Mass communication living in a media world
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| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Washington, D.C.
CQ Press
2008
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| Ausgabe: | 2nd ed. |
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| 008 | 071212s2008 xxua||| |||| 00||| eng d | ||
| 010 | |a 2007023889 | ||
| 020 | |a 0872894843 |c pbk. : alk. paper |9 0-87289-484-3 | ||
| 035 | |a (OCoLC)141854835 | ||
| 035 | |a (DE-599)BVBBV023046314 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
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| 084 | |a MS 7850 |0 (DE-625)123798: |2 rvk | ||
| 100 | 1 | |a Hanson, Ralph E. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Mass communication |b living in a media world |c Ralph E. Hanson |
| 250 | |a 2nd ed. | ||
| 264 | 1 | |a Washington, D.C. |b CQ Press |c 2008 | |
| 300 | |a xxxiii, 614 p. |b zahlr. Ill. |c 26 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references (p. 523-566) and index | ||
| 650 | 4 | |a Massenmedien | |
| 650 | 4 | |a Mass media | |
| 650 | 0 | 7 | |a Massenmedien |0 (DE-588)4037877-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Massenkommunikation |0 (DE-588)4037875-5 |2 gnd |9 rswk-swf |
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| 689 | 0 | 0 | |a Massenkommunikation |0 (DE-588)4037875-5 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Massenmedien |0 (DE-588)4037877-9 |D s |
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Datensatz im Suchindex
| _version_ | 1819646390273310720 |
|---|---|
| adam_text | Contents xi
Preface
xxi
PART I INTRODUCTION TO THE MEDIA
Chapter
1.
Living in a Media World
2
Chapter
2.
The Media Business: Consolidation, Globalization,
and the Long Tail
38
Chapter
3.
Mass Communication Effects: How Society and
Media Interact
76
PART II PRINT MEDIA
Chapter
4.
Books: The Birth of the Mass Media
106
Chapter
5.
Magazines: The Power of Words and Images
140
Chapter
6.
Newspapers: Reflection of a Democratic Society
172
PART III ELECTRONIC MEDIA
Chapter
7.
Sound: Music and Talk Across Media
206
Chapter
8.
Movies: Mass Producing Entertainment
248
Chapter
9.
Television: Broadcast and Beyond
286
Chapter
10.
The Internet: Mass Communication Gets Personal
322
PART IV SUPPORT AND CONTROL OF THE MEDIA
Chapter
11.
Advertising: Selling a Message
356
Chapter
12.
Public Relations: Manufacturing the News
392
Chapter
13.
Media Law: Free Speech and Fairness
422
Chapter
14.
Media Ethics: Truthfulness, Fairness, and
Standards of Decency
458
Chapter
15.
Global Media: Communication Around the World
492
Notes
523
Glossary
567
Photo Credits
581
Index
587
Contents
Preface
xxi
PART I INTRODUCTION TO THE MEDIA
Chapter
1.
Living in a Media World
2
Levels of Communication
6
Intrapersonal
Communication
6
Interpersonal Communication
6
Group Communication
7
Mass Communication
8
A Mix of Levels
8
Elements of Mass Communication
9
The Players in the Mass Communication Process
10
0»
Test Your Media Literacy: When Media Coverage Is a Life or Death Issue
13
Contemporary Models of Mass Communication
16
·§
Test Your Media Literacy: Can Television Take Anything Seriously?
17
Evolution of the Media World
19
Before Print: Pre-Mass Media Communication Networks
19
Print: Arrival of the Book
20
Electronic Networks: Telegraph, Gramophone, Radio, Movies, and Television
20
The Internet: Interactive Communication
21
Media Consumption
23
Understanding the Media World
24
Defining Media Literacy
25
Seven Truths About the Media They Don t Want You to Know
26
Ш
Test Your Media Literacy: Children s Media Use
34
Chapter Summary
36
Key Terms
37
Concept Review
37
Chapter
2.
