Creating value successful business strategies
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| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Oxford [u.a.]
Butterworth-Heinemann
2001
|
| Ausgabe: | 2. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
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| 100 | 1 | |a Mathur, Shiv S. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Creating value |b successful business strategies |c Shiv S. Mathur and Alfred Kenyon |
| 250 | |a 2. ed. | ||
| 264 | 1 | |a Oxford [u.a.] |b Butterworth-Heinemann |c 2001 | |
| 300 | |a X, 383 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Literaturverz. S. 367 - 372 | ||
| 650 | 7 | |a Concurrentie |2 gtt | |
| 650 | 7 | |a Strategische planning |2 gtt | |
| 650 | 4 | |a Business planning | |
| 650 | 4 | |a Strategic planning | |
| 650 | 4 | |a Success in business | |
| 700 | 1 | |a Kenyon, Alfred |e Verfasser |4 aut | |
| 856 | 4 | 2 | |m HBZ Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012843615&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-012843615 | |
Datensatz im Suchindex
| _version_ | 1819689157870485504 |
|---|---|
| adam_text | Contents
Preface to the first edition vii
Preface to the second edition ix
Outline: The framework in a nutshell 1
1 Purpose, scope and basics 4
Part One Fundamentals: The Framework and its Main
Building Blocks 21
2 Objectives: what is business strategy for? 23
3 Competitive and corporate strategy why centred on offerings? 39
Appendix 3.1 Identifying a single offering 53
Appendix 3.2 Financial strategies outside the framework 57
Part Two Understanding Competitive Positioning and Strategy 65
4 Differentiation creates private, not public markets 67
Appendix 4.1 Segments and segmentation 85
5 Differentiation and its dimensions: classification of competitive
strategies 90
6 Competitive positioning: differentiation and price 110
Appendix 6.1 Measuring the overall price sensitivity of an offering 123
7 Competitive positioning in imperfect markets with dominant sellers 126
Contents
Part Three Competitive Strategies for Profit 139
8 Competitive strategy: what makes it profitable? 141
Appendix 8.1 Profitability analysis and the five forces framework 155
Appendix 8.2 Cost leadership and price leadership 156
9 Competitive strategy: dynamics of positioning 159
Part Four Resources and Business Strategy 169
10 The theory of winning resources (the resource based view) 171
11 Winning resources for the manager 196
12 The scissors process for choosing a competitive strategy 218
Part Five Corporate Strategy for Clusters of Offerings 229
13 Corporate strategy s task is to build financial value 231
Appendix 13.1 Do financial markets breed short termism? 239
14 False and valid tests of corporate strategy 249
15 The corporate raider or catalyst 267
16 Valuable clusters of offerings: relatedness 278
Appendix 16.1 The three styles of Goold and Campbell 294
Appendix 16.2 The principle of relatedness 295
17 How do managers develop successful corporate strategies? 300
Part Six Other Implications of the Framework 309
18 Where in the world to sell and operate 311
19 Operating and organizational implications of this framework 328
Endpiece: Business strategy for a new century 349
Glossary 355
References 365
Index 373
vi
|
| any_adam_object | 1 |
| author | Mathur, Shiv S. Kenyon, Alfred |
| author_facet | Mathur, Shiv S. Kenyon, Alfred |
| author_role | aut aut |
| author_sort | Mathur, Shiv S. |
| author_variant | s s m ss ssm a k ak |
| building | Verbundindex |
| bvnumber | BV019380539 |
| callnumber-first | H - Social Science |
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| callnumber-raw | HD30.28 |
| callnumber-search | HD30.28 |
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| callnumber-subject | HD - Industries, Land Use, Labor |
| classification_rvk | QR 200 |
| ctrlnum | (OCoLC)47119294 (DE-599)BVBBV019380539 |
| dewey-full | 658.4012 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.4012 |
| dewey-search | 658.4012 |
| dewey-sort | 3658.4012 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2. ed. |
| format | Book |
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| id | DE-604.BV019380539 |
| illustrated | Illustrated |
| indexdate | 2024-12-23T17:45:20Z |
| institution | BVB |
| isbn | 0750653639 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-012843615 |
| oclc_num | 47119294 |
| open_access_boolean | |
| owner | DE-1102 |
| owner_facet | DE-1102 |
| physical | X, 383 S. Ill., graph. Darst. |
| publishDate | 2001 |
| publishDateSearch | 2001 |
| publishDateSort | 2001 |
| publisher | Butterworth-Heinemann |
| record_format | marc |
| spellingShingle | Mathur, Shiv S. Kenyon, Alfred Creating value successful business strategies Concurrentie gtt Strategische planning gtt Business planning Strategic planning Success in business |
| title | Creating value successful business strategies |
| title_auth | Creating value successful business strategies |
| title_exact_search | Creating value successful business strategies |
| title_full | Creating value successful business strategies Shiv S. Mathur and Alfred Kenyon |
| title_fullStr | Creating value successful business strategies Shiv S. Mathur and Alfred Kenyon |
| title_full_unstemmed | Creating value successful business strategies Shiv S. Mathur and Alfred Kenyon |
| title_short | Creating value |
| title_sort | creating value successful business strategies |
| title_sub | successful business strategies |
| topic | Concurrentie gtt Strategische planning gtt Business planning Strategic planning Success in business |
| topic_facet | Concurrentie Strategische planning Business planning Strategic planning Success in business |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012843615&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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