Handbook of research in international marketing [this book grew out the State of the Art of Research in International Marketing Conference held at the University of Connecticut in October 2001]
Gespeichert in:
| Format: | Tagungsbericht Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Cheltenham, UK [u.a.]
Elgar
2003
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Tags: |
Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
|
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV017136494 | ||
| 003 | DE-604 | ||
| 005 | 20191209 | ||
| 007 | t| | ||
| 008 | 030513s2003 xxk |||| 10||| eng d | ||
| 010 | |a 2003049105 | ||
| 020 | |a 1845426363 |9 1-84542-636-3 | ||
| 020 | |a 1840649461 |9 1-84064-946-1 | ||
| 035 | |a (OCoLC)52178822 | ||
| 035 | |a (DE-599)BVBBV017136494 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 044 | |a xxk |c GB | ||
| 049 | |a DE-703 |a DE-860 |a DE-355 |a DE-N2 |a DE-12 |a DE-1049 |a DE-521 |a DE-11 |a DE-188 | ||
| 050 | 0 | |a HF1416.S698 2001 | |
| 082 | 0 | |a 658.8/48/072 21 | |
| 082 | 0 | |a 658.84 |2 22 | |
| 082 | 0 | |a 658.848072 | |
| 084 | |a QP 680 |0 (DE-625)141923: |2 rvk | ||
| 245 | 1 | 0 | |a Handbook of research in international marketing |b [this book grew out the State of the Art of Research in International Marketing Conference held at the University of Connecticut in October 2001] |c ed. by Subhash C. Jain |
| 264 | 1 | |a Cheltenham, UK [u.a.] |b Elgar |c 2003 | |
| 300 | |a XV, 500 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a "This book grew out the State of the Art of Research in International Marketing Conference held at the University of Connecticut in October 2001"--Pref. -- Includes index. | ||
| 650 | 4 | |a Commerce extérieur - Promotion - Recherche - Congrès | |
| 650 | 4 | |a Commerce extérieur - Promotion - Recherche - États-Unis - Congrès | |
| 650 | 7 | |a Commerce électronique |2 rasuqam | |
| 650 | 7 | |a Internationale marketing |2 gtt | |
| 650 | 4 | |a Marketing international - Recherche - Congrès | |
| 650 | 4 | |a Marketing international - Recherche - États-Unis - Congrès | |
| 650 | 7 | |a Marketing international |2 rasuqam | |
| 650 | 7 | |a Onderzoek |2 gtt | |
| 650 | 7 | |a Recherche en marketing |2 rasuqam | |
| 650 | 7 | |a Stratégie de marketing |2 rasuqam | |
| 650 | 4 | |a Export marketing |x Research |v Congresses | |
| 650 | 4 | |a Foreign trade promotion |x Research |v Congresses | |
| 650 | 4 | |a Export marketing |x Research |z United States |v Congresses | |
| 650 | 4 | |a Foreign trade promotion |x Research |z United States |v Congresses | |
| 650 | 4 | |a Export marketing -- Research -- Congresses | |
| 650 | 4 | |a Foreign trade promotion -- Research -- Congresses | |
| 650 | 4 | |a Export marketing -- Research -- United States -- Congresses | |
| 650 | 4 | |a Foreign trade promotion -- Research -- United States -- Congresses | |
| 650 | 0 | 7 | |a Marke |0 (DE-588)4074577-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketingforschung |0 (DE-588)4200055-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Einzelhandelsbetrieb |0 (DE-588)4013974-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Internationales Marketing |0 (DE-588)4125431-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Markenpolitik |0 (DE-588)4144679-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Interkulturelles Management |0 (DE-588)4343519-1 |2 gnd |9 rswk-swf |
| 651 | 4 | |a USA | |
| 651 | 4 | |a USA | |
| 655 | 7 | |0 (DE-588)1071861417 |a Konferenzschrift |y 2001 |z Storrs Conn. |2 gnd-content | |
| 689 | 0 | 0 | |a Internationales Marketing |0 (DE-588)4125431-4 |D s |
| 689 | 0 | 1 | |a Marketingforschung |0 (DE-588)4200055-5 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Internationales Marketing |0 (DE-588)4125431-4 |D s |
| 689 | 1 | 1 | |a Interkulturelles Management |0 (DE-588)4343519-1 |D s |
| 689 | 1 | |8 1\p |5 DE-604 | |
| 689 | 2 | 0 | |a Einzelhandelsbetrieb |0 (DE-588)4013974-8 |D s |
| 689 | 2 | 1 | |a Marke |0 (DE-588)4074577-6 |D s |
| 689 | 2 | 2 | |a Markenpolitik |0 (DE-588)4144679-3 |D s |
| 689 | 2 | |5 DE-604 | |
| 700 | 1 | |a Jain, Subhash C. |d 1942- |e Sonstige |0 (DE-588)123378818 |4 oth | |
| 711 | 2 | |a State of the Art of Research in International Marketing Conference |d 2001 |c Storrs, Conn. |j Sonstige |0 (DE-588)10123028-X |4 oth | |
| 856 | 4 | 2 | |m HBZ Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010331153&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-010331153 | |
Datensatz im Suchindex
| DE-BY-UBR_call_number | 406/QP 680 J25 |
|---|---|
| DE-BY-UBR_katkey | 3521567 |
| DE-BY-UBR_media_number | TEMP11872563 |
| _version_ | 1822683217085333504 |
| adam_text | Contents
List of contributors viii
Foreword xii
Preface xiv
PART I INTRODUCTION
1. State of the art review of research in international marketing
management 3
Masaaki Kotabe
2. Market orientation, learning orientation, and innovativeness
in the global marketplace: moderating roles of organizational
memory and market turbulence 42
G. Tomas M. Hull and Destan Kandemir
3. The dynamics of international market withdrawal 57
Pieter Pauwels and Paul Matthyssens
4. Regionalization of multinationals: implications for research
in international marketing 81
M. Krishna Erramilli
PART II ENTRY STRATEGY
