Marketing strategy a decision-focused approach
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| Vorheriger Titel: | Walker, Orville C. Marketing strategy |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston [u.a.]
McGraw-Hill Irwin
2006
|
| Ausgabe: | 5. ed., international ed. |
| Schriftenreihe: | McGraw-Hill/Irwin series in marketing
|
| Schlagworte: | |
| Tags: |
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MARC
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Datensatz im Suchindex
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| genre_facet | Lehrbuch |
| id | DE-604.BV021313839 |
| illustrated | Illustrated |
| index_date | 2024-07-02T13:56:48Z |
| indexdate | 2024-07-09T20:35:26Z |
| institution | BVB |
| isbn | 9780071116749 0071116745 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-014634348 |
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| physical | XX, 346 S. graph. Darst. |
| publishDate | 2006 |
| publishDateSearch | 2006 |
| publishDateSort | 2006 |
| publisher | McGraw-Hill Irwin |
| record_format | marc |
| series2 | McGraw-Hill/Irwin series in marketing |
| spelling | Marketing strategy a decision-focused approach Orville C. Walker ... 5. ed., international ed. Boston [u.a.] McGraw-Hill Irwin 2006 XX, 346 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier McGraw-Hill/Irwin series in marketing Marketing Management Marketingstrategie (DE-588)4120697-6 gnd rswk-swf (DE-588)4123623-3 Lehrbuch gnd-content Marketingstrategie (DE-588)4120697-6 s b DE-604 Walker, Orville C. Sonstige oth Früher u.d.T. Walker, Orville C. Marketing strategy (DE-604)BV023521391 |
| spellingShingle | Marketing strategy a decision-focused approach Marketing Management Marketingstrategie (DE-588)4120697-6 gnd |
| subject_GND | (DE-588)4120697-6 (DE-588)4123623-3 |
| title | Marketing strategy a decision-focused approach |
| title_auth | Marketing strategy a decision-focused approach |
| title_exact_search | Marketing strategy a decision-focused approach |
| title_exact_search_txtP | Marketing strategy a decision-focused approach |
| title_full | Marketing strategy a decision-focused approach Orville C. Walker ... |
| title_fullStr | Marketing strategy a decision-focused approach Orville C. Walker ... |
| title_full_unstemmed | Marketing strategy a decision-focused approach Orville C. Walker ... |
| title_old | Walker, Orville C. Marketing strategy |
| title_short | Marketing strategy |
| title_sort | marketing strategy a decision focused approach |
| title_sub | a decision-focused approach |
| topic | Marketing Management Marketingstrategie (DE-588)4120697-6 gnd |
| topic_facet | Marketing Management Marketingstrategie Lehrbuch |
| work_keys_str_mv | AT walkerorvillec marketingstrategyadecisionfocusedapproach |