Targeting international audiences current and future approaches to International Broadcasting Research
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| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Bochum
Paragon-Verl.
2005
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| Schriftenreihe: | CIBAR Proceedings
3 |
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| Online-Zugang: | Inhaltsverzeichnis |
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| 245 | 1 | 0 | |a Targeting international audiences |b current and future approaches to International Broadcasting Research |c ed. by Oliver Zöllner |
| 264 | 1 | |a Bochum |b Paragon-Verl. |c 2005 | |
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Datensatz im Suchindex
| _version_ | 1819635627090509824 |
|---|---|
| adam_text | Table of Contents
R. Eugene Parta:
Targeting International Audiences: Introduction 11
Graham Mytton:
CIBAR s 20th Annual Conference: Looking Back
and Looking Forward 15
Understanding Audiences
Alan Booth:
From Audit to Insight
Some Remarks on a New Paradigm in Applied Market Research 27
Hugh Hope Stone:
Great Programme, But Did They Learn Anything?
Evaluating the Learning Value of Educational Programming 31
R. Eugene Parta:
Surveying Travelers From the USSR
During the Cold War
Attempting to Understand an Inaccessible Audience 42
Sampling and Fieldwork Issues: Case Studies
Mark Eggerman:
Questions for Afghanistan?
The Impact of Cultural, Social and Educational Factors on Research 63
Matthew Warshaw:
Building Face to Face Research Capacity
Fieldwork in Iraq and Afghanistan 75
Hugh Barton:
Conducting an Audience Survey in Rural Locations
Setting Up Research in Mozambique 98
7
William Bell:
Measuring Audiences for Voice of America Television Programs
Results From a Survey in Kenya H2
Lewis Harper:
Radio Free Asia s Reality Check for Political Risk
Hard Hat Aspects of Audience Research 120
Roland Schurhoff:
Up the Creek Without a Paddle?
Is There a Way for Smaller International Stations to
Substantial Grounded Information About Audiences Opinions
and Wishes? 123
Valentina Zlobina:
Positioning a New International Radio Service
Target Group Research for Russian International Radio 131
Oliver Zdllner:
Generating Samples of Diasporic Minority Populations
A Chilean Example 13g
Impacts of Technology
Graham Mytton:
International Radio Continues to Depend on Shortwave
An Evaluation of Its Myths of Decline 153
Colin M Wilding:
Shortwave: Facing the Facts
Broadcasters Must Adapt to Audiences Changing Needs 165
Mark Rhodes:
Cell Phone Use and Technology in China
Perspectives for International Broadcasters 173
8
Online Research Issues
Kevin Cowan:
Engaging Audiences Through Research
The Pulse of Africa : AContinent Speaks 181
James S. Morrow:
Internet Performance Measurement
The Broadcasting Board of Governors Approach 188
Kenneth R. Donow:
Creating an Internet Effectiveness Index
What Are Appropriate Measurements for
Evaluating Transnational Web Sites? 193
The Authors 201
9
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| discipline | Allgemeines Wirtschaftswissenschaften |
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| genre | (DE-588)1071861417 Konferenzschrift 2004 London gnd-content |
| genre_facet | Konferenzschrift 2004 London |
| id | DE-604.BV020870262 |
| illustrated | Illustrated |
| indexdate | 2024-12-23T18:48:57Z |
| institution | BVB |
| isbn | 3932872126 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-014192017 |
| oclc_num | 69674085 |
| open_access_boolean | |
| owner | DE-12 DE-19 DE-BY-UBM DE-188 |
| owner_facet | DE-12 DE-19 DE-BY-UBM DE-188 |
| physical | 202 S. Ill., graph. Darst., Kt. |
| publishDate | 2005 |
| publishDateSearch | 2005 |
| publishDateSort | 2005 |
| publisher | Paragon-Verl. |
| record_format | marc |
| series | CIBAR Proceedings |
| series2 | CIBAR Proceedings |
| spellingShingle | Targeting international audiences current and future approaches to International Broadcasting Research CIBAR Proceedings Marketing - Recherche Médias Radiodiffusion internationale Massenmedien International broadcasting Congresses Marketing research Congresses Mass media Congresses Grenzüberschreitender Rundfunk (DE-588)4223832-8 gnd Hörfunk (DE-588)4025408-2 gnd Auslandsrundfunk (DE-588)4129006-9 gnd Medienforschung (DE-588)4074658-6 gnd |
| subject_GND | (DE-588)4223832-8 (DE-588)4025408-2 (DE-588)4129006-9 (DE-588)4074658-6 (DE-588)1071861417 |
| title | Targeting international audiences current and future approaches to International Broadcasting Research |
| title_auth | Targeting international audiences current and future approaches to International Broadcasting Research |
| title_exact_search | Targeting international audiences current and future approaches to International Broadcasting Research |
| title_full | Targeting international audiences current and future approaches to International Broadcasting Research ed. by Oliver Zöllner |
| title_fullStr | Targeting international audiences current and future approaches to International Broadcasting Research ed. by Oliver Zöllner |
| title_full_unstemmed | Targeting international audiences current and future approaches to International Broadcasting Research ed. by Oliver Zöllner |
| title_short | Targeting international audiences |
| title_sort | targeting international audiences current and future approaches to international broadcasting research |
| title_sub | current and future approaches to International Broadcasting Research |
| topic | Marketing - Recherche Médias Radiodiffusion internationale Massenmedien International broadcasting Congresses Marketing research Congresses Mass media Congresses Grenzüberschreitender Rundfunk (DE-588)4223832-8 gnd Hörfunk (DE-588)4025408-2 gnd Auslandsrundfunk (DE-588)4129006-9 gnd Medienforschung (DE-588)4074658-6 gnd |
| topic_facet | Marketing - Recherche Médias Radiodiffusion internationale Massenmedien International broadcasting Congresses Marketing research Congresses Mass media Congresses Grenzüberschreitender Rundfunk Hörfunk Auslandsrundfunk Medienforschung Konferenzschrift 2004 London |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014192017&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| volume_link | (DE-604)BV019285100 |
| work_keys_str_mv | AT zollneroliver targetinginternationalaudiencescurrentandfutureapproachestointernationalbroadcastingresearch |