The 50-plus market why the future is age-neutral when it comes to marketing & branding strategies
Gespeichert in:
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| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London [u.a.]
Kogan Page
2007
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| Ausgabe: | Repr. |
| Schlagworte: | |
| Online-Zugang: | Publisher description lizenzfrei |
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| Beschreibung: | Includes index Marketers on marketing to the over-50s -- The future is getting old(er) -- Myths and marketing myopia -- A global snapshot -- What's different about being 'old'? -- The strange world of segmentation -- The value of geodemographics -- The rules have changed -- From theory to practice -- Interactive channels: myths, facts and unknowns -- Interactive media for older eyes, hands and minds -- Communication with the over-50s -- Thoughts about the creative |
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| Beschreibung: | XVI, 314 S. graph. Darst. |
| ISBN: | 074944939X 9780749449391 |