Place promotion the use of publicity and marketing to sell towns and regions
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Chichester [u.a.]
Wiley
1995
|
| Ausgabe: | Reprint. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
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| 245 | 1 | 0 | |a Place promotion |b the use of publicity and marketing to sell towns and regions |
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| 264 | 1 | |a Chichester [u.a.] |b Wiley |c 1995 | |
| 300 | |a X, 268 S. |b zahlr. Ill., graph. Darst., Kt. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
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| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-015142598 | |
Datensatz im Suchindex
| _version_ | 1819670465970438144 |
|---|---|
| adam_text | Contents
List of contributors vii
Preface ix
1 Introduction 1
Stephen V. Ward and John R. Gold
2 Locating the message: place promotion as image communication 19
John R. Gold
3 Marketing and place promotion 39
Gregory J. Ashworth and Henk Voogd
4 Time and place: key themes in place promotion in the USA, Canada and
Britain since 1870 53
Stephen V. Ward
5 Home at Last! : building societies, home ownership and the imagery of
English suburban promotion in the interwar years 75
John R. Gold and Margaret M. Gold
6 Selling the industrial town: identity, image and illusion 93
Michael Barke and Ken Harrop
7 City make overs: marketing the post industrial city 115
Briavel Holcomb
8 Selling the inner city: regeneration and place marketing in
London s Docklands L33
Sue Brownill
9 Art full places: public art to sell public spaces? 153
Brian Goodey
10 Transitory topographies: places, events, promotions and propaganda 181
Bob Jarvis
vi CONTENTS
11 Newspapers as promotional strategists for regional definition 195
Holly J. Myers Jones and Susan R. Brooker Gross
12 Marketing landscapes of the Four Corners States 213
Ervin H. Zube and Janet Galante
13 Promoting the Forest of Dean: art, ecology and the industrial
landscape 233
George Revill
14 Selling the countryside: representations of rural Britain 247
Pyrs Gruffudd
Index 265
|
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| building | Verbundindex |
| bvnumber | BV021927441 |
| ctrlnum | (OCoLC)174028410 (DE-599)BVBBV021927441 |
| dewey-full | 711.40941 307.1/4 |
| dewey-hundreds | 700 - The arts 300 - Social sciences |
| dewey-ones | 711 - Area planning (Civic art) 307 - Communities |
| dewey-raw | 711.40941 307.1/4 |
| dewey-search | 711.40941 307.1/4 |
| dewey-sort | 3711.40941 |
| dewey-tens | 710 - Area planning and landscape architecture 300 - Social sciences |
| discipline | Architektur Soziologie |
| edition | Reprint. |
| format | Book |
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| id | DE-604.BV021927441 |
| illustrated | Illustrated |
| indexdate | 2024-12-23T19:48:31Z |
| institution | BVB |
| isbn | 0471948349 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-015142598 |
| oclc_num | 174028410 |
| open_access_boolean | |
| owner | DE-706 DE-634 |
| owner_facet | DE-706 DE-634 |
| physical | X, 268 S. zahlr. Ill., graph. Darst., Kt. |
| publishDate | 1995 |
| publishDateSearch | 1995 |
| publishDateSort | 1995 |
| publisher | Wiley |
| record_format | marc |
| spellingShingle | Place promotion the use of publicity and marketing to sell towns and regions Regionalpolitik (DE-588)4049043-9 gnd Imagepflege (DE-588)4161289-9 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4049043-9 (DE-588)4161289-9 (DE-588)4037589-4 |
| title | Place promotion the use of publicity and marketing to sell towns and regions |
| title_auth | Place promotion the use of publicity and marketing to sell towns and regions |
| title_exact_search | Place promotion the use of publicity and marketing to sell towns and regions |
| title_full | Place promotion the use of publicity and marketing to sell towns and regions |
| title_fullStr | Place promotion the use of publicity and marketing to sell towns and regions |
| title_full_unstemmed | Place promotion the use of publicity and marketing to sell towns and regions |
| title_short | Place promotion |
| title_sort | place promotion the use of publicity and marketing to sell towns and regions |
| title_sub | the use of publicity and marketing to sell towns and regions |
| topic | Regionalpolitik (DE-588)4049043-9 gnd Imagepflege (DE-588)4161289-9 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Regionalpolitik Imagepflege Marketing |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015142598&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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