From submarines to suburbs selling a better America, 1939 - 1959
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| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Athens, Ohio
Ohio Univ. Press
2006
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| Online-Zugang: | Table of contents only Contributor biographical information Publisher description Inhaltsverzeichnis |
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| 245 | 1 | 0 | |a From submarines to suburbs |b selling a better America, 1939 - 1959 |c Cynthia Lee Henthorn |
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Datensatz im Suchindex
| _version_ | 1804135642111672320 |
|---|---|
| adam_text | CONTENTS LIST OF ILLUSTRATIONS IX ACKNOWLEDGMENTS XIII ABBREVIATIONS XV
INTRODUCTION: LEGACY OF THE POSTWAR COMMERCIAL FALLOUT I PART I
MOBILIZATION : THE ARSENAL OF DOMESTICITY 19 1 WEAPONS OF MASS DISORDER
IMPEDIMENTS TO MOBILIZATION 23 2 WEAPONS OF MASS PERSUASION MOBILIZATION
THROUGH SYMBOL MANAGEMENT 32 3 POSITIONING MACHINE AGE HEROES AND
WARTIME TYPES 50 PART 2 POSTWAR PLANNING: PROFITS FROM SYMBOLISM 77 4
GLIMPSES INTO A BETTER AMERICA 81 5 HOME FRONT WAR THE CAMPAIGN TO
SAVE THE AMERICAN WAY 114 6 HYGIENIC SOLUTIONS FOR THE HOUSE OF
TOMORROW 142 PART 3 POSTWAR PROGRESS: MYTH OR REALITY? 173 7 WARTIME
SKEPTICS AND THE WORLD OF TOMORROW 179 8 WHAT DID HAPPEN TO THE
DREAMWORLD? REALITIES OF THE POSTWAR COMMERCIAL FALLOUT 194 9 THE COLD
WAR S COMMERCIAL FALLOUT 218 AFTERWORD: THE BETTER AMERICA TODAY 241
NOTES 245 SOURCES ARCHIVAL COLLECTIONS 327 BIBLIOGRAPHY 327 INDEX 357
|
| adam_txt |
CONTENTS LIST OF ILLUSTRATIONS IX ACKNOWLEDGMENTS XIII ABBREVIATIONS XV
INTRODUCTION: LEGACY OF THE POSTWAR COMMERCIAL FALLOUT I PART I
MOBILIZATION : THE ARSENAL OF DOMESTICITY 19 1 WEAPONS OF MASS DISORDER
IMPEDIMENTS TO MOBILIZATION 23 2 WEAPONS OF MASS PERSUASION MOBILIZATION
THROUGH SYMBOL MANAGEMENT 32 3 POSITIONING MACHINE AGE HEROES AND
WARTIME TYPES 50 PART 2 POSTWAR PLANNING: PROFITS FROM SYMBOLISM 77 4
GLIMPSES INTO A "BETTER AMERICA" 81 5 HOME FRONT WAR THE CAMPAIGN TO
SAVE THE AMERICAN WAY 114 6 HYGIENIC SOLUTIONS FOR THE "HOUSE OF
TOMORROW" 142 PART 3 POSTWAR PROGRESS: MYTH OR REALITY? 173 7 WARTIME
SKEPTICS AND THE "WORLD OF TOMORROW" 179 8 WHAT DID HAPPEN TO THE
DREAMWORLD? REALITIES OF THE POSTWAR COMMERCIAL FALLOUT 194 9 THE COLD
WAR'S COMMERCIAL FALLOUT 218 AFTERWORD: THE "BETTER AMERICA" TODAY 241
NOTES 245 SOURCES ARCHIVAL COLLECTIONS 327 BIBLIOGRAPHY 327 INDEX 357 |
| any_adam_object | 1 |
| any_adam_object_boolean | 1 |
| author | Henthorn, Cynthia Lee 1963- |
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| author_facet | Henthorn, Cynthia Lee 1963- |
| author_role | aut |
| author_sort | Henthorn, Cynthia Lee 1963- |
| author_variant | c l h cl clh |
| building | Verbundindex |
| bvnumber | BV021773244 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.1 |
| callnumber-search | HF5415.1 |
| callnumber-sort | HF 45415.1 |
| callnumber-subject | HF - Commerce |
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| dewey-full | 381.0973/09044 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 381 - Commerce (Trade) |
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| dewey-search | 381.0973/09044 |
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| dewey-tens | 380 - Commerce, communications, transportation |
| discipline | Geschichte Wirtschaftswissenschaften |
| discipline_str_mv | Geschichte Wirtschaftswissenschaften |
| era | Geschichte 1900-2000 Geschichte 1939-1959 gnd |
| era_facet | Geschichte 1900-2000 Geschichte 1939-1959 |
