Principles and practice of marketing
This textbook on marketing includes information on branding, ethics and corporate social responsibility, relationship marketing, internet marketing, mobile, wireless and e-mail marketing, colour images and adverts to demonstrate marketing principles in practice.
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| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Maidenhead
McGraw-Hill
2007
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| Ausgabe: | 5th ed. |
| Schlagworte: | |
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| Zusammenfassung: | This textbook on marketing includes information on branding, ethics and corporate social responsibility, relationship marketing, internet marketing, mobile, wireless and e-mail marketing, colour images and adverts to demonstrate marketing principles in practice. |
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| Beschreibung: | XXXI, 1022 S. Ill., graph. Darst. 1 CD-ROM (12 cm) |
| ISBN: | 0077114159 9780077114152 |