Small business clustering technologies applications in marketing, management, IT and economics

"This book examines the development and role of small business clusters from a variety of disciplines : economics, marketing, management and information systems. It gathers perspectives from varied disciplines and countries, extending current knowledge by emphasizing the pressure that internati...

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Veröffentlicht: Hershey, Pa. [u.a.] Idea Group Publ. 2007
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500 |a Includes bibliographical references and index 
520 3 |a "This book examines the development and role of small business clusters from a variety of disciplines : economics, marketing, management and information systems. It gathers perspectives from varied disciplines and countries, extending current knowledge by emphasizing the pressure that international competition and IT have on the geographic structure of clusters, possibly leading to a new 'a-spatial' option developing"--Provided by publisher. 
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Datensatz im Suchindex

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adam_text Small Business Clustering Technologies: Applications in Marketing, Management, IT and Economics Table of Contents Preface vi Section I: Introduction to Clustering Chapter I Small Business Clustering Across Disciplines 1 Ann Hodgkinson, University of Wollongong, Australia Section II: Marketing Chapter II Leveraging the Benefits of Business Clusters: A Branding and Stakeholder Management Framework 16 Bill Merrilees, Griffith University, Australia Dale Miller, Griffith University, Australia Carmel Herington, Griffith University, Australia Chapter III Small and Medium Enterprise Clusters: Marketing and Communication Management 29 Paola Falcone, University of Rome La Sapienza, Italy Chapter IV Italian Industrial Districts: Nature, Structure, and Value Creation 63 Paola Falcone, University of Rome La Sapienza, Italy Chapter V Industry Clusters in Peripheral Regions: A Biotechnology Case Study 99 Philip Rosson, Dalhousie University, Canada Carolan McLarney, Dalhousie University, Canada Section III: Management and Economics Chapter VI Cluster Development: Issues, Progress and Key Success Factors 127 Alev M. Efendioglu, University of San Francisco, USA Chapter VII Regional Clusters: Classification and Overlap ofWine and Tourism Microclusters 141 Pamela McRae Wiiliams, University of Bailor at, Australia Chapter VIII From Networks to Clusters and Back Again: A Decade of Unsatisfied Policy Aspiration in New Zealand 160 Martin Perry, Massey University, New Zealand Chapter IX The Analysis of Tourism Cluster Development of Istanbul: A Longitudinal Study in Sultanahmet District (Old Town) 184 Aslihan Nasir, Bogazici University, Turkey Melih Bulu, International Competitiveness Research Institute (URAK), Turkey Hakki Eraslan, International Competitiveness Research Institute (URAK), Turkey Chapter X Uppsala BIO The Life Science Initiative: Experiences of and Reflections on Starting a Regional Competitiveness Initiative 198 Robin Teigland, Stockholm School of Economics, Sweden Daniel Hallencreutz, Uppsala University, Sweden Per Lundequist, Uppsala University, Sweden Section VI: Information Technology Chapter XI Clustering, Collaborative Networks and Collaborative Commerce in Small and Medium Enterprises 224 Michelle Rowe, Edith Cowan University, Australia Janice Burn, Edith Cowan University, Australia Chapter XII The Role of Small Business Strategic Alliances in Small/Medium Enterprises (SMEs) 242 Robert MacGregor, University of Wollongong, Australia Lejla Vrazalic, University of Wollongong, Australia Chapter XIII E Business Standardization in the Automotive Sector: Role and Situation of SMEs 281 Martina Gerst, The University of Edinburgh, UK Kai Jakobs, Aachen University, Germany Chapter XIV Conclusion 303 Ann Hodgkinson, University of Wollongong, Australia Robert MacGregor, University of Wollongong, Australia Glossary 309 About the Authors 322 Index 327
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spellingShingle Small business clustering technologies applications in marketing, management, IT and economics
Small business Management
Strategic alliances (Business) Management
Business networks Management
Cluster analysis
Erfolgsfaktor (DE-588)4197034-2 gnd
Regionale Wirtschaftsentwicklung (DE-588)4076601-9 gnd
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Cluster Wirtschaft (DE-588)7580116-4 gnd
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(DE-588)7580116-4
(DE-588)4031031-0
(DE-588)4070044-6
(DE-588)4143413-4
title Small business clustering technologies applications in marketing, management, IT and economics
title_auth Small business clustering technologies applications in marketing, management, IT and economics
title_exact_search Small business clustering technologies applications in marketing, management, IT and economics
title_full Small business clustering technologies applications in marketing, management, IT and economics Robert C. MacGregor, Ann T. Hodgkinson [eds.]
title_fullStr Small business clustering technologies applications in marketing, management, IT and economics Robert C. MacGregor, Ann T. Hodgkinson [eds.]
title_full_unstemmed Small business clustering technologies applications in marketing, management, IT and economics Robert C. MacGregor, Ann T. Hodgkinson [eds.]
title_short Small business clustering technologies
title_sort small business clustering technologies applications in marketing management it and economics
title_sub applications in marketing, management, IT and economics
topic Small business Management
Strategic alliances (Business) Management
Business networks Management
Cluster analysis
Erfolgsfaktor (DE-588)4197034-2 gnd
Regionale Wirtschaftsentwicklung (DE-588)4076601-9 gnd
Unternehmenskooperation (DE-588)4078604-3 gnd
Cluster Wirtschaft (DE-588)7580116-4 gnd
Klein- und Mittelbetrieb (DE-588)4031031-0 gnd
Cluster-Analyse (DE-588)4070044-6 gnd
topic_facet Small business Management
Strategic alliances (Business) Management
Business networks Management
Cluster analysis
Erfolgsfaktor
Regionale Wirtschaftsentwicklung
Unternehmenskooperation
Cluster Wirtschaft
Klein- und Mittelbetrieb
Cluster-Analyse
Aufsatzsammlung
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