How come you can't identify your key customers? the essential guide to key account selection

Gespeichert in:
Bibliographische Detailangaben
1. Verfasser: Cheverton, Peter (VerfasserIn)
Format: Buch
Sprache:English
Veröffentlicht: London [u.a.] Kogan Page 2005
Ausgabe:reissued
Schriftenreihe:The if you're so brilliant- series
Schlagworte:
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!

MARC

LEADER 00000nam a2200000 c 4500
001 BV019835788
003 DE-604
005 20060314
007 t|
008 050607s2005 xx ad|| |||| 00||| eng d
015 |a bA2Z4713  |2 dnb 
020 |a 0749437294  |9 0-7494-3729-4 
035 |a (OCoLC)298342917 
035 |a (DE-599)BVBBV019835788 
040 |a DE-604  |b ger  |e aacr 
041 0 |a eng 
049 |a DE-473  |a DE-1049 
082 0 |a 658.812  |2 21 
082 0 |a 658.804  |2 21 
084 |a QP 611  |0 (DE-625)141908:  |2 rvk 
100 1 |a Cheverton, Peter  |e Verfasser  |4 aut 
245 1 0 |a How come you can't identify your key customers?  |b the essential guide to key account selection  |c Peter Cheverton 
250 |a reissued 
264 1 |a London [u.a.]  |b Kogan Page  |c 2005 
300 |a VII, 146 S.  |b Ill., graph. Darst. 
336 |b txt  |2 rdacontent 
337 |b n  |2 rdamedia 
338 |b nc  |2 rdacarrier 
490 0 |a The if you're so brilliant- series 
650 4 |a Marketing  |x Key accounts 
650 0 7 |a Marketing  |0 (DE-588)4037589-4  |2 gnd  |9 rswk-swf 
650 0 7 |a Zielgruppe  |0 (DE-588)4117714-9  |2 gnd  |9 rswk-swf 
650 0 7 |a Kundengruppenmanagement  |0 (DE-588)4197319-7  |2 gnd  |9 rswk-swf 
689 0 0 |a Kundengruppenmanagement  |0 (DE-588)4197319-7  |D s 
689 0 |5 DE-604 
689 1 0 |a Zielgruppe  |0 (DE-588)4117714-9  |D s 
689 1 1 |a Marketing  |0 (DE-588)4037589-4  |D s 
689 1 |5 DE-604 
943 1 |a oai:aleph.bib-bvb.de:BVB01-013160781 

Datensatz im Suchindex

_version_ 1819256105638821888
any_adam_object
author Cheverton, Peter
author_facet Cheverton, Peter
author_role aut
author_sort Cheverton, Peter
author_variant p c pc
building Verbundindex
bvnumber BV019835788
classification_rvk QP 611
ctrlnum (OCoLC)298342917
(DE-599)BVBBV019835788
dewey-full 658.812
658.804
dewey-hundreds 600 - Technology (Applied sciences)
dewey-ones 658 - General management
dewey-raw 658.812
658.804
dewey-search 658.812
658.804
dewey-sort 3658.812
dewey-tens 650 - Management and auxiliary services
discipline Wirtschaftswissenschaften
edition reissued
format Book
fullrecord <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01434nam a2200433 c 4500</leader><controlfield tag="001">BV019835788</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20060314 </controlfield><controlfield tag="007">t|</controlfield><controlfield tag="008">050607s2005 xx ad|| |||| 00||| eng d</controlfield><datafield tag="015" ind1=" " ind2=" "><subfield code="a">bA2Z4713</subfield><subfield code="2">dnb</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0749437294</subfield><subfield code="9">0-7494-3729-4</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)298342917</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV019835788</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-473</subfield><subfield code="a">DE-1049</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.812</subfield><subfield code="2">21</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.804</subfield><subfield code="2">21</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 611</subfield><subfield code="0">(DE-625)141908:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Cheverton, Peter</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">How come you can't identify your key customers?</subfield><subfield code="b">the essential guide to key account selection</subfield><subfield code="c">Peter Cheverton</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">reissued</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">London [u.a.]</subfield><subfield code="b">Kogan Page</subfield><subfield code="c">2005</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">VII, 146 S.</subfield><subfield code="b">Ill., graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">The if you're so brilliant- series</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield><subfield code="x">Key accounts</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Zielgruppe</subfield><subfield code="0">(DE-588)4117714-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Kundengruppenmanagement</subfield><subfield code="0">(DE-588)4197319-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Kundengruppenmanagement</subfield><subfield code="0">(DE-588)4197319-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Zielgruppe</subfield><subfield code="0">(DE-588)4117714-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-013160781</subfield></datafield></record></collection>
id DE-604.BV019835788
illustrated Illustrated
indexdate 2024-12-23T18:17:02Z
institution BVB
isbn 0749437294
language English
oai_aleph_id oai:aleph.bib-bvb.de:BVB01-013160781
oclc_num 298342917
open_access_boolean
owner DE-473
DE-BY-UBG
DE-1049
owner_facet DE-473
DE-BY-UBG
DE-1049
physical VII, 146 S. Ill., graph. Darst.
publishDate 2005
publishDateSearch 2005
publishDateSort 2005
publisher Kogan Page
record_format marc
series2 The if you're so brilliant- series
spelling Cheverton, Peter Verfasser aut
How come you can't identify your key customers? the essential guide to key account selection Peter Cheverton
reissued
London [u.a.] Kogan Page 2005
VII, 146 S. Ill., graph. Darst.
txt rdacontent
n rdamedia
nc rdacarrier
The if you're so brilliant- series
Marketing Key accounts
Marketing (DE-588)4037589-4 gnd rswk-swf
Zielgruppe (DE-588)4117714-9 gnd rswk-swf
Kundengruppenmanagement (DE-588)4197319-7 gnd rswk-swf
Kundengruppenmanagement (DE-588)4197319-7 s
DE-604
Zielgruppe (DE-588)4117714-9 s
Marketing (DE-588)4037589-4 s
spellingShingle Cheverton, Peter
How come you can't identify your key customers? the essential guide to key account selection
Marketing Key accounts
Marketing (DE-588)4037589-4 gnd
Zielgruppe (DE-588)4117714-9 gnd
Kundengruppenmanagement (DE-588)4197319-7 gnd
subject_GND (DE-588)4037589-4
(DE-588)4117714-9
(DE-588)4197319-7
title How come you can't identify your key customers? the essential guide to key account selection
title_auth How come you can't identify your key customers? the essential guide to key account selection
title_exact_search How come you can't identify your key customers? the essential guide to key account selection
title_full How come you can't identify your key customers? the essential guide to key account selection Peter Cheverton
title_fullStr How come you can't identify your key customers? the essential guide to key account selection Peter Cheverton
title_full_unstemmed How come you can't identify your key customers? the essential guide to key account selection Peter Cheverton
title_short How come you can't identify your key customers?
title_sort how come you can t identify your key customers the essential guide to key account selection
title_sub the essential guide to key account selection
topic Marketing Key accounts
Marketing (DE-588)4037589-4 gnd
Zielgruppe (DE-588)4117714-9 gnd
Kundengruppenmanagement (DE-588)4197319-7 gnd
topic_facet Marketing Key accounts
Marketing
Zielgruppe
Kundengruppenmanagement
work_keys_str_mv AT chevertonpeter howcomeyoucantidentifyyourkeycustomerstheessentialguidetokeyaccountselection