5. Managerial preferences for strategic alliance attributes:
some global contrasts 99
David B. Montgomery and Allen M. Weiss
6. The political economy explanation of international market
entry mode choice: an exploratory study 134
Shaoming Zou, Charles R. Taylor and S. Tamer Cavusgil
7. Foreign market entry modes: a sequentially embedded
decision approach 148
F. Esra Genctiirk
PART III CROSS CULTURAL RESEARCH ISSUES
8. Measurement problems in cross national consumer research:
the state of the art and future research directions 175
Attila Yaprak
v
vi Contents
9. Experimental economic approaches to international
marketing research 190
Nancy R. Buchan
10. Culture theory in international marketing: an ontological
and epistemological examination 209
Cheryl C. Nakata
11. Language and culture: linguistic effects on consumer
behavior in international marketing research 228
Shi Zhang, Bernd H. Schmitt and Hillary Haley
PART IV MARKETING STRATEGY
12. International product strategies: an integrative framework 245
Preet S. Aulakh
13. Dynamics of international brand architecture: overview and
directions for future research 261
Susan P. Douglas and C. Samuel Craig
14. Global brands: does familiarity breed contempt? 279
Johny K. Johansson and Ilkka A. Ronkainen
15. International advertising research: standardization/adaptation
and the future 294
John K. Ryans, Jr and David A. Griffith
PART V GLOBAL ELECTRONIC COMMERCE
16. Competitive strategy in a global electronic marketplace:
extant strategy perspectives revisited 313
P. Rajan Varadarajan and Manjit S. Yadav
17. Roles and consequences of electronic commerce in global
marketing 336
Saeed Sarnie e
18. Privacy protection and global marketing: balancing
consumer and corporate interests 358
Ravi Sara thy
PART VI SPECIAL TOPICS
19. Global diffusion models: back to the future 379
V. Kumar
20. Country equity and product country images: state of the art
in research and implications 402
Nicolas Papadopoulos and Louise A. Heslop
Contents vii
21. Introduction to a global scorecard: industry practice and
international implications 434
Camille P. Schuster
22. The development and use of a global marketing and sales
scorecard 446
Robert L. Engle
23. Country of origin effect: synthesis and future direction 458
Narasimhan Srinivasan and Subhash C. Jain
Index All
|
| any_adam_object | 1 |
| author_GND | (DE-588)123378818 |
| building | Verbundindex |
| bvnumber | BV017136494 |
| callnumber-first | H - Social Science |
| callnumber-label | HF1416 |
| callnumber-raw | HF1416.S698 2001 |
| callnumber-search | HF1416.S698 2001 |
| callnumber-sort | HF 41416 S698 42001 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 680 |
| ctrlnum | (OCoLC)52178822 (DE-599)BVBBV017136494 |
| dewey-full | 658.8/48/07221 658.84 658.848072 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/48/072 21 658.84 658.848072 |
| dewey-search | 658.8/48/072 21 658.84 658.848072 |
| dewey-sort | 3658.8 248 272 221 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Conference Proceeding Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>03999nam a2200841 c 4500</leader><controlfield tag="001">BV017136494</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20191209 </controlfield><controlfield tag="007">t|</controlfield><controlfield tag="008">030513s2003 xxk |||| 10||| eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="a">2003049105</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1845426363</subfield><subfield code="9">1-84542-636-3</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1840649461</subfield><subfield code="9">1-84064-946-1</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)52178822</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV017136494</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxk</subfield><subfield code="c">GB</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-703</subfield><subfield code="a">DE-860</subfield><subfield code="a">DE-355</subfield><subfield code="a">DE-N2</subfield><subfield code="a">DE-12</subfield><subfield code="a">DE-1049</subfield><subfield code="a">DE-521</subfield><subfield code="a">DE-11</subfield><subfield code="a">DE-188</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF1416.S698 2001</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/48/072 21</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.84</subfield><subfield code="2">22</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.848072</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 680</subfield><subfield code="0">(DE-625)141923:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Handbook of research in international marketing</subfield><subfield code="b">[this book grew out the State of the Art of Research in International Marketing Conference held at the University of Connecticut in October 2001]</subfield><subfield code="c">ed. by Subhash C. Jain</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Cheltenham, UK [u.a.]</subfield><subfield code="b">Elgar</subfield><subfield code="c">2003</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XV, 500 S.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">"This book grew out the State of the Art of Research in International Marketing Conference held at the University of Connecticut in October 2001"--Pref. -- Includes index.