Laterales Marketing für echte Innovationen auf Abwegen zum Erfolg
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| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | German English |
| Veröffentlicht: |
Frankfurt am Main [u.a.]
Campus
2005
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| Schlagworte: | |
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MARC
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| 082 | 0 | |a 330 | |
| 100 | 1 | |a Kotler, Philip |d 1931- |e Verfasser |0 (DE-588)121409600 |4 aut | |
| 240 | 1 | 0 | |a Lateral marketing |
| 245 | 1 | 0 | |a Laterales Marketing für echte Innovationen |b auf Abwegen zum Erfolg |
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| 650 | 0 | 7 | |a Innovation |0 (DE-588)4027089-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Kreativität |0 (DE-588)4032903-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Denken |0 (DE-588)4011450-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
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| 883 | 1 | |8 3\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-015200313 | |
Datensatz im Suchindex
| _version_ | 1819261993772646401 |
|---|---|
| any_adam_object | |
| author | Kotler, Philip 1931- Trías de Bes, Fernando 1967- |
| author_GND | (DE-588)121409600 (DE-588)129190780 |
| author_facet | Kotler, Philip 1931- Trías de Bes, Fernando 1967- |
| author_role | aut aut |
| author_sort | Kotler, Philip 1931- |
| author_variant | p k pk d b f t dbf dbft |
| building | Verbundindex |
| bvnumber | BV021985353 |
| ctrlnum | (OCoLC)76596438 (DE-599)BVBBV021985353 |
| dewey-full | 330 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 330 - Economics |
| dewey-raw | 330 |
| dewey-search | 330 |
| dewey-sort | 3330 |
| dewey-tens | 330 - Economics |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV021985353 |
| illustrated | Illustrated |
| indexdate | 2024-12-23T19:50:38Z |
| institution | BVB |
| isbn | 3593375664 |
| language | German English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-015200313 |
| oclc_num | 76596438 |
| open_access_boolean | |
| owner | DE-706 |
| owner_facet | DE-706 |
| physical | 198 S. Ill. |
| publishDate | 2005 |
| publishDateSearch | 2005 |
| publishDateSort | 2005 |
| publisher | Campus |
| record_format | marc |
| spelling | Kotler, Philip 1931- Verfasser (DE-588)121409600 aut Lateral marketing Laterales Marketing für echte Innovationen auf Abwegen zum Erfolg Frankfurt am Main [u.a.] Campus 2005 198 S. Ill. txt rdacontent n rdamedia nc rdacarrier Kreatives Denken (DE-588)4165549-7 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Innovation (DE-588)4027089-0 gnd rswk-swf Kreativität (DE-588)4032903-3 gnd rswk-swf Denken (DE-588)4011450-8 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s Denken (DE-588)4011450-8 s Kreativität (DE-588)4032903-3 s 1\p DE-604 Innovation (DE-588)4027089-0 s 2\p DE-604 Marketingmanagement (DE-588)4168907-0 s Kreatives Denken (DE-588)4165549-7 s 3\p DE-604 DE-604 Trías de Bes, Fernando 1967- Verfasser (DE-588)129190780 aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Kotler, Philip 1931- Trías de Bes, Fernando 1967- Laterales Marketing für echte Innovationen auf Abwegen zum Erfolg Kreatives Denken (DE-588)4165549-7 gnd Marketingmanagement (DE-588)4168907-0 gnd Innovation (DE-588)4027089-0 gnd Kreativität (DE-588)4032903-3 gnd Denken (DE-588)4011450-8 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4165549-7 (DE-588)4168907-0 (DE-588)4027089-0 (DE-588)4032903-3 (DE-588)4011450-8 (DE-588)4037589-4 |
| title | Laterales Marketing für echte Innovationen auf Abwegen zum Erfolg |
| title_alt | Lateral marketing |
| title_auth | Laterales Marketing für echte Innovationen auf Abwegen zum Erfolg |
| title_exact_search | Laterales Marketing für echte Innovationen auf Abwegen zum Erfolg |
| title_full | Laterales Marketing für echte Innovationen auf Abwegen zum Erfolg |
| title_fullStr | Laterales Marketing für echte Innovationen auf Abwegen zum Erfolg |
| title_full_unstemmed | Laterales Marketing für echte Innovationen auf Abwegen zum Erfolg |
| title_short | Laterales Marketing für echte Innovationen |
| title_sort | laterales marketing fur echte innovationen auf abwegen zum erfolg |
| title_sub | auf Abwegen zum Erfolg |
| topic | Kreatives Denken (DE-588)4165549-7 gnd Marketingmanagement (DE-588)4168907-0 gnd Innovation (DE-588)4027089-0 gnd Kreativität (DE-588)4032903-3 gnd Denken (DE-588)4011450-8 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Kreatives Denken Marketingmanagement Innovation Kreativität Denken Marketing |
| work_keys_str_mv | AT kotlerphilip lateralmarketing AT triasdebesfernando lateralmarketing AT kotlerphilip lateralesmarketingfurechteinnovationenaufabwegenzumerfolg AT triasdebesfernando lateralesmarketingfurechteinnovationenaufabwegenzumerfolg |