Handlexikon Werbung & Marketing

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Bibliographische Detailangaben
1. Verfasser: Neske, Fritz 1937- (VerfasserIn)
Format: Buch
Sprache:Undetermined
Veröffentlicht: 1971
Schlagworte:
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MARC

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Datensatz im Suchindex

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spelling Neske, Fritz 1937- Verfasser (DE-588)1057557315 aut
Handlexikon Werbung & Marketing Unter Mitarb. v. Gerd F. Heuer (Zeichn. I. Novotny) 2., bearb. Aufl.
1971
txt rdacontent
n rdamedia
nc rdacarrier
München: Hornung Verl. (1971). 289 S.m.Taf., 1 Taf.
Werbung (DE-588)4065541-6 gnd rswk-swf
Marketing (DE-588)4037589-4 gnd rswk-swf
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Marketing (DE-588)4037589-4 s
DE-604
Werbung (DE-588)4065541-6 s
2\p DE-604
Heuer, Gerd Wilhelm Fritz Sonstige oth
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2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle Neske, Fritz 1937-
Handlexikon Werbung & Marketing
München: Hornung Verl. (1971). 289 S.m.Taf., 1 Taf.
Werbung (DE-588)4065541-6 gnd
Marketing (DE-588)4037589-4 gnd
subject_GND (DE-588)4065541-6
(DE-588)4037589-4
(DE-588)4066724-8
title Handlexikon Werbung & Marketing
title_auth Handlexikon Werbung & Marketing
title_exact_search Handlexikon Werbung & Marketing
title_full Handlexikon Werbung & Marketing Unter Mitarb. v. Gerd F. Heuer (Zeichn. I. Novotny) 2., bearb. Aufl.
title_fullStr Handlexikon Werbung & Marketing Unter Mitarb. v. Gerd F. Heuer (Zeichn. I. Novotny) 2., bearb. Aufl.
title_full_unstemmed Handlexikon Werbung & Marketing Unter Mitarb. v. Gerd F. Heuer (Zeichn. I. Novotny) 2., bearb. Aufl.
title_short Handlexikon Werbung & Marketing
title_sort handlexikon werbung marketing
topic Werbung (DE-588)4065541-6 gnd
Marketing (DE-588)4037589-4 gnd
topic_facet Werbung
Marketing
Wörterbuch
work_keys_str_mv AT neskefritz handlexikonwerbungmarketing
AT heuergerdwilhelmfritz handlexikonwerbungmarketing