Global business
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| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Fort Worth [u.a.]
Harcourt College Publ.
2001
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| Ausgabe: | 3. ed. |
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| Online-Zugang: | Inhaltsverzeichnis |
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| 245 | 1 | 0 | |a Global business |c Michael R. Czinkota ... |
| 250 | |a 3. ed. | ||
| 264 | 1 | |a Fort Worth [u.a.] |b Harcourt College Publ. |c 2001 | |
| 300 | |a Getr. Zählung |b Ill., graph. Darst., Kt. | ||
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| 650 | 4 | |a Multinationales Unternehmen | |
| 650 | 4 | |a International business enterprises |x Management | |
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Datensatz im Suchindex
| _version_ | 1819733745318494208 |
|---|---|
| adam_text | .^ Brief Contents
Preface vii
PART One Introduction to Global Business Theory and Practice 1
Chapter 1 The Global Business Imperative 3
Chapter Z The Impact of Culture on Global Business 27
Part one Cases
Video Case: International Vendor Relations at Pier 1 Imports 62 • The Global Car Market: The European
Battleground 63 • Substituting U.S. Tobacco Exports for Domestic Consumption 66 •
Attracting Foreign Direct Investment: German Luxury Cars in the United States 71
PART Two The Global Economic Environment and Institutions 75
Chapter 3 The Theory of Global Trade and Investment 77
Chapter 4. The International Economic Activity of the Nation: The Balance of Payments 114
chapter S Foreign Exchange, Global Financial Markets, and the International Monetary
System 138
Chapter 6 Economic Integration and Emerging Market Economies 177
Part Two Cases
Video Case: The Culture of Commerce 220 • The War of the Bananas 222 • An Expatriate Tour in El
Salvador 225 • NIKE in Southeast Asia 229
PART THREE Environmental Considerations in Global Business 233
Chapter 7 National Trade and Investment Policies 235
Chapter 8 The Legal and Political Environment of Global Business 262
Chapter 9 Organization, Management, and Control of Global Operations 298
Part Three Cases
Video Case: A Taste of the West 343 • Mad Cow Disease 346 • Ecologic Cooling: The Fridge from
Eastern Germany 352 • Comeback from a Near Death Experience: Audi of America 1992 1997 354
Part Four Global Marketing 359
Chapter 1O Global Business and Marketing Research 361
Chapter 11 Global Business Entry 398
Chapter 12 The Marketing Mix for Products and Services 426
Chapter 13 Physical Distribution 468
PART FOUR CASES
Video Case: Lakewood Forest Products 498 • Water from Iceland 500 • The F 18 Hornet
Offset 505 • Aftermath of an Environmental Disaster: Union Carbide in Bhopal 512
Part Five International Finance and the Future 515
chapter 14 International Finance 517
Chapter 1S The Future 550
English Glossary GL 1
Spanish Glossary GL 12
Photo Credits P l
Author Index 1 1
Subject Index 1 5
xvii
|P^gw Contents
I PREFACE VII
Part One Introduction to Global Business Theory and Practice 1
¦ Chapter l The Global Business Imperative 3
Why Study Global Business 4
| Activities That Define Global Business 7
! The Export of Culture and Ideas 8
} Exporting and Importing Culture 8
! Exporting Ideas 8
A Definition of Global Business 10
Global Linkages Today 11
The Current U.S. International Trade Program 14
The U.S. Merchandise Trade Deficit 19
Trade with Japan and China 19
Trade with Canada and Mexico 21
Trading Partners 24
Structure of the Book 25
Summary 25
Global Learning Experience 1,1
The World According to McDonald s 5
Global Learning Experience 1,2
Baywatch Hawaii —The Most Watched TV Show on Earth 9
Global Learning Experience 1.3
The Ford Focus 12
Global Learning Experience 1.4
When the Avon Lady Calls Globally 18
Global Learning Experience 1.5
U.S. Consumer Spending Supports Recovery of Foreign Economies 21
Global Learning Experience 1.6
The World s Tallest Building—in Shanghai? 23
