Was Marken erfolgreich macht Neuropsychologie in der Markenführung
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| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
München [u.a.]
Haufe
2007
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MARC
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| 245 | 1 | 0 | |a Was Marken erfolgreich macht |b Neuropsychologie in der Markenführung |c Christian Scheier ; Dirk Held |
| 264 | 1 | |a München [u.a.] |b Haufe |c 2007 | |
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Datensatz im Suchindex
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| DE-BY-UBM_katkey | 3694574 |
| DE-BY-UBM_media_number | 41608546510014 |
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| any_adam_object | |
| author | Scheier, Christian 1968- Held, Dirk 1971- |
| author_GND | (DE-588)129509159 (DE-588)131715496 |
| author_facet | Scheier, Christian 1968- Held, Dirk 1971- |
| author_role | aut aut |
| author_sort | Scheier, Christian 1968- |
| author_variant | c s cs d h dh |
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| bvnumber | BV022509766 |
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| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.827 |
| dewey-search | 658.827 |
| dewey-sort | 3658.827 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Psychologie Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV022509766 |
| illustrated | Illustrated |
| indexdate | 2025-02-03T17:14:18Z |
| institution | BVB |
| isbn | 9783448086102 344808610X |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-015716699 |
| oclc_num | 213393079 |
| open_access_boolean | |
| owner | DE-M382 DE-19 DE-BY-UBM DE-1049 DE-20 DE-12 DE-1047 DE-92 DE-29 DE-898 DE-BY-UBR DE-859 DE-1102 DE-863 DE-BY-FWS DE-473 DE-BY-UBG DE-523 DE-B170 DE-11 DE-188 DE-83 |
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| physical | 233 S. Ill., graph. Darst. |
| publishDate | 2007 |
| publishDateSearch | 2007 |
| publishDateSort | 2007 |
| publisher | Haufe |
| record_format | marc |
| spellingShingle | Scheier, Christian 1968- Held, Dirk 1971- Was Marken erfolgreich macht Neuropsychologie in der Markenführung Neuromarketing (DE-588)7601901-9 gnd Markenpolitik (DE-588)4144679-3 gnd Erfolgsfaktor (DE-588)4197034-2 gnd |
| subject_GND | (DE-588)7601901-9 (DE-588)4144679-3 (DE-588)4197034-2 |
| title | Was Marken erfolgreich macht Neuropsychologie in der Markenführung |
| title_auth | Was Marken erfolgreich macht Neuropsychologie in der Markenführung |
| title_exact_search | Was Marken erfolgreich macht Neuropsychologie in der Markenführung |
| title_full | Was Marken erfolgreich macht Neuropsychologie in der Markenführung Christian Scheier ; Dirk Held |
| title_fullStr | Was Marken erfolgreich macht Neuropsychologie in der Markenführung Christian Scheier ; Dirk Held |
| title_full_unstemmed | Was Marken erfolgreich macht Neuropsychologie in der Markenführung Christian Scheier ; Dirk Held |
| title_short | Was Marken erfolgreich macht |
| title_sort | was marken erfolgreich macht neuropsychologie in der markenfuhrung |
| title_sub | Neuropsychologie in der Markenführung |
| topic | Neuromarketing (DE-588)7601901-9 gnd Markenpolitik (DE-588)4144679-3 gnd Erfolgsfaktor (DE-588)4197034-2 gnd |
| topic_facet | Neuromarketing Markenpolitik Erfolgsfaktor |
| work_keys_str_mv | AT scheierchristian wasmarkenerfolgreichmachtneuropsychologieindermarkenfuhrung AT helddirk wasmarkenerfolgreichmachtneuropsychologieindermarkenfuhrung |