E-commerce business, technology, society
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| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston [u.a.]
Addison Wesley
2004
|
| Ausgabe: | 2. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
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MARC
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| 100 | 1 | |a Laudon, Kenneth C. |d 1944- |e Verfasser |0 (DE-588)123875196 |4 aut | |
| 245 | 1 | 0 | |a E-commerce |b business, technology, society |c Kenneth C. Laudon ; Carol Guercio Traver |
| 250 | |a 2. ed. | ||
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| 650 | 4 | |a Commerce électronique | |
| 650 | 4 | |a Marketing sur Internet | |
| 650 | 4 | |a Technologie de l'information | |
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Datensatz im Suchindex
| _version_ | 1819651831512432640 |
|---|---|
| adam_text | Complete listing of Chapter Opening Cases, Insight Features,
E commerce in Action Cases, and Chapter Closing Cases
CHAPTER 1 THE REVOLUTION IS JUST BEGINNING 2
Opening Case: Amazon.com: Tuned Up and Profitable 3
Insight on Technology: Spider Webs, Bow Ties, and Scale Free Networks 22
Insight on Business: A Short History of Dot.com IPOs 32
Insight on Society: Keeping Your Clickstrearn Private Is Getting Harder 43
Case Study: Kazaa Is Rockin and Rappin , But for How Long? 47
CHAPTER 2 E COMMERCE BUSINESS MODELS AND CONCEPTS 58
Opening Case: Online Groceries: Up from the Embers 59
Insight on Technology: Google: In Search of Profits, Accepts Paid Listings 78
Insight on Business: C02E.Com: Global Pollution Market 84
Insight on Society: Is Privacy Possible in a Wireless World? 92
Case Study: Priceline.com—Can This Business Model Be Saved? 105
CHAPTER 3 THE INTERNET AND WORLD WIDE WEB: E COMMERCE
INFRASTRUCTURE 116
Opening Case: Web Services Propel Next Wave in E commerce 117
Insight on Business: Peer to Peer Computing Goes to Work 133
Insight on Society: Yahoo! France—Government Regulation of the Internet 146
Insight on Technology: ChatterBots Get a Job: Virtual Reps 177
Case Study: Akamai Technologies: Speeding Internet Performance with Math 183
CHAPTER 4 BUILDING AN E COMMERCE WEB SITE 194 30A7300
Opening Case: Right Sizing a Web Site? Use a Simulator 195 Ifllllilllllfllll
Insight on Business: The Small Entrepreneur s Edge 204 ffllllilllllflllffillffil
*30A?300*
Insight on Technology: Buying Something You Can t See 209 Insight on Society: Design Your Web Site for Accessibility 236
Case Study: REI: Multi channel Champ Rebuilds Web Site 238
CHAPTER 5 SECURITY AND ENCRYPTION 248
Opening Case: The Merchant Pays 249
Insight on Society: E Signatures—Bane or Boon to E commerce? 266
Insight on Technology: Advances in Quantum Cryptography May Lead to the
Unbreakable Key 280
Insight on Business: Tiger Teams—Hiring Hackers to Locate Threats 289
Case Study: VeriSign The Web s Security Blanket 294
CHAPTER 6 E COMMERCE PAYMENT SYSTEMS 304
Opening Case: PayPal: The Money s in the E mail 305
Insight on Society: The Right to Shop 319
Insight on Business: Rocketcash.com 329
Insight on Technology: Wireless Payments Follow Wi Fi and Cellular Growth 338
Case Study: CheckFree—On Top of Electronic Billing, for Now 345
CHAPTER 7 E COMMERCE MARKETING CONCEPTS 354
Opening Case: Netflix Develops a New Brand 355
Insight on Society: Should Web Bugs Be Regulated? 395
Insight on Technology: Enhancing the Intelligence of Collaborative Filtering
Systems 402
Insight on Business: Zoomerang 426
Case Study: Liquidation.com: B2B Marketing Basics on a Budget 429
CHAPTER 8 E COMMERCE MARKETING COMMUNICATIONS 440
Opening Case: ESPN Motion: TV Ads to the Internet 441
Insight on Society: Targeting Children 457
Insight on Business: The Very Rich Are Different from You and Me: Nieman Marcus,
Nordstrom, and Tiffany Co. 465
Insight on Technology: Web Site Metrics by WebSideStory 476
Case Study: Ad Bombs, Ambush Marketing, Customer Hijacking, and Other Invasive
Marketing Techniques Grow on the Web 483
: This list continues inside the back cover
|
| any_adam_object | 1 |
| author | Laudon, Kenneth C. 1944- Traver, Carol G. |
| author_GND | (DE-588)123875196 |
| author_facet | Laudon, Kenneth C. 1944- Traver, Carol G. |
| author_role | aut aut |
| author_sort | Laudon, Kenneth C. 1944- |
| author_variant | k c l kc kcl c g t cg cgt |
| building | Verbundindex |
| bvnumber | BV021499339 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5548 |
| callnumber-raw | HF5548.32 |
| callnumber-search | HF5548.32 |
| callnumber-sort | HF 45548.32 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 345 QP 650 |
| ctrlnum | (OCoLC)71890389 (DE-599)BVBBV021499339 |
| dewey-full | 658.8/72 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/72 |
| dewey-search | 658.8/72 |
| dewey-sort | 3658.8 272 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2. ed. |
| format | Book |
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| id | DE-604.BV021499339 |
| illustrated | Illustrated |
| indexdate | 2024-12-23T19:15:44Z |
| institution | BVB |
| isbn | 0321269373 032120056x |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-014716088 |
| oclc_num | 71890389 |
| open_access_boolean | |
| owner | DE-739 |
| owner_facet | DE-739 |
| physical | getr. Zählung Ill., graph. Darst. |
| publishDate | 2004 |
| publishDateSearch | 2004 |
| publishDateSort | 2004 |
| publisher | Addison Wesley |
| record_format | marc |
| spellingShingle | Laudon, Kenneth C. 1944- Traver, Carol G. E-commerce business, technology, society Commerce électronique Marketing sur Internet Technologie de l'information Telemarketing (DE-588)4215401-7 gnd Informationstechnik (DE-588)4026926-7 gnd Internet (DE-588)4308416-3 gnd Online-Marketing (DE-588)7706419-7 gnd Electronic Commerce (DE-588)4592128-3 gnd |
| subject_GND | (DE-588)4215401-7 (DE-588)4026926-7 (DE-588)4308416-3 (DE-588)7706419-7 (DE-588)4592128-3 |
| title | E-commerce business, technology, society |
| title_auth | E-commerce business, technology, society |
| title_exact_search | E-commerce business, technology, society |
| title_full | E-commerce business, technology, society Kenneth C. Laudon ; Carol Guercio Traver |
| title_fullStr | E-commerce business, technology, society Kenneth C. Laudon ; Carol Guercio Traver |
| title_full_unstemmed | E-commerce business, technology, society Kenneth C. Laudon ; Carol Guercio Traver |
| title_short | E-commerce |
| title_sort | e commerce business technology society |
| title_sub | business, technology, society |
| topic | Commerce électronique Marketing sur Internet Technologie de l'information Telemarketing (DE-588)4215401-7 gnd Informationstechnik (DE-588)4026926-7 gnd Internet (DE-588)4308416-3 gnd Online-Marketing (DE-588)7706419-7 gnd Electronic Commerce (DE-588)4592128-3 gnd |
| topic_facet | Commerce électronique Marketing sur Internet Technologie de l'information Telemarketing Informationstechnik Internet Online-Marketing Electronic Commerce |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014716088&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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