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| index_date | 2024-07-02T15:39:12Z |
| indexdate | 2024-07-09T20:43:45Z |
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| spelling | Henthorn, Cynthia Lee 1963- Verfasser (DE-588)132536544 aut From submarines to suburbs selling a better America, 1939 - 1959 Cynthia Lee Henthorn Athens, Ohio Ohio Univ. Press 2006 XV, 368 S. Ill. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Geschichte 1900-2000 Geschichte 1939-1959 gnd rswk-swf Marketing gtt Reclamecampagnes gtt Geschichte Marketing United States History 20th century Advertising United States History 20th century Consumer behavior United States History 20th century Marketing (DE-588)4037589-4 gnd rswk-swf Kaufverhalten (DE-588)4073331-2 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Verenigde Staten gtt USA United States Social conditions 20th century USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Marketing (DE-588)4037589-4 s Geschichte 1939-1959 z DE-604 Werbung (DE-588)4065541-6 s Kaufverhalten (DE-588)4073331-2 s http://www.loc.gov/catdir/toc/ecip0613/2006013468.html Table of contents only http://www.loc.gov/catdir/enhancements/fy0666/2006013468-b.html Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0666/2006013468-d.html Publisher description SWB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014986148&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Henthorn, Cynthia Lee 1963- From submarines to suburbs selling a better America, 1939 - 1959 Marketing gtt Reclamecampagnes gtt Geschichte Marketing United States History 20th century Advertising United States History 20th century Consumer behavior United States History 20th century Marketing (DE-588)4037589-4 gnd Kaufverhalten (DE-588)4073331-2 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4073331-2 (DE-588)4065541-6 (DE-588)4078704-7 |
| title | From submarines to suburbs selling a better America, 1939 - 1959 |
| title_auth | From submarines to suburbs selling a better America, 1939 - 1959 |
| title_exact_search | From submarines to suburbs selling a better America, 1939 - 1959 |
| title_exact_search_txtP | From submarines to suburbs selling a better America, 1939 - 1959 |
| title_full | From submarines to suburbs selling a better America, 1939 - 1959 Cynthia Lee Henthorn |
| title_fullStr | From submarines to suburbs selling a better America, 1939 - 1959 Cynthia Lee Henthorn |
| title_full_unstemmed | From submarines to suburbs selling a better America, 1939 - 1959 Cynthia Lee Henthorn |
| title_short | From submarines to suburbs |
| title_sort | from submarines to suburbs selling a better america 1939 1959 |
| title_sub | selling a better America, 1939 - 1959 |
| topic | Marketing gtt Reclamecampagnes gtt Geschichte Marketing United States History 20th century Advertising United States History 20th century Consumer behavior United States History 20th century Marketing (DE-588)4037589-4 gnd Kaufverhalten (DE-588)4073331-2 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Marketing Reclamecampagnes Geschichte Marketing United States History 20th century Advertising United States History 20th century Consumer behavior United States History 20th century Kaufverhalten Werbung Verenigde Staten USA United States Social conditions 20th century |
| url | http://www.loc.gov/catdir/toc/ecip0613/2006013468.html http://www.loc.gov/catdir/enhancements/fy0666/2006013468-b.html http://www.loc.gov/catdir/enhancements/fy0666/2006013468-d.html http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014986148&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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