The Media Business: Consolidation,
Globalization, and the Long Tail
38
The Development of the Media Business in the United States
42
A Tradition of Private Ownership
42
The Growth of National News
43
•M Test Your Media Literacy: Synergy
44
Big Media
46
Time Warner: The Biggest of the Big
47
Contents
Disney:
The Mouse That Grew
50
News Corporation: A Worldwide Giant
54
Viacom and CBS: Bringing Together Cable and Broadcasting
56
Bertelsmann: The World s Largest Publisher
59
General Electric/NBC Universal: Embracing the Digital Age
60
Wt
Test Your Media Literacy: Making Money with American Idol
61
Other Major Players
63
Media Economics and the Long Tail
64
The Short Head Versus the Long Tail
65
Characteristics of the Long Tail
67
Consequences of the Long Tail
67
Who Controls the Media?
69
Owners
70
Advertisers
71
Government
71
Special Interest Groups
72
News Sources
72
Audiences
73
Chapter Summary
74
Key Terms
75
Concept Review
75
Chapter
3.
Mass Communication Effects:
How Society and Media Interact
76
History of Media Effects Research
80
Rise of Mass Society
80
Propaganda and the Direct Effects Model
80
Voter Studies and the Limited Effects Model
81
The Importance of Meaning and the Critical/Cultural Model
83
Effects of the Media in Our Lives
84
Message Effects
84
Medium Effects
85
Ownership Effects
87
Active Audience Effects
88
Theories of Media and Society
89
Functional Analysis
90
Agenda-setting
92
Uses and Gratifications Theory
93
Social Learning
93
Symbolic Interactionism
94
Spiral of Silence
95
Media Logic
96
Cultivation Analysis
96
•©Test Your Media Literacy: Effects of Television Violence
97
Media, Politics, and Society
98
How Do Political Campaigns Affect Voters?
98
Media and Political Bias
99
·§>
Test Your Media Literacy: Bias in the News
101
Contents
Chapter Summary
104
Key Terms
105
Concept Review
105
PARTII
PRINT MEDIA
Chapter
4.
Books: The Birth of the Mass Media
106
The Development of the Book and Mass Communication
110
Early Books and Writing
110
The Development of the Printing Press
112
The Invention of Mass Culture
113
Ml Test Your Media Literacy: How Do Words Get into the Dictionary?
114
Books in the New World
115
The Development of Large-Scale, Mass-Produced Books
116
Buying and Selling Books
117
Publishers
117
Authors
120
Booksellers
122
The Textbook Business
124
Books and Culture
126
The Importance of Blockbuster Books
126
Mr Test Your Media Literacy: Lord of the Tie-Ins
129
Hfctł
Test Your Media Literacy: The Literary Equivalent of a Big Mac and a Large Fries
131
Books and Censorship
132
The Future of Books
135
Books and the Long Tail
135
Electronic Publishing and Print-on-Demand
136
Chapter Summary
138
Key Terms
139
Concept Review
139
Chapter
5.
Magazines: The Power of Words and Images
140
The Development of a National Culture
144
Early Magazines
144
The Saturday Evening Post
144
The Birth of Photojournalism
145
The Magazine Business
146
The Economics of Magazine Publishing
147
Trade Magazines
147
Literary and Commentary Magazines
149
Newsmagazines
152
Women s Magazines
153
Men s Magazines
156
Magazines and Modern Society
159
Magazines and Body Image
159
•
Test Your Media Literacy: How Real Is Real Beauty ?
163
Who s in Control? Advertising Versus Editorial
163
Censorship and Teen Magazines
164
Contents
The Importance of Magazine Covers
165
••Test Your Media Literacy: Race, Beauty, and Magazine Covers
167
The Future of Magazines
168
Magazines for the Twenty-first Century
168
Cross-media Synergy
169
Chapter Summary
170
Key Terms
171
Concept Review
171
Chapter
6.
Newspapers: Reflection of a
Democratic Society
172
Inventing the Modern Press
176
Colonial Publishing: A Tradition of Independence
176
The Penny Press: Newspapers for the People
177
вві-
Test Your Media Literacy: Reporting on Ka
trina
178
Pulitzer, Hearst, and the Battle for New York City
180
The Newspaper Business
183
Newspaper Conglomerates
—
Consolidation and Profitability
183
National Newspapers
184
The Metropolitan Press
187
The Tabloids
190
Community and Suburban Papers
192
News and Society
193
Sources, Advertisers, and Readers
—
Whom Do You Please?
