Encyclopedia of major marketing campaigns Volume 2
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Detroit [u.a.]
Thomson
2007
|
| Schlagworte: | |
| Tags: |
Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
|
MARC
| LEADER | 00000nam a2200000 cc4500 | ||
|---|---|---|---|
| 001 | BV022298105 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | t | ||
| 008 | 070305s2007 |||| 00||| eng d | ||
| 020 | |a 9780787673567 |9 978-0-7876-7356-7 | ||
| 020 | |a 0787673560 |9 0-7876-7356-0 | ||
| 035 | |a (OCoLC)137272821 | ||
| 035 | |a (DE-599)BVBBV022298105 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-1049 | ||
| 050 | 0 | |a HF5837 | |
| 082 | 0 | |a 659.10973 |2 21 | |
| 100 | 1 | |a Riggs, Thomas |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Encyclopedia of major marketing campaigns |n Volume 2 |c Rhomas Riggs [Editor] |
| 264 | 1 | |a Detroit [u.a.] |b Thomson |c 2007 | |
| 300 | |a XXII, 1947 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Advertising campaigns |v Case studies | |
| 650 | 4 | |a Marketing |v Encyclopedias | |
| 655 | 7 | |0 (DE-588)4522595-3 |a Fallstudiensammlung |2 gnd-content | |
| 773 | 0 | 8 | |w (DE-604)BV022297000 |g 2 |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-015508144 | ||
Datensatz im Suchindex
| _version_ | 1804136314595966976 |
|---|---|
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author | Riggs, Thomas |
| author_facet | Riggs, Thomas |
| author_role | aut |
| author_sort | Riggs, Thomas |
| author_variant | t r tr |
| building | Verbundindex |
| bvnumber | BV022298105 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5837 |
| callnumber-raw | HF5837 |
| callnumber-search | HF5837 |
| callnumber-sort | HF 45837 |
| callnumber-subject | HF - Commerce |
| ctrlnum | (OCoLC)137272821 (DE-599)BVBBV022298105 |
| dewey-full | 659.10973 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.10973 |
| dewey-search | 659.10973 |
| dewey-sort | 3659.10973 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01017nam a2200337 cc4500</leader><controlfield tag="001">BV022298105</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">070305s2007 |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780787673567</subfield><subfield code="9">978-0-7876-7356-7</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0787673560</subfield><subfield code="9">0-7876-7356-0</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)137272821</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV022298105</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-1049</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5837</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">659.10973</subfield><subfield code="2">21</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Riggs, Thomas</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Encyclopedia of major marketing campaigns</subfield><subfield code="n">Volume 2</subfield><subfield code="c">Rhomas Riggs [Editor]</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Detroit [u.a.]</subfield><subfield code="b">Thomson</subfield><subfield code="c">2007</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XXII, 1947 S.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising campaigns</subfield><subfield code="v">Case studies</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield><subfield code="v">Encyclopedias</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4522595-3</subfield><subfield code="a">Fallstudiensammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="773" ind1="0" ind2="8"><subfield code="w">(DE-604)BV022297000</subfield><subfield code="g">2</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-015508144</subfield></datafield></record></collection> |
| genre | (DE-588)4522595-3 Fallstudiensammlung gnd-content |
| genre_facet | Fallstudiensammlung |
| id | DE-604.BV022298105 |
| illustrated | Not Illustrated |
| index_date | 2024-07-02T16:54:06Z |
| indexdate | 2024-07-09T20:54:26Z |
| institution | BVB |
| isbn | 9780787673567 0787673560 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-015508144 |
| oclc_num | 137272821 |
| open_access_boolean | |
| owner | DE-1049 |
| owner_facet | DE-1049 |
| physical | XXII, 1947 S. |
| publishDate | 2007 |
| publishDateSearch | 2007 |
| publishDateSort | 2007 |
| publisher | Thomson |
| record_format | marc |
| spelling | Riggs, Thomas Verfasser aut Encyclopedia of major marketing campaigns Volume 2 Rhomas Riggs [Editor] Detroit [u.a.] Thomson 2007 XXII, 1947 S. txt rdacontent n rdamedia nc rdacarrier Advertising campaigns Case studies Marketing Encyclopedias (DE-588)4522595-3 Fallstudiensammlung gnd-content (DE-604)BV022297000 2 |
| spellingShingle | Riggs, Thomas Encyclopedia of major marketing campaigns Advertising campaigns Case studies Marketing Encyclopedias |
| subject_GND | (DE-588)4522595-3 |
| title | Encyclopedia of major marketing campaigns |
| title_auth | Encyclopedia of major marketing campaigns |
| title_exact_search | Encyclopedia of major marketing campaigns |
| title_exact_search_txtP | Encyclopedia of major marketing campaigns |
| title_full | Encyclopedia of major marketing campaigns Volume 2 Rhomas Riggs [Editor] |
| title_fullStr | Encyclopedia of major marketing campaigns Volume 2 Rhomas Riggs [Editor] |
| title_full_unstemmed | Encyclopedia of major marketing campaigns Volume 2 Rhomas Riggs [Editor] |
| title_short | Encyclopedia of major marketing campaigns |
| title_sort | encyclopedia of major marketing campaigns |
| topic | Advertising campaigns Case studies Marketing Encyclopedias |
| topic_facet | Advertising campaigns Case studies Marketing Encyclopedias Fallstudiensammlung |
| volume_link | (DE-604)BV022297000 |
| work_keys_str_mv | AT riggsthomas encyclopediaofmajormarketingcampaignsvolume2 |