Effective Sales Promotion
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| Hauptverfasser: | , , |
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| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Mannheim
Universität Mannheim Institut f. Marktorientierte Unternehmensführung
2007
|
| Schriftenreihe: | Series Management-Know-how
M87 |
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| Online-Zugang: | Inhaltsverzeichnis |
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Datensatz im Suchindex
| _version_ | 1819636955307048960 |
|---|---|
| adam_text | BAUER/GORTZ/HABER
EFFECTIVE SALES PROMOTION
INDEX OF CONTENT
1. THE SIGNIFICANCE OF OBJECTIVE-ORIENTED SALES PROMOTIONS 1
2. OBJECTIVES OF SALES PROMOTIONS 1
2.1. PROMOTIONAL OBJECTIVES OF MANUFACTURERS AND RETAILERS 1
2.2. STORE SWITCHING 2
2.3. BRAND SWITCHING 4
2.4. COMMON OBJECTIVES OF MANUFACTURERS AND RETAILERS 5
2.4.1. NEW CUSTOMER ACQUISITION 5
2.4.2. UPGRADING 6
2.4.3. ADDITIONAL SALES 6
3. THE EFFECTS OF INDIVIDUAL PROMOTIONAL TOOLS - RESULTS OF A STUDY 8
3.1. PROCEDURAL METHOD USED IN THE STUDY 8
3.2. COUPONS 9
3.3. FLYERS 12
3.4. SECONDARY PLACEMENTS 13
3.5. CONTESTS 15
3.6. PRODUCT ADD-ONS AND EXTRAS 17
3.7. BONUS PACKAGES 19
3.8. PRODUCT SAMPLES 20
4. CONCLUSION 23
PPN: 271035447
TITEL: EFFECTIVE SALES PROMOTION / H. H. BAUER; G. GOERTZ; T. E. HABER. -
MANNHEIM : UNIVERSITAET
MANNHEIM INSTITUT F. MARKTORIENTIERTE UNTERNEHMENSFUEHRUNG, 2007
ISBN: 978-3-89333-354-7PB.EUR 25.00; 3-89333-354-1PB.EUR 25.00
BIBLIOGRAPHISCHER DATENSATZ IM SWB-VERBUND
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| author | Bauer, Hans H. 1947- Görtz, Gunnar Haber, Tobias E. 1975- |
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| author_facet | Bauer, Hans H. 1947- Görtz, Gunnar Haber, Tobias E. 1975- |
| author_role | aut aut aut |
| author_sort | Bauer, Hans H. 1947- |
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| building | Verbundindex |
| bvnumber | BV022659268 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)216916641 (DE-599)DNB985289562 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV022659268 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-23T20:21:16Z |
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| isbn | 9783893333547 3893333541 |
| language | English |
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| physical | 28 S. |
| publishDate | 2007 |
| publishDateSearch | 2007 |
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| publisher | Universität Mannheim Institut f. Marktorientierte Unternehmensführung |
| record_format | marc |
| series | Series Management-Know-how |
| series2 | Series Management-Know-how |
| spellingShingle | Bauer, Hans H. 1947- Görtz, Gunnar Haber, Tobias E. 1975- Effective Sales Promotion Series Management-Know-how Sales-promotion (DE-588)4076968-9 gnd Konsumgüterindustrie (DE-588)4194766-6 gnd |
| subject_GND | (DE-588)4076968-9 (DE-588)4194766-6 |
| title | Effective Sales Promotion |
| title_auth | Effective Sales Promotion |
| title_exact_search | Effective Sales Promotion |
| title_full | Effective Sales Promotion H. H. Bauer ; G. Görtz ; T. E. Haber |
| title_fullStr | Effective Sales Promotion H. H. Bauer ; G. Görtz ; T. E. Haber |
| title_full_unstemmed | Effective Sales Promotion H. H. Bauer ; G. Görtz ; T. E. Haber |
| title_short | Effective Sales Promotion |
| title_sort | effective sales promotion |
| topic | Sales-promotion (DE-588)4076968-9 gnd Konsumgüterindustrie (DE-588)4194766-6 gnd |
| topic_facet | Sales-promotion Konsumgüterindustrie |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015865148&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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