193
Patriotism and the Press
—
Reporters Risk Their Lives to Report the News
194
The Alternative Press
195
The Future of Newspapers
199
Are Newspapers a Dying Medium?
199
•tit Test Your Media Literacy: Audiences for News
201
Newspapers and the Web
201
Chapter Summary
204
Key Terms
205
Concept Review
205
PART III ELECTRONIC MEDIA
Chapter
7.
Sound: Music and Talk Across Media
206
History of Sound Recording and Transmission
210
Storing Musical Performances: The Development of the Recording Industry
211
Transmitting Music and Talk: The Birth of Radio
212
From the Golden Age to the Television Age
217
•••■Test Your Media Literacy: When Is a Radio Show Racist?
219
Changing the Musical Experience: From Social Music to Personal Soundtracks
221
Music, Youth Culture, and Society
222
Rock n Roll and the Integration of Music
223
The Changing Face of Popular Music
225
Country: Pop Music for Adults
229
Concerns About Effects of Music on Young People
229
Contents
From
Singles
to
Digital Downloads:
Making Money in the Recording Industry
231
LPs versus 45s
231
Compact Discs and Digital Recording
231
Music on the Internet
232
••Test Your Media Literacy: iPods and Digital Rights Management
233
The Problem of Payola
234
The Business of Radio
235
Finding a Niche: Popular Radio Formats
235
Talk Radio: Politics, News, Sports, and Shock Jocks
236
Radio Consolidates and Goes High Tech
237
Public Radio
238
The Future of Sound
240
Radio s New Look:
HD
and Satellite
240
Music and the Long Tail: Alternatives to Broadcasting
242
New Economic Models for the Music Industry
244
Щ&:
Test Your Media Literacy: Podcasts: The Long Tail of Audio
245
Chapter Summary
246
Key Terms
247
Concept Review
247
Chapter
8.
Movies: Mass Producing Entertainment
248
The Development of Movies
252
The First Moviemakers
252
The Studio System
256
The Blacklist
259
Television and the Movies
260
The Movie Business
262
The Blockbuster Era
263
Home Video
264
Going Digital
264
What Makes a Movie Profitable?
267
Movies and Society
268
How Much Influence Do Movies Have?
268
The Production Code: Protecting the Movies from Censorship
271
The Ratings System
273
•8
Test Your Media Literacy: Movie Ratings
276
The Future of Movies
277
Movies as a Brand
278
Movie Promotion on the Internet
279
Movies and the Long Tail
281
β©
Test Your Media Literacy: The Long Tail of the Movies
282
Chapter Summary
283
Key Terms
284
Concept Review
285
Chapter
9.
Television: Broadcast and Beyond
286
Television: Broadcast and Cable/Satellite
290
Broadcast Television
290
Contents
Cable and Satellite Television
293
Digital Television
298
From Broadcasting to
Narrowcasting:
The Changing Business of Television
299
Networks and Affiliates
299
Educational Broadcasting Becomes Public Broadcasting
300
The Fox Network
301
Defining Ratings
301
An Earthquake in Slow Motion
302
Diversity on Television
304
·§
Test Your Media Literacy: Diversity on Television
307
Television and Society
310
Television as a Major Social Force
310
How Do Viewers Use Television?
312
Standards for Television
312
•β
Test Your Media Literacy: No Sense of Place
313
The Problem of Decency
315
The Future of Television
316
Interactive Television
316
The Earthquake in Slow Motion Continues
317
Chapter Summary
320
Key Terms
321
Concept Review
321
Chapter
10.
The Internet: Mass Communication
Gets Personal
322
The Development of the Internet
326
Packet Switching: Letting Computers Talk to Each Other
326
ARPAnet
327
Connecting Incompatible Networks
328
Computers as Communication Tools
330
Interpersonal Communication: E-Mail and Instant Messaging
330
Group Communication: Listservs and Newsgroups
331
Mass Communication: The World Wide Web
332
Bringing the Net to the Public
335
New Media and Online Entertainment
337
Traditional Versus New Media
337
Giving Individuals a Voice
340
Search as a Medium
343
(MMI
Test Your Media Literacy: Who Protects Free Speech for Chinese Bloggers?
