Grundlagen des Marketing
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| Format: | Buch |
|---|---|
| Sprache: | German |
| Veröffentlicht: |
München
Pearson Studium
2006
|
| Ausgabe: | 3., überarb. Aufl., [Nachdr.] |
| Schriftenreihe: | Wi : Marketing
|
| Schlagworte: | |
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MARC
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Datensatz im Suchindex
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| format | Book |
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| genre | (DE-588)4123623-3 Lehrbuch gnd-content |
| genre_facet | Lehrbuch |
| id | DE-604.BV021580944 |
| illustrated | Illustrated |
| indexdate | 2024-12-23T19:19:47Z |
| institution | BVB |
| isbn | 3827370248 9783827370242 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-014796598 |
| oclc_num | 255132555 |
| open_access_boolean | |
| owner | DE-384 DE-355 DE-BY-UBR |
| owner_facet | DE-384 DE-355 DE-BY-UBR |
| physical | 1198 S. Ill., graph. Darst., Kt. |
| publishDate | 2006 |
| publishDateSearch | 2006 |
| publishDateSort | 2006 |
| publisher | Pearson Studium |
| record_format | marc |
| series2 | Wi : Marketing |
| spelling | Principles of marketing Grundlagen des Marketing Philip Kotler ... 3., überarb. Aufl., [Nachdr.] München Pearson Studium 2006 1198 S. Ill., graph. Darst., Kt. txt rdacontent n rdamedia nc rdacarrier Wi : Marketing Marketing - Lehrbuch Marketing (DE-588)4037589-4 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf (DE-588)4123623-3 Lehrbuch gnd-content Marketing (DE-588)4037589-4 s DE-604 Marketingmanagement (DE-588)4168907-0 s 1\p DE-604 Kotler, Philip 1931- Sonstige (DE-588)121409600 oth 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Grundlagen des Marketing Marketing - Lehrbuch Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4168907-0 (DE-588)4123623-3 |
| title | Grundlagen des Marketing |
| title_alt | Principles of marketing |
| title_auth | Grundlagen des Marketing |
| title_exact_search | Grundlagen des Marketing |
| title_full | Grundlagen des Marketing Philip Kotler ... |
| title_fullStr | Grundlagen des Marketing Philip Kotler ... |
| title_full_unstemmed | Grundlagen des Marketing Philip Kotler ... |
| title_short | Grundlagen des Marketing |
| title_sort | grundlagen des marketing |
| topic | Marketing - Lehrbuch Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| topic_facet | Marketing - Lehrbuch Marketing Marketingmanagement Lehrbuch |
| work_keys_str_mv | UT principlesofmarketing AT kotlerphilip grundlagendesmarketing |