</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Commerce extérieur - Promotion - Recherche - Congrès</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Commerce extérieur - Promotion - Recherche - États-Unis - Congrès</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Commerce électronique</subfield><subfield code="2">rasuqam</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Internationale marketing</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing international - Recherche - Congrès</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing international - Recherche - États-Unis - Congrès</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marketing international</subfield><subfield code="2">rasuqam</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Onderzoek</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Recherche en marketing</subfield><subfield code="2">rasuqam</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Stratégie de marketing</subfield><subfield code="2">rasuqam</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Export marketing</subfield><subfield code="x">Research</subfield><subfield code="v">Congresses</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Foreign trade promotion</subfield><subfield code="x">Research</subfield><subfield code="v">Congresses</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Export marketing</subfield><subfield code="x">Research</subfield><subfield code="z">United States</subfield><subfield code="v">Congresses</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Foreign trade promotion</subfield><subfield code="x">Research</subfield><subfield code="z">United States</subfield><subfield code="v">Congresses</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Export marketing -- Research -- Congresses</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Foreign trade promotion -- Research -- Congresses</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Export marketing -- Research -- United States -- Congresses</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Foreign trade promotion -- Research -- United States -- Congresses</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marke</subfield><subfield code="0">(DE-588)4074577-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingforschung</subfield><subfield code="0">(DE-588)4200055-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Einzelhandelsbetrieb</subfield><subfield code="0">(DE-588)4013974-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Internationales Marketing</subfield><subfield code="0">(DE-588)4125431-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Markenpolitik</subfield><subfield code="0">(DE-588)4144679-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Interkulturelles Management</subfield><subfield code="0">(DE-588)4343519-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="651" ind1=" " ind2="4"><subfield code="a">USA</subfield></datafield><datafield tag="651" ind1=" " ind2="4"><subfield code="a">USA</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)1071861417</subfield><subfield code="a">Konferenzschrift</subfield><subfield code="y">2001</subfield><subfield code="z">Storrs Conn.</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Internationales Marketing</subfield><subfield code="0">(DE-588)4125431-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Marketingforschung</subfield><subfield code="0">(DE-588)4200055-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Internationales Marketing</subfield><subfield code="0">(DE-588)4125431-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Interkulturelles Management</subfield><subfield code="0">(DE-588)4343519-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="2" ind2="0"><subfield code="a">Einzelhandelsbetrieb</subfield><subfield code="0">(DE-588)4013974-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2="1"><subfield code="a">Marke</subfield><subfield code="0">(DE-588)4074577-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2="2"><subfield code="a">Markenpolitik</subfield><subfield code="0">(DE-588)4144679-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Jain, Subhash C.</subfield><subfield code="d">1942-</subfield><subfield code="e">Sonstige</subfield><subfield code="0">(DE-588)123378818</subfield><subfield code="4">oth</subfield></datafield><datafield tag="711" ind1="2" ind2=" "><subfield code="a">State of the Art of Research in International Marketing Conference</subfield><subfield code="d">2001</subfield><subfield code="c">Storrs, Conn.</subfield><subfield code="j">Sonstige</subfield><subfield code="0">(DE-588)10123028-X</subfield><subfield code="4">oth</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">HBZ Datenaustausch</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010331153&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-010331153</subfield></datafield></record></collection> |
| genre | (DE-588)1071861417 Konferenzschrift 2001 Storrs Conn. gnd-content |
| genre_facet | Konferenzschrift 2001 Storrs Conn. |
| geographic | USA |
| geographic_facet | USA |
| id | DE-604.BV017136494 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-23T16:17:17Z |
| institution | BVB |
| institution_GND | (DE-588)10123028-X |
| isbn | 1845426363 1840649461 |