Chapter 2 The Impact of Culture on Global Business 27 Culture Defined 28
The Elements of Culture 34
! Nonverbal Language 38
j Religion 39
xix
xx Contents
Values and Attitudes 45
Manners and Customs 46
Material Elements 48
Aesthetics 50
Education 50
Social Institutions 51
Concerns about the Loss of Cultural Identity 53
The Training Challenge 53
Culture Shock 57
Summary 58
Global, learning Experience 2.1
Using Culture to Achieve Success 29
Global Learning Experience 2.2
U.S. Foreign Policy toward China—Tangled in Words 33
Global Learning Experience 2.3
Europe Moves toward a Common Language 35
Global Learning Experience 2.4
Japanese Konpyutaa Talk 38
Global. Learning Experience 2.5
Dia de los Muertos—Day of the Dead 41
Global Learning Experience 2.6
Financing Purchases the Islamic Way 43
Global Learning Experience 2.7
Hindu Festivals That Purify the Soul 44
Global Learning Experience 2.8
In Asia, It s Best to Check with the Spirits First 48
Global Learning Experience 2,9
Christmas in Istanbul? 49
Global Learning Experience 2.1O
Nineteen Nations See U.S. as a Threat to Their Cultures 54
Fart One Cases
Video Case: International Vendor Relations at Pier 1 Imports 62
The Global Car Market: The European Battleground 63
Substituting U.S. Tobacco Exports for Domestic Consumption 66
Attracting Foreign Direct Investment: German Luxury Cars in the United States 71
Part Two The Global Economic Environment and Institutions 75
Chapter 3 The Theory of Global Trade and Investment 77 The Age of Mercantilism 78
Exploration 79
The Demise of Mercantilism 79
Classical Trade Theory 81
Why Do Countries Trade 81
Adam Smith—The Theory of Absolute Advantage 81
David Ricardo—The Theory of Comparative Advantage 83
A Numerical Example of Classical Trade Theory 84
1 Contents xxi
National Production Possibilities Curve 85
Concluding Points about Classical Trade Theory 88
Factor Proportions Theory 88
Factor Intensity in Production 88
Factor Endowments, Factor Prices, and Comparative Advantage 89
_.i The Leontief Paradox 90
5 Linder s Overlapping Product Ranges Theory 92
; International Investment and Product Cycle Theory 93
I The Stages of the Product Cycle 93
Trade Implications of the Product Cycle 94
The Contributions of Product Cycle 96
The New Trade Theory 96
Economies of Scale and Imperfect Competition 98
The Competitive Advantage of Nations 100
The Theory of International Investment 104
The Foreign Direct Investment Decision 106
The Theory of Foreign Direct Investment 106
; Firms as Seekers 108
| Firms as Exploiters of Imperfections 108
i Firms as Internalizers 110
Summary 110
GLOBAL, LEARNING EXPERIENCE 3.1
The Spanish Treasure Fleets—Bringing Treasure from the New World 80
Global Learning Experience 3.2
Fair Trade: The Use of Child Labor in Producing Products for the Global
Marketplace 85
Global learning Experience 3.3
Poor Nations See United States in a Plot to Deprive Them of Trade 91
I GLOBAL LEARNING EXPERIENCE 3.4
I U.S. Steel Industry Battered by Low Cost Imports Gamely Fights Back 92
I GLOBAL LEARNING EXPERIENCE 3.S
Treacherous Trade 97
Global learning Experience 3.6
Creating Internal Economies of Scale with Robots 99
Global learning Experience 3.7
Being Competitive in the Automobile Industry 102
GLOBAL LEARNING EXPERIENCE 3.8
Trade: Why Such a Bum Rap? 105
Global learning experience 3.9
ISO 9000—A World Standard of Quality 109
Chapter 4 The International Economic Activity of the Nation: The Balance
of Payments 114
Fundamentals of Balance of Payments Accounting 116
Defining International Economic Transactions 116
; The BOP as a Flow Statement 116
I BOP Accounting: Double Entry Bookkeeping 117
The Current Account 118
xxii Contents
Trade in Goods, Services, and Income 119
The Capital and Financial Account 122
Direct Investment 124
Portfolio Investment 129
Current and Financial Account Balance Relationships 130
Net Errors and Omissions 130
Official Reserves Account 131
The Balance of Payments in Total 132
Merchandise Trade and Foreign Exchange Rate Dynamics 135