344
The Long Tail of Internet News
345
The Internet and Society
345
The Hacker Ethic
346
The Notion of Cyberspace
347
Community on the Net
348
••Test Your Media Literacy: A Contrary View of Cyberspace
349
Conflicts over Digital Media
350
Convergence of Old and New Media
352
Chapter Summary
354
Contents
Key
Terms
355
Concept
Review 355
PART IV
SUPPORT
AND CONTROL OF THE MEDIA
Chapter
11.
Advertising: Selling a Message
356
The Development of the Advertising Industry
360
The Birth of Consumer Culture
360
The Growth of Brand Names
361
Advertising-Supported Media
363
The Advertising Business
366
The Client
366
The Agency
367
The Media
371
The Audience
373
••Test Your Media Literacy: Advertising to Targeted Markets
378
Advertising in Contemporary Culture
379
The Problem of Clutter
380
Debunking Subliminal Advertising
382
When Advertisements Are More Important than the Program
383
Advertising to Children
384
•Iti Test
Your Media Literacy: Limits on Advertising Food to Children
385
The Future of Advertising
386
Is Anyone Watching Television Ads?
386
Product Placement
388
The Long Tail of Advertising
389
Chapter Summary
390
Key Terms
391
Concept Review
391
Chapter
12.
Public Relations: Manufacturing the News
392
From Press Agentry to Professionalism
396
The Origins of Public Relations
396
World War I: The Federal Government Starts Using Public Relations
399
Public Relations Becomes a Profession
400
The Business of Public Relations
401
What Is Public Relations?
401
The Public Relations Process
402
Who Are the Publics?
404
••Test Your Media Literacy: Video News Releases
406
Crisis Communication
407
Public Relations and the Internet
412
Public Relations and Society
414
Public Relations Supports the News Business
415
Public Relations and the Government
415
Spin Control: A More Personal Form of Public Relations
417
Public Relations and Political Activism
417
Public Relations and the Civil Rights Movement
418
Contents
WK
Test
Your
Media
Literacy: Saving the Polar Bear
419
Chapter Summary
420
Key Terms
421
Concept Review
421
Chapter
13.
Media Law: Free Speech and Fairness
422
The Development of a Free Press
426
The First Amendment: Congress Shall Make No Law
426
The Roots of American Free Speech
426
Limits on Free Speech in the Post-9/1
1
Era
428
Protection of Individuals
429
Libel
429
Invasion of Privacy
432
Free Press/Fair Trial
436
Controlling the Press
438
Honesty and the Press
438
Prior Restraint
440
Free Speech and Students
444
МЮ>
Test Your Media Literacy: Free Speech and Students
445
Journalists Going to Jail
446
в®
Test Your Media Literacy: Can Bloggers Be Journalists?
448
Obscenity
449
Regulation of the Media Industry
451
Copyright and Fair Use
451
The Rise and Fall of Broadcast Regulation
452
Mandating Fairness on the Air
452
The Telecommunications Act of
1996 453
Chapter Summary
455
Key Terms
457
Concept Review
457
Chapter
14.
Media Ethics: Truthfulness, Fairness,
and Standards of Decency
458
Ethical Principles and Decision Making
462
Aristotle: Virtue and the Golden Mean
462
Kant: The Categorical Imperative
463
John Stuart Mill: The Principle of Utility
464
John Rawls: The Veil of Ignorance
465
Hutchins Commission: Social Responsibility Ethics
465
The
Bok
Model for Ethical Decision Making
466
Ethics and News
467
Truthfulness
467
Corporate Conflict of Interest
470
Sensationalism
472
Whose Deaths Matter?
