Introduction to marketing theory and practice
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| 1. Verfasser: | |
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| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Oxford [u.a.]
Oxford Univ. Press
2004
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Datensatz im Suchindex
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| illustrated | Illustrated |
| indexdate | 2024-07-09T20:00:14Z |
| institution | BVB |
| isbn | 0199266271 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-012894981 |
| oclc_num | 249573703 |
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| physical | XXIV, 645 S. Ill., graph. Darst. |
| publishDate | 2004 |
| publishDateSearch | 2004 |
| publishDateSort | 2004 |
| publisher | Oxford Univ. Press |
| record_format | marc |
| spelling | Palmer, Adrian Verfasser aut Introduction to marketing theory and practice Adrian Palmer Oxford [u.a.] Oxford Univ. Press 2004 XXIV, 645 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing / Marketingpolitik Marketing Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4151278-9 Einführung gnd-content Marketing (DE-588)4037589-4 s DE-604 |
| spellingShingle | Palmer, Adrian Introduction to marketing theory and practice Marketing / Marketingpolitik Marketing Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4151278-9 |
| title | Introduction to marketing theory and practice |
| title_auth | Introduction to marketing theory and practice |
| title_exact_search | Introduction to marketing theory and practice |
| title_full | Introduction to marketing theory and practice Adrian Palmer |
| title_fullStr | Introduction to marketing theory and practice Adrian Palmer |
| title_full_unstemmed | Introduction to marketing theory and practice Adrian Palmer |
| title_short | Introduction to marketing |
| title_sort | introduction to marketing theory and practice |
| title_sub | theory and practice |
| topic | Marketing / Marketingpolitik Marketing Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing / Marketingpolitik Marketing Einführung |
| work_keys_str_mv | AT palmeradrian introductiontomarketingtheoryandpractice |