Summary 135
Global. Learning Experience 4.1
Finding a Scapegoat 115
Global Learning Experience 4..2
U.S. Exports to Asia: How Important Are They? 122
Global. Learning Experience 4.3
Poor Nations Demand a Piece of the Global Trade Pie 129
Global Learning Experience 4.4
IMF Bail Outs: Truth and Fiction 134
Chapter 5 Foreign Exchange, Global Financial Markets, and the International
Monetary System 138 The Purpose of Exchange Rates 139
What a Currency Is Worth 139
The Laws of One Price 141
The Foreign Exchange Market 143
Foreign Currency Market Structure 143
Market Size and Composition 144
Exchange Rate Quotations and Terminology 145
Spot Transactions 145
Forward Transactions 145
Bid and Offer Quotes 147
Cross Rates 149
Percentage Change Calculations 150
Fixed and Floating Foreign Exchange Rates 150
Fixed Exchange Rates: The Adjustable Peg 151
The Interactive Monetary Fund 152
The International Bank for Reconstruction and Development (World Bank) 153
The Experience under Bretton Woods, 1946 1971 145
Collapse and Transition, 1971 1973 154
Floating Exchange Rates, 1973 1990 155
The Rise of the Dollar, 1980 1985 156
Intervention in the 1980s: Expectations and Coordination 156
The Plaza Agreement, September 1985 157
The Louvre Accord, February 1987 157
Significant Monetary Events, 1990 2000 158
The European Monetary System and the Euro 158
1
Contents xxiii
Events and Performance of the EMS 160
The EMS Crisis of September 1992 160
The Euro 161
Recent Movements of the World s Major Currencies 161
Financial Crises in the Americas and Asia 163
The Mexican Peso Devaluation of 1994 and the Tequila Effect 163
Brazilian Devaluation of the Real—1999 167
Colombian Devaluation of the Peso 167
i Ecuador s Currency s Problem 167
Venezuela s Bolivar 167
I The Asian Currency Crisis of 1997 168
Exchange Rates, Interest Rates, and Economic Policy 169
Debt Levels and Economic Performance 170
Heavily Indebted Poor Country Initiative 171
International Money Markets 173
Eurocurrency Markets 173
Eurocurrency Interest Rates 173
Summary 174
Global learning Experience S.t
Will the U.S. Dollar Become the Official Currency of the Americas? 140
Global learning Experience 5.2
The Origins of Monies 148
i Global Learning Experience 5.3
Gold, the Nonprecious Metal 155
Global learning experience 5.4
Monetary Crises Are As Old As Money 159
Global Learning Experience 5.5
Currency Devaluation vs. Currency Depreciation 165
I Global learning Experience 5.6
Changing Money in Brazil 166
chapter 6 Economic Integration and Emerging Market Economies 177
Levels of Economic Integration 179
The Free Trade Area 179
The Customs Union 179
The Common Market 179
The Economic Union 182
Arguments Surrounding Economic Integration 182
Trade Creation and Trade Diversion 182
Reduced Import Prices 184
Increased Competition and Economies of Scale 184
Higher Factor Productivity 185
; Regionalism versus Nationalism 185
i The European Union 185
Economic Integration in Europe from 1948 to the Mid 1980s 185
xxiv Contents
The European Union Since the Mid 1980s 189
Implications of European Integration 190
Economic Integration in the Americas 192
North American Free Trade Agreement 192
Growth in Trade Among NAFTA Members 193
Other Economic Alliances in the Americas 196
Southern Cone Common Market (Mercosur) 196
Andean Common Market (ANCom) 198
Central American Common Market (CACM) 200
Caribbean Common Market 201
Caribbean Basin Initiative 201
Other Latin American Integration Efforts 201
Free Trade Area of the Americas 201
Integration in Asia 203
Asia Pacific Economic Cooperation 204
Association of Southeast Asian Nations 204
Indian Subcontinent 205
Integration in Africa and the Middle East 205
Cartels and Commodity Price Agreements 205
Emerging Market Economies 206
The Demise of the Socialist System 208
The Realities of Economic Change 211
Adjusting to Rapid Change 212
International Business Challenges and Opportunities 213
Privatization 215
Summary 216
Global Learning Experience 6.1
