Corporate reputation 12 steps to safeguarding and recovering reputation
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| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, N.J.
Wiley
2008
|
| Schlagworte: | |
| Online-Zugang: | Publisher description Table of contents only Contributor biographical information Inhaltsverzeichnis |
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| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV023097083 | ||
| 003 | DE-604 | ||
| 005 | 20130130 | ||
| 007 | t| | ||
| 008 | 080124s2008 xxua||| |||| 00||| eng d | ||
| 010 | |a 2007038101 | ||
| 020 | |a 0470171502 |9 0-470-17150-2 | ||
| 020 | |a 9780470171509 |9 978-0-470-17150-9 | ||
| 035 | |a (OCoLC)173136023 | ||
| 035 | |a (DE-599)BVBBV023097083 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c US | ||
| 049 | |a DE-739 |a DE-19 |a DE-2070s |a DE-11 | ||
| 050 | 0 | |a HD59.2 | |
| 082 | 0 | |a 659.2 | |
| 084 | |a QP 637 |0 (DE-625)141921: |2 rvk | ||
| 100 | 1 | |a Gaines-Ross, Leslie |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Corporate reputation |b 12 steps to safeguarding and recovering reputation |c Leslie Gaines-Ross |
| 246 | 1 | 3 | |a 12 steps to safeguarding and recovering reputation |
| 246 | 1 | 3 | |a Twelve steps to safeguarding and recovering reputation |
| 264 | 1 | |a Hoboken, N.J. |b Wiley |c 2008 | |
| 300 | |a XX, 183 S. |b Ill. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Efficacité organisationnelle | |
| 650 | 4 | |a Entreprises - Image | |
| 650 | 4 | |a Entreprises - Relations publiques | |
| 650 | 4 | |a Responsabilité | |
| 650 | 4 | |a Corporate image | |
| 650 | 4 | |a Responsibility | |
| 650 | 4 | |a Corporations |x Public relations | |
| 650 | 4 | |a Organizational effectiveness | |
| 856 | 4 | |u http://www.loc.gov/catdir/enhancements/fy0743/2007038101-d.html |3 Publisher description | |
| 856 | 4 | |u http://www.loc.gov/catdir/enhancements/fy0743/2007038101-t.html |3 Table of contents only | |
| 856 | 4 | |u http://www.loc.gov/catdir/enhancements/fy0805/2007038101-b.html |3 Contributor biographical information | |
| 856 | 4 | 2 | |m Digitalisierung UB Passau |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016299867&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-016299867 | |
Datensatz im Suchindex
| DE-19_call_number | 0500/QP 637 G142 |
|---|---|
| DE-19_location | 70 |
| DE-BY-UBM_katkey | 3969572 |
| DE-BY-UBM_media_number | 41623025390013 |
| _version_ | 1823054119765540864 |
| adam_text | CONTENTS
Acknowledgments
ix
Preface
xiii
PART I
CHAPTER
1
Reputation Matters
3
A Tipping Point
3
Reputation Advantage
6
CHAPTER
2
Reputation Loss
11
Reputation Erosion
11
The New Reputation Rules of Engagement
15
CHAPTER
3
Second Acts
25
Reputation Rising
25
One Step at a Time
28
PART II
CHAPTER
4
Rescue
37
Step
1:
Take the Heat
—
Leader First
42
Step
2:
Communicate Tirelessly
53
Step
3:
Don t Underestimate Your Critics and Competitors
Step
4:
Reset the Company Clock
Conclusion
CHAPTER
5
Rewind
Step
5:
Analyze What Went Wrong and Right
Step
6:
Measure, Measure, and Measure Again
Conclusion
CHAPTER
6
Restore
Step
7:
Right the Culture
Step
8:
Seize the Shift
Step
9:
Brave the Media
Conclusion
CHAPTER
7
Recover
Step
10:
Build a Drumbeat of Good News
Step
11:
Commit to a Marathon, Not a Sprint
Step
12:
Minimize Reputation Risk
Conclusion
PART III
CHAPTER
8
Return to Flight
147
Reputation Loss is All but Inevitable
148
Reputation Recovery Comes With No Expiration Date
150
Reputation Wounds are Often Self-Inflicted
151
