Competitive identity the new brand management for nations, cities and regions

"Ever since Simon Anholt coined the phrase "nation branding" in 1996, there has been more and more interest in the idea that countries, cities and regions can build and manage their brand images. But until now, there has been little guidance and little agreement on how the techniques...

Ausführliche Beschreibung

Bibliographische Detailangaben

1. Verfasser:	Anholt, Simon (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	Basingstoke ; New York, NY Palgrave Macmillan 2007
Ausgabe:	1. publ.
Schlagworte:	Internationale Politik Competition, International Place marketing Product management International relations Internationaler Wettbewerb Regionales Marketing
Online-Zugang:	Contributor biographical information Publisher description Table of contents only Klappentext Inhaltsverzeichnis
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