Economic Integration Does Not Guarantee Jobs 178
Global Learning Experience 6.2
Do Regional Trade Agreements Encourage Free Trade? 183
Global Learning Experience 6.3
A 20 Year G.M. Parts Migration to Mexico 186
Global, Learning Experience 6.4
Low Labor Costs—A Global Perspective 194
Global Learning Experience 6.S
Trade Diversion in the Americas 202
Global Learning Experience 6.6
Free Trade Zone of the Americas Given a Go Ahead 203
Global Learning Experience 6.7
How to Win in China 210
Global Learning Experience 6.8
Privatization in Africa 215
Part Two cases
Video Case: The Culture of Commerce 220
The War of the Bananas 222
An Expatriate tour in El Salvador 225
NIKE in Southeast Asia 229
I Contents xxv
Part Three Environmental Considerations in Global Business 233
Chapter 7 National Trade and Investment Policies 235
Rationale and Goals of Trade and Investment Policies 236
Global Developments Since World War II 238
About the World Trade Organization 239
Changes in the Global Policy Environment 244
Reduction of Domestic Policy Influences 244
Weakening of Traditional Global Institutions 246
Sharpening of the Conflict Between Industrialized and Developing Nations 248
1 Policy Responses to Changing Conditions 248
¦ Restrictions of Imports 250
i Restrictions of Exports 257
{ Export Promotion Efforts 258
| Import Promotion Efforts 259
Summary 260
Global Learning Experience 7,1
Global Food Fights: The Worst Are Yet to Come 237
Global Learning Experience 7.a
United States and Canada Avert Trade War over Magazines 241
Global Learning Experience 7.3
Major Industrialized Nations Give Global Warming the Cold Shoulder 249
Global Learning Experience 7.4
To Avoid Tariffs, Italians Open Pasta Factories in the United States 250
1 Global Learning Experience 7.5
I Import Duties the Russian Way 254
I Global Learning Experience 7.6
i U.S. Shipyards on a Self Destructive Course 255
• GLOBAL LEARNING EXPERIENCE 7.7
Tariff Barriers on the Way Down—Nontariff Barriers on the Way Up 255
Global Learning Experience 7.8
Canada Halts Exports of Fresh Water 257
global Learning Experience 7.0
! United States to Allow Exports of High Speed Computers 258
Chapter 8 The Legal and Political Environment of Global Business 262
National Law 263
International Law 264
Private International Law 264
International Contracts 264
International Contractual Disputes 267
Avoiding the Pitfalls of Negotiating Contracts in an Unfamiliar
Legal Environment 267
Restriction of Global Business Activity 267
Regulating the Moral Behavior of Global Businesses 268
Public International Law 270
Export Controls 271
Boycott 272
1
xxvi Contents
Sanctions and Embargoes 273
Conventions and Regulations of Intergovernmental Organizations 276
Protection of Intellectual Property Rights 276
Legal Differences and Restraints 278
Basic Systems of Law 278
The Global Political Environment 281
Political Action and Risk 282
The Doctrine of Sovereign Immunity 283
Seizure of Company Assets 284
Actions Available in the Event of Expropriation or Confiscation 286
Minimizing Political Risk 286
Country Risk Ratings 287
Accounting Practice and Tax Laws 288
Principal Accounting Practice Differences Across Countries 288
Origins of Differences in Accounting Practice 288
Classification Systems 288
International Taxation 291
Tax Jurisdictions 291
Tax Types 292
Labor Law 293
Sweden 293
Brazil 293
Legal Forms of Business Organization 295
Summary 295
Global. Learning Experience 8.1
United Europe Gaining in the Area of Law 265
Global. Learning Experience 8.2
Foreign Companies Held Liable for Non U.S. Price Fixing 268
Global. Learning Experience 8.3
730 Nations Agree on Biotech Food Rules 271
Global Learning experience 8.4
U.S. Loses Dispute on Export Sales 277
Global Learning Experience 8.S
Singapore, World Execution Capital 279
Global Learning Experience 8.6
In China, the Lawyers Are Handcuffed 280
Global Learning Experience 8.7
Awash in Corruption 285
Global learning Experience 8.8