473
There Is No They : The Sago Mine Disaster
474
Photography
477
Contents
•©Test Your
Media
Literacy:
Images
of War
Enforcing Ethics
Ethics and Persuasive Communication
Advertising
•t Test Your Media Literacy: Don Imus and Race
Ethics in Public Relations
Chapter Summary
Key Terms
Concept Review
Chapter
15.
Global Media: Communication Around
the World
Media Ideals Around the World
Authoritarian Theory
Communist Theory
Libertarian Theory
Social Responsibility Theory
Norms for Press in the Twenty-first Century
•PS Test Your Media Literacy: Updating the Four Theories
The Internet in the Twenty-first Century
Going Global: IVIedia Standards Around the World
Canada, Western Europe, and Great Britain
Central and Latin America
Islamic Countries and the Middle East
•ft« Test Your Media Literacy:
Al
Jazeera English
Africa
Russia and the Former Soviet Republics
India and Asia
Dangers to Journalists
Marshall McLuhan s Global Village
Chapter Summary
Key Terms
Concept Review
Notes
Glossary
Photo Credits
Index
479
481
483
483
484
488
490
491
491
492
496
497
498
499
500
501
502
503
503
504
507
507
511
512
514
515
518
519
520
521
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523
567
581
587
|
| any_adam_object | 1 |
| author | Hanson, Ralph E. |
| author_facet | Hanson, Ralph E. |
| author_role | aut |
| author_sort | Hanson, Ralph E. |
| author_variant | r e h re reh |
| building | Verbundindex |
| bvnumber | BV023046314 |
| callnumber-first | P - Language and Literature |
| callnumber-label | P90 |
| callnumber-raw | P90 |
| callnumber-search | P90 |
| callnumber-sort | P 290 |
| callnumber-subject | P - Philology and Linguistics |
| classification_rvk | MS 7850 |
| ctrlnum | (OCoLC)141854835 (DE-599)BVBBV023046314 |
| dewey-full | 302.23 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 302 - Social interaction |
| dewey-raw | 302.23 |
| dewey-search | 302.23 |
| dewey-sort | 3302.23 |
| dewey-tens | 300 - Social sciences |
| discipline | Soziologie |
| edition | 2nd ed. |
| format | Book |
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| genre | 1\p (DE-588)4151278-9 Einführung gnd-content |
| genre_facet | Einführung |
| id | DE-604.BV023046314 |
| illustrated | Illustrated |
| indexdate | 2024-12-23T20:44:28Z |
| institution | BVB |
| isbn | 0872894843 |
| language | English |
| lccn | 2007023889 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-016249766 |
| oclc_num | 141854835 |
| open_access_boolean | |
| owner | DE-M472 DE-473 DE-BY-UBG DE-Po75 |
| owner_facet | DE-M472 DE-473 DE-BY-UBG DE-Po75 |
| physical | xxxiii, 614 p. zahlr. Ill. 26 cm |
| publishDate | 2008 |
| publishDateSearch | 2008 |
| publishDateSort | 2008 |
| publisher | CQ Press |
| record_format | marc |
| spellingShingle | Hanson, Ralph E. Mass communication living in a media world Massenmedien Mass media Massenmedien (DE-588)4037877-9 gnd Massenkommunikation (DE-588)4037875-5 gnd |
| subject_GND | (DE-588)4037877-9 (DE-588)4037875-5 (DE-588)4151278-9 |
| title | Mass communication living in a media world |
| title_auth | Mass communication living in a media world |
| title_exact_search | Mass communication living in a media world |
| title_full | Mass communication living in a media world Ralph E. Hanson |
| title_fullStr | Mass communication living in a media world Ralph E. Hanson |
| title_full_unstemmed | Mass communication living in a media world Ralph E. Hanson |
| title_short | Mass communication |
| title_sort | mass communication living in a media world |
| title_sub | living in a media world |
| topic | Massenmedien Mass media Massenmedien (DE-588)4037877-9 gnd Massenkommunikation (DE-588)4037875-5 gnd |
| topic_facet | Massenmedien Mass media Massenkommunikation Einführung |
| url | http://www.loc.gov/catdir/toc/ecip0720/2007023889.html http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016249766&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT hansonralphe masscommunicationlivinginamediaworld |