Management der Marketing-Kommunikation mit ... 30 Tab.
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| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
Berlin [u.a.]
Springer
2007
|
| Ausgabe: | 4., aktualis. u. verb. Aufl. |
| Schlagworte: | |
| Online-Zugang: | Inhaltstext |
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MARC
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| 245 | 1 | 0 | |a Management der Marketing-Kommunikation |b mit ... 30 Tab. |c Wolfgang Fuchs ; Fritz Unger |
| 250 | |a 4., aktualis. u. verb. Aufl. | ||
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Datensatz im Suchindex
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| DE-19_location | 80 |
| DE-BY-TUM_call_number | 0002 WIR 840f 2007 A 4267(4) 1302 WIR 840f 2009 A 9605(4) |
| DE-BY-TUM_katkey | 1591118 |
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| _version_ | 1823054117481742336 |
| any_adam_object | |
| author | Fuchs, Wolfgang Unger, Fritz |
| author_GND | (DE-588)129678228 |
| author_facet | Fuchs, Wolfgang Unger, Fritz |
| author_role | aut aut |
| author_sort | Fuchs, Wolfgang |
| author_variant | w f wf f u fu |
| building | Verbundindex |
| bvnumber | BV022265594 |
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| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
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| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 4., aktualis. u. verb. Aufl. |
| format | Book |
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| genre_facet | Lehrbuch |
| id | DE-604.BV022265594 |
| illustrated | Illustrated |
| indexdate | 2025-02-03T17:14:18Z |
| institution | BVB |
| isbn | 9783540692737 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-015476172 |
| oclc_num | 255825751 |
| open_access_boolean | |
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| physical | XV, 708 S. Ill., graph. Darst. 235 mm x 155 mm |
| publishDate | 2007 |
| publishDateSearch | 2007 |
| publishDateSort | 2007 |
| publisher | Springer |
| record_format | marc |
| spellingShingle | Fuchs, Wolfgang Unger, Fritz Management der Marketing-Kommunikation mit ... 30 Tab. Kommunikationsstrategie (DE-588)4201794-4 gnd Werbung (DE-588)4065541-6 gnd Marktkommunikation (DE-588)4131075-5 gnd Marketing (DE-588)4037589-4 gnd Corporate Communication (DE-588)4313131-1 gnd |
| subject_GND | (DE-588)4201794-4 (DE-588)4065541-6 (DE-588)4131075-5 (DE-588)4037589-4 (DE-588)4313131-1 (DE-588)4123623-3 |
| title | Management der Marketing-Kommunikation mit ... 30 Tab. |
| title_auth | Management der Marketing-Kommunikation mit ... 30 Tab. |
| title_exact_search | Management der Marketing-Kommunikation mit ... 30 Tab. |
| title_full | Management der Marketing-Kommunikation mit ... 30 Tab. Wolfgang Fuchs ; Fritz Unger |
| title_fullStr | Management der Marketing-Kommunikation mit ... 30 Tab. Wolfgang Fuchs ; Fritz Unger |
| title_full_unstemmed | Management der Marketing-Kommunikation mit ... 30 Tab. Wolfgang Fuchs ; Fritz Unger |
| title_short | Management der Marketing-Kommunikation |
| title_sort | management der marketing kommunikation mit 30 tab |
| title_sub | mit ... 30 Tab. |
| topic | Kommunikationsstrategie (DE-588)4201794-4 gnd Werbung (DE-588)4065541-6 gnd Marktkommunikation (DE-588)4131075-5 gnd Marketing (DE-588)4037589-4 gnd Corporate Communication (DE-588)4313131-1 gnd |
| topic_facet | Kommunikationsstrategie Werbung Marktkommunikation Marketing Corporate Communication Lehrbuch |
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