The Father of Accounting: Luca Pacioli Who? 289
Global learning Experience 8.9
U.S. Labor Law Reaches into the Pacific 294
Chapter 9 Organization, Management, and Control of Global Operations 298 Organizing the Global Enterprise 299
Organizational Structure 299
Organizational Designs 299
Grouping People and Physical Resources to Achieve Organizational Goals 303
] Contents xxvii
Decentralized versus Centralized Organizational Structures 309
i Other Factors Affecting Organizational Structure and Decisionmaking 310
| The Networked Global Organization 311
The Multinational Corporation 313
The Multinational Corporation Defined 313
The World s Multinational Corporations 314
Foreign Direct Investment 316
Reasons for Foreign Direct Investment 316
The Host Country Perspective 318
The Negative Impact 319
The Home Country Perspective 320
Management of the Relationship 320
Dealing with Other Constituents 321
Managing Managers 322
Early Stages of Globalization 324
Advanced Stages of Globalization 324
| Compensation 325
Repatriation 328
; Managing Labor Personnel 329
i Labor Participation in Management 329
Human Resource Politics 331
Control 332
Exercising Control 337
Summary 338
Global, Learning Experience 9.t
Characteristics of Success 300
I Global Learning Experience 9.2
International Best Practice Exchange 308
• Global learning Experience 9.3
Guanxi—The Web of Relationships 311
Global Learning Experience 9.4
Tact Can Seal a Global Deal... 312
Global Learning Experience 9.5
How to Manage Expatriates 322
GLOBAL LEARNING EXPERIENCE 9.6
Getting Compensated for the Overseas Assignment 327
Global Learning Experience 9.7
The Foreign Assignment—Will It Help Your Career or Hinder It? 328
Global Learning Experience 9.8
Global Unions vs. Global Companies 330
Global Learning Experience 9.9
Staying in Touch with a Global Organization 333
Part Three cases
Video Case: A Taste of the West 343
: Mad Cow Disease 346
| Ecologic Cooling: The Fridge from Eastern Germany 352
Comeback from a Near Death Experience: Audi of America 1992 1997 354
xxviii Contents
Part Four Global Marketing 359
Chapter 1O Global Business and Marketing Research 361
The Strategic Planning Process 362
Analysis of Markets and Competition 362
Organizational Factors 363
Country Market Choice 363
Segmentation 363
Choice of Competitive Strategy 363
Recognizing the Need for Global Research 365
Target Market Selection 366
Identification and Screening 366
Concentration versus Diversification 372
Conducting Research 373
Identifying Sources of Data 373
Selection of Secondary Data 377
Analysis and Interpretation of Secondary Data 377
Conducting Primary Research 380
Industrial versus Consumer Sources of Data 381
Determining the Research Technique 381
Summary of Survey Methods 385
Scenario Building 386
Summary 387
Appendix 10A Monitors of International Issues 390
Appendix 10B Selected United States Government Publications and Services 396
Global Learning Experience 1O.1
Electronic Information Sources on the EU 364
Global Learning Experience 1O.2
Building Export Markets 368
Global learning Experience 1O.3
The Latin Web of Information 375
Global Learning Experience 1O.4
Market Research in Russia 382
Global Learning Experience IO.S
In Tokyo, Finding the Correct Address Is Not Easy 384
Global Learning Experience 1O,6
What s in a Street Name? In Mexico City, Plenty! 385
Chapter 11 Global Business Entry 398 The Role of Management 400
Reasons to Go Abroad 400
Proactive Reasons 401
Reactive Reasons 402
Methods of Entering Global Markets 404
Indirect and Direct Exporting and Importing 404
Licensing 407
Franchising 408
. Contents xxix
Contract Manufacturing 411
Management Contracts 412
Turnkey Operations 412
Complementary Marketing 413
Ownership/Equity Methods 413
Full Ownership 415
i Interfirm Cooperation 416
Strategic Alliances 417
f International Intermediaries 418
I Export Management Companies 418
Webb Pomerene Associations 419
Trading Companies 419
: International Facilitators 421
; Summary 422
Global learning Experience 11.1