New Reputation Perils Lie Ahead
152
Reputation Radar is Not a Luxury
154
Reputation
Halos
Do Not Make you a Saint
155
Reputation is and Always Will be a Job For CEOs
156
Beyond The Bottom Line
158
Reputation Capital Rules
159
Notes
161
Index
175
|
| any_adam_object | 1 |
| author | Gaines-Ross, Leslie |
| author_facet | Gaines-Ross, Leslie |
| author_role | aut |
| author_sort | Gaines-Ross, Leslie |
| author_variant | l g r lgr |
| building | Verbundindex |
| bvnumber | BV023097083 |
| callnumber-first | H - Social Science |
| callnumber-label | HD59 |
| callnumber-raw | HD59.2 |
| callnumber-search | HD59.2 |
| callnumber-sort | HD 259.2 |
| callnumber-subject | HD - Industries, Land Use, Labor |
| classification_rvk | QP 637 |
| ctrlnum | (OCoLC)173136023 (DE-599)BVBBV023097083 |
| dewey-full | 659.2 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.2 |
| dewey-search | 659.2 |
| dewey-sort | 3659.2 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV023097083 |
| illustrated | Illustrated |
| indexdate | 2025-02-03T17:14:18Z |
| institution | BVB |
| isbn | 0470171502 9780470171509 |
| language | English |
| lccn | 2007038101 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-016299867 |
| oclc_num | 173136023 |
| open_access_boolean | |
| owner | DE-739 DE-19 DE-BY-UBM DE-2070s DE-11 |
| owner_facet | DE-739 DE-19 DE-BY-UBM DE-2070s DE-11 |
| physical | XX, 183 S. Ill. |
| publishDate | 2008 |
| publishDateSearch | 2008 |
| publishDateSort | 2008 |
| publisher | Wiley |
| record_format | marc |
| spellingShingle | Gaines-Ross, Leslie Corporate reputation 12 steps to safeguarding and recovering reputation Efficacité organisationnelle Entreprises - Image Entreprises - Relations publiques Responsabilité Corporate image Responsibility Corporations Public relations Organizational effectiveness |
| title | Corporate reputation 12 steps to safeguarding and recovering reputation |
| title_alt | 12 steps to safeguarding and recovering reputation Twelve steps to safeguarding and recovering reputation |
| title_auth | Corporate reputation 12 steps to safeguarding and recovering reputation |
| title_exact_search | Corporate reputation 12 steps to safeguarding and recovering reputation |
| title_full | Corporate reputation 12 steps to safeguarding and recovering reputation Leslie Gaines-Ross |
| title_fullStr | Corporate reputation 12 steps to safeguarding and recovering reputation Leslie Gaines-Ross |
| title_full_unstemmed | Corporate reputation 12 steps to safeguarding and recovering reputation Leslie Gaines-Ross |
| title_short | Corporate reputation |
| title_sort | corporate reputation 12 steps to safeguarding and recovering reputation |
| title_sub | 12 steps to safeguarding and recovering reputation |
| topic | Efficacité organisationnelle Entreprises - Image Entreprises - Relations publiques Responsabilité Corporate image Responsibility Corporations Public relations Organizational effectiveness |
| topic_facet | Efficacité organisationnelle Entreprises - Image Entreprises - Relations publiques Responsabilité Corporate image Responsibility Corporations Public relations Organizational effectiveness |
| url | http://www.loc.gov/catdir/enhancements/fy0743/2007038101-d.html http://www.loc.gov/catdir/enhancements/fy0743/2007038101-t.html http://www.loc.gov/catdir/enhancements/fy0805/2007038101-b.html http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016299867&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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