Key concepts in marketing
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| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Houndmills [u.a.]
Palgrave Macmillan
2004
|
| Ausgabe: | 1. publ. |
| Schriftenreihe: | Palgrave key concepts
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
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| 245 | 1 | 0 | |a Key concepts in marketing |c Jonathan Sutherland and Diane Canwell |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a Houndmills [u.a.] |b Palgrave Macmillan |c 2004 | |
| 300 | |a ix, 310 S. |c 22 cm | ||
| 336 | |b txt |2 rdacontent | ||
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| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Palgrave key concepts | |
| 500 | |a Includes bibliographical references and index | ||
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Datensatz im Suchindex
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|---|---|
| adam_text | Contents
Introduction vü
The Key Concepts 1
Index 295
|
| adam_txt |
Contents
Introduction vü
The Key Concepts 1
Index 295 |
| any_adam_object | 1 |
| any_adam_object_boolean | 1 |
| author | Sutherland, Jonathan Canwell, Diane |
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| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)53951797 (DE-599)BVBBV022969864 |
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| dewey-ones | 658 - General management |
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| dewey-search | 658/.003 |
| dewey-sort | 3658 13 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
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| illustrated | Not Illustrated |
| index_date | 2024-07-02T19:08:07Z |
| indexdate | 2024-07-09T21:08:50Z |
| institution | BVB |
| isbn | 9781403915276 140391527X |
| language | English |
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| physical | ix, 310 S. 22 cm |
| publishDate | 2004 |
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| publisher | Palgrave Macmillan |
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| series2 | Palgrave key concepts |
| spelling | Sutherland, Jonathan Verfasser aut Key concepts in marketing Jonathan Sutherland and Diane Canwell 1. publ. Houndmills [u.a.] Palgrave Macmillan 2004 ix, 310 S. 22 cm txt rdacontent n rdamedia nc rdacarrier Palgrave key concepts Includes bibliographical references and index Marketing gtt Marketing Dictionaries Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4066724-8 Wörterbuch gnd-content Marketing (DE-588)4037589-4 s DE-188 Canwell, Diane Verfasser aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016174125&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Sutherland, Jonathan Canwell, Diane Key concepts in marketing Marketing gtt Marketing Dictionaries Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4066724-8 |
| title | Key concepts in marketing |
| title_auth | Key concepts in marketing |
| title_exact_search | Key concepts in marketing |
| title_exact_search_txtP | Key concepts in marketing |
| title_full | Key concepts in marketing Jonathan Sutherland and Diane Canwell |
| title_fullStr | Key concepts in marketing Jonathan Sutherland and Diane Canwell |
| title_full_unstemmed | Key concepts in marketing Jonathan Sutherland and Diane Canwell |
| title_short | Key concepts in marketing |
| title_sort | key concepts in marketing |
| topic | Marketing gtt Marketing Dictionaries Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing Marketing Dictionaries Wörterbuch |
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