Cracking the Global Market Is No Piece of Cake 399
Global Learning Experience 11.2
Look before You Leap 404
Global learning Experience 11,3
Franchising Americana Abroad 409
Global Learning Experience 11.4
Feeding Japan s Appetite for Burgers 411
Global Learning Experience 11.5
| Mickey and Minnie on the Road to Hong Kong 414
Chapter 12 The Marketing Mix for Products and Services 426 Marketing Management 427
Standardization versus Adaptation 427
i Products and Services 430
Product Policy 430
Pricing Policy 439
Promotional Policy 443
Place (Distribution) Policy 449
Channels of Distribution 449
Services Policy 453
The Role of Services in the U.S. Economy 455
The Role of Global Services in the World Economy 456
Global Transformations in the Services Sector 460
Starting to Offer Services Globally 461
Strategic Indications 462
Summary 463
; Coca Cola Learns to Think Globally and Act Locally 429
j Global learmn?; ekphsi?«c;r 12.2
Budweiser Intensifies Marketing Abroad 434
Global leahninc. Exp6 ««f Ncr 12..3
Different Cultures Open New Export Markets 435
xxx Contents
Global Learning Experience 12.4.
Home Depot Begins Its Foreign Expansion 438
Global. Learning Experience 12.5
The World Capital of Counterfeit Goods 439
Global Learning Experience 12.6
An Advertising Checklist for Entering New Markets 447
Global Learning experience 12.7
A Promotion That Was Too Successful 448
Global learning Experience 12.S
How Not to Run a Promotion 449
Global Learning Experience 12.9
The Problem of Finding Channels of Distribution in Japan 450
Global Learning Experience 12.1O
Educating the World 455
Global Learning Experience 12.11
The Global Temp 458
Chapter 13 Physical Distribution 468 The Field of Physical Distribution 469
A Definition of International Physical Distribution 470
Differences between Domestic and International Physical Distribution 471
International Transportation 472
Infrastructure 472
Availability of Modes 473
Choice of Transportation Modes 479
Export Documentation 484
Terms of Shipment and Sale 485
International Inventory Issues 488
International Packaging Issues 490
International Storage Issues 493
Storage Facilities 493
Special Trade Zones 494
Distribution and the Environment 494
Summary 495
Global learning Experience 13.1
Asian Financial Crises Cause Shipping Problems 469
Global learning Experience 13.2
Pirates Still Roam the Seas 476
Global Learning Experience 13.3
Keeping Exported Produce Fresh 478
Global learning Experience 13.4
Late, Lost, and Damaged Goods 490
Global learning Experience 13.5
U.S. Auto Thieves Go Global 492
Part Four Cases
Video Case: Lakewood Forest Products 498
Water from Iceland 500
f
Contents xxxi
The F 18 Hornet Offset 505
Aftermath of an Environmental Disaster: Union Carbide in Bhopal 512
Part Five International Finance and the Future 515
Chapter 14 International Finance 517
Financing Exports and Imports 518
Export/Import Financing 518
Types of Countertrade 523
j Financial Management 528
Overview of International Financial Management 528
j Operating and Financial Cash Flows 529
International Working Capital and Cash Flow Management 529
Cash Flow Management 529
Managing the Payment of Receivables and Their Conversion into Cash 530
Techniques to Minimize the Need for Cash or Cash Outflows 530
Capital Structure: International Dimensions 531
The Capital Structure of the Firm 532
The Capital Structure of Foreign Subsidiaries 532
International Capital Markets 533
Defining International Financing 533
Driving Forces in the International Financial Markets 535
International Banking 537
| Structure of International Banking 537
S Offshore Banking 538
International Bank Lending 538
? International Security Markets 538
The Euronote Market 539
The International Bond Market 539
j International Equity Markets 540
J Private Placements 541
is
| Financial Risk Management 541
j Financial Price Risk and Firm Value 541
¦ Classification of Foreign Currency Exposures 542
Transaction Exposure 543
