Primal branding create zealots for your brand, your company, and your future
"In one of the most original books of its kind ever written, Patrick Hanlon explains how the most powerful brands create a community of believers around the brand, revealing the seven components that will help every company and marketer capture the public imagination - and seize a bigger slice...
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Format: | Buch |
Sprache: | English |
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New York [u.a.]
Free Press
2006
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Online-Zugang: | Publisher description Table of contents only Sample text Inhaltsverzeichnis |
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Primal branding create zealots for your brand, your company, and your future
Veröffentlicht 2009
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