Positioning the battle for your mind ; [how to be seen and heard in the overcrowded marketplace ; the marketing classic ; with a new foreword]
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| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English German |
| Veröffentlicht: |
New York u.a.
McGraw-Hill
2001
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| Schlagworte: | |
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| 020 | |a 9780071373586 |9 978-0-07-137358-6 | ||
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| 245 | 1 | 0 | |a Positioning |b the battle for your mind ; [how to be seen and heard in the overcrowded marketplace ; the marketing classic ; with a new foreword] |c Al Ries ; Jack Trout |
| 264 | 1 | |a New York u.a. |b McGraw-Hill |c 2001 | |
| 300 | |a X, 213 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
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Datensatz im Suchindex
| _version_ | 1819253975824728064 |
|---|---|
| any_adam_object | |
| author | Ries, Al Trout, Jack 1935-2017 |
| author_GND | (DE-588)110757157 |
| author_facet | Ries, Al Trout, Jack 1935-2017 |
| author_role | aut aut |
| author_sort | Ries, Al |
| author_variant | a r ar j t jt |
| building | Verbundindex |
| bvnumber | BV019364165 |
| classification_rvk | QP 630 QP 631 |
| ctrlnum | (OCoLC)491421584 (DE-599)BVBBV019364165 |
| dewey-full | 659 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659 |
| dewey-search | 659 |
| dewey-sort | 3659 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV019364165 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-23T17:43:04Z |
| institution | BVB |
| isbn | 0071373586 9780071373586 |
| language | English German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-012827834 |
| oclc_num | 491421584 |
| open_access_boolean | |
| owner | DE-1047 DE-M347 DE-Aug4 DE-573 DE-1049 |
| owner_facet | DE-1047 DE-M347 DE-Aug4 DE-573 DE-1049 |
| physical | X, 213 S. |
| publishDate | 2001 |
| publishDateSearch | 2001 |
| publishDateSort | 2001 |
| publisher | McGraw-Hill |
| record_format | marc |
| spelling | Ries, Al Verfasser aut Positioning Positioning the battle for your mind ; [how to be seen and heard in the overcrowded marketplace ; the marketing classic ; with a new foreword] Al Ries ; Jack Trout New York u.a. McGraw-Hill 2001 X, 213 S. txt rdacontent n rdamedia nc rdacarrier Später u.d.T.: Trout, Jack: The new positioning Positionnement (publicité) ram Positioning (Advertising) Produktmarketing (DE-588)4134049-8 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Produktpositionierung (DE-588)4224734-2 gnd rswk-swf Marktsättigung (DE-588)4123715-8 gnd rswk-swf Positionierung Marketing (DE-588)4503311-0 gnd rswk-swf Produkt (DE-588)4139399-5 gnd rswk-swf Produktpositionierung (DE-588)4224734-2 s DE-604 Marktsättigung (DE-588)4123715-8 s Positionierung Marketing (DE-588)4503311-0 s 1\p DE-604 Produktmarketing (DE-588)4134049-8 s Werbung (DE-588)4065541-6 s 2\p DE-604 Produkt (DE-588)4139399-5 s 3\p DE-604 Trout, Jack 1935-2017 Verfasser (DE-588)110757157 aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Ries, Al Trout, Jack 1935-2017 Positioning the battle for your mind ; [how to be seen and heard in the overcrowded marketplace ; the marketing classic ; with a new foreword] Positionnement (publicité) ram Positioning (Advertising) Produktmarketing (DE-588)4134049-8 gnd Werbung (DE-588)4065541-6 gnd Produktpositionierung (DE-588)4224734-2 gnd Marktsättigung (DE-588)4123715-8 gnd Positionierung Marketing (DE-588)4503311-0 gnd Produkt (DE-588)4139399-5 gnd |
| subject_GND | (DE-588)4134049-8 (DE-588)4065541-6 (DE-588)4224734-2 (DE-588)4123715-8 (DE-588)4503311-0 (DE-588)4139399-5 |
| title | Positioning the battle for your mind ; [how to be seen and heard in the overcrowded marketplace ; the marketing classic ; with a new foreword] |
| title_alt | Positioning |
| title_auth | Positioning the battle for your mind ; [how to be seen and heard in the overcrowded marketplace ; the marketing classic ; with a new foreword] |
| title_exact_search | Positioning the battle for your mind ; [how to be seen and heard in the overcrowded marketplace ; the marketing classic ; with a new foreword] |
| title_full | Positioning the battle for your mind ; [how to be seen and heard in the overcrowded marketplace ; the marketing classic ; with a new foreword] Al Ries ; Jack Trout |
| title_fullStr | Positioning the battle for your mind ; [how to be seen and heard in the overcrowded marketplace ; the marketing classic ; with a new foreword] Al Ries ; Jack Trout |
| title_full_unstemmed | Positioning the battle for your mind ; [how to be seen and heard in the overcrowded marketplace ; the marketing classic ; with a new foreword] Al Ries ; Jack Trout |
| title_short | Positioning |
| title_sort | positioning the battle for your mind how to be seen and heard in the overcrowded marketplace the marketing classic with a new foreword |
| title_sub | the battle for your mind ; [how to be seen and heard in the overcrowded marketplace ; the marketing classic ; with a new foreword] |
| topic | Positionnement (publicité) ram Positioning (Advertising) Produktmarketing (DE-588)4134049-8 gnd Werbung (DE-588)4065541-6 gnd Produktpositionierung (DE-588)4224734-2 gnd Marktsättigung (DE-588)4123715-8 gnd Positionierung Marketing (DE-588)4503311-0 gnd Produkt (DE-588)4139399-5 gnd |
| topic_facet | Positionnement (publicité) Positioning (Advertising) Produktmarketing Werbung Produktpositionierung Marktsättigung Positionierung Marketing Produkt |
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