Transaction Exposure Management 543
Economic Exposure 544
Impact of Economic Exposure 545
Economic Exposure Management 545
Translation Exposure 546
Translation Exposure Management 546
i Summary 547
I Global learning Experience 14.i
Chinese Banks Holding Up Payments on Delivered Goods 518
Global Learning Experience 14.2
Offsets Help International Sales 525
xxxii Contents
Global Learning Experience 14.3
Economic Exposure: Foreign Automakers in Mexico 544
Global Learning Experience 14.4
Management s Analysis 546
chapter IS The Future 550 The International Business Environment 552
The Political Environment 552
The International Financial Environment 556
The Effects of Population Shifts 558
The Technologic Environment 558
Changes in Trade Relations 560
Governmental Policy 560
The Future of Global Business Management 562
International Planning and Research 562
Global Product Policy 564
Global Communications 566
Distribution Strategies 566
Global Pricing 567
Careers in Global Business 567
Further Training 569
Employment with a Large Firm 569
Sources for Management Recruitment 572
Selection Criteria for Overseas Assignments 575
Employment with a Small or Medium Size Firm 577
Opportunities for Women in Global Management 579
Summary 580
Global Learning Experience 1S.1
Riding the Global Wave to the Top 551
Global Learning Experience 15.2
Lenders Target Women in the Developing World 554
Global Learning Experience 15.3
Global Shopping at the Cybermall 559
Global, learning Experience 1S.4
Preparing for an International Assignment 578
English glossary GL 1
Spanish Glossary GL 12
Photo Credits p 1
Author Index i f
Subject index 1 5
|
| any_adam_object | 1 |
| building | Verbundindex |
| bvnumber | BV023032742 |
| callnumber-first | H - Social Science |
| callnumber-label | HD62 |
| callnumber-raw | HD62.4 |
| callnumber-search | HD62.4 |
| callnumber-sort | HD 262.4 |
| callnumber-subject | HD - Industries, Land Use, Labor |
| classification_rvk | QM 200 |
| ctrlnum | (OCoLC)45008667 (DE-599)BVBBV023032742 |
| dewey-full | 658/.049 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658/.049 |
| dewey-search | 658/.049 |
| dewey-sort | 3658 249 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 3. ed. |
| format | Book |
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| genre | 1\p (DE-588)4123623-3 Lehrbuch gnd-content |
| genre_facet | Lehrbuch |
| id | DE-604.BV023032742 |
| illustrated | Illustrated |
| indexdate | 2024-12-23T20:44:03Z |
| institution | BVB |
| isbn | 9780030006593 0030006597 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-016236586 |
| oclc_num | 45008667 |
| open_access_boolean | |
| owner | DE-945 DE-523 |
| owner_facet | DE-945 DE-523 |
| physical | Getr. Zählung Ill., graph. Darst., Kt. |
| publishDate | 2001 |
| publishDateSearch | 2001 |
| publishDateSort | 2001 |
| publisher | Harcourt College Publ. |
| record_format | marc |
| spellingShingle | Global business Multinationales Unternehmen International business enterprises Management Außenhandelsbetriebslehre (DE-588)4257143-1 gnd Welthandel (DE-588)4065365-1 gnd |
| subject_GND | (DE-588)4257143-1 (DE-588)4065365-1 (DE-588)4123623-3 |
| title | Global business |
| title_auth | Global business |
| title_exact_search | Global business |
| title_full | Global business Michael R. Czinkota ... |
| title_fullStr | Global business Michael R. Czinkota ... |
| title_full_unstemmed | Global business Michael R. Czinkota ... |
| title_short | Global business |
| title_sort | global business |
| topic | Multinationales Unternehmen International business enterprises Management Außenhandelsbetriebslehre (DE-588)4257143-1 gnd Welthandel (DE-588)4065365-1 gnd |
| topic_facet | Multinationales Unternehmen International business enterprises Management Außenhandelsbetriebslehre Welthandel Lehrbuch |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016236586&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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