| language | English |
| lccn | 2003049105 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-010331153 |
| oclc_num | 52178822 |
| open_access_boolean | |
| owner | DE-703 DE-860 DE-355 DE-BY-UBR DE-N2 DE-12 DE-1049 DE-521 DE-11 DE-188 |
| owner_facet | DE-703 DE-860 DE-355 DE-BY-UBR DE-N2 DE-12 DE-1049 DE-521 DE-11 DE-188 |
| physical | XV, 500 S. |
| publishDate | 2003 |
| publishDateSearch | 2003 |
| publishDateSort | 2003 |
| publisher | Elgar |
| record_format | marc |
| spellingShingle | Handbook of research in international marketing [this book grew out the State of the Art of Research in International Marketing Conference held at the University of Connecticut in October 2001] Commerce extérieur - Promotion - Recherche - Congrès Commerce extérieur - Promotion - Recherche - États-Unis - Congrès Commerce électronique rasuqam Internationale marketing gtt Marketing international - Recherche - Congrès Marketing international - Recherche - États-Unis - Congrès Marketing international rasuqam Onderzoek gtt Recherche en marketing rasuqam Stratégie de marketing rasuqam Export marketing Research Congresses Foreign trade promotion Research Congresses Export marketing Research United States Congresses Foreign trade promotion Research United States Congresses Export marketing -- Research -- Congresses Foreign trade promotion -- Research -- Congresses Export marketing -- Research -- United States -- Congresses Foreign trade promotion -- Research -- United States -- Congresses Marke (DE-588)4074577-6 gnd Marketingforschung (DE-588)4200055-5 gnd Einzelhandelsbetrieb (DE-588)4013974-8 gnd Internationales Marketing (DE-588)4125431-4 gnd Markenpolitik (DE-588)4144679-3 gnd Interkulturelles Management (DE-588)4343519-1 gnd |
| subject_GND | (DE-588)4074577-6 (DE-588)4200055-5 (DE-588)4013974-8 (DE-588)4125431-4 (DE-588)4144679-3 (DE-588)4343519-1 (DE-588)1071861417 |
| title | Handbook of research in international marketing [this book grew out the State of the Art of Research in International Marketing Conference held at the University of Connecticut in October 2001] |
| title_auth | Handbook of research in international marketing [this book grew out the State of the Art of Research in International Marketing Conference held at the University of Connecticut in October 2001] |
| title_exact_search | Handbook of research in international marketing [this book grew out the State of the Art of Research in International Marketing Conference held at the University of Connecticut in October 2001] |
| title_full | Handbook of research in international marketing [this book grew out the State of the Art of Research in International Marketing Conference held at the University of Connecticut in October 2001] ed. by Subhash C. Jain |
| title_fullStr | Handbook of research in international marketing [this book grew out the State of the Art of Research in International Marketing Conference held at the University of Connecticut in October 2001] ed. by Subhash C. Jain |
| title_full_unstemmed | Handbook of research in international marketing [this book grew out the State of the Art of Research in International Marketing Conference held at the University of Connecticut in October 2001] ed. by Subhash C. Jain |
| title_short | Handbook of research in international marketing |
| title_sort | handbook of research in international marketing this book grew out the state of the art of research in international marketing conference held at the university of connecticut in october 2001 |
| title_sub | [this book grew out the State of the Art of Research in International Marketing Conference held at the University of Connecticut in October 2001] |
| topic | Commerce extérieur - Promotion - Recherche - Congrès Commerce extérieur - Promotion - Recherche - États-Unis - Congrès Commerce électronique rasuqam Internationale marketing gtt Marketing international - Recherche - Congrès Marketing international - Recherche - États-Unis - Congrès Marketing international rasuqam Onderzoek gtt Recherche en marketing rasuqam Stratégie de marketing rasuqam Export marketing Research Congresses Foreign trade promotion Research Congresses Export marketing Research United States Congresses Foreign trade promotion Research United States Congresses Export marketing -- Research -- Congresses Foreign trade promotion -- Research -- Congresses Export marketing -- Research -- United States -- Congresses Foreign trade promotion -- Research -- United States -- Congresses Marke (DE-588)4074577-6 gnd Marketingforschung (DE-588)4200055-5 gnd Einzelhandelsbetrieb (DE-588)4013974-8 gnd Internationales Marketing (DE-588)4125431-4 gnd Markenpolitik (DE-588)4144679-3 gnd Interkulturelles Management (DE-588)4343519-1 gnd |
| topic_facet | Commerce extérieur - Promotion - Recherche - Congrès Commerce extérieur - Promotion - Recherche - États-Unis - Congrès Commerce électronique Internationale marketing Marketing international - Recherche - Congrès Marketing international - Recherche - États-Unis - Congrès Marketing international Onderzoek Recherche en marketing Stratégie de marketing Export marketing Research Congresses Foreign trade promotion Research Congresses Export marketing Research United States Congresses Foreign trade promotion Research United States Congresses Export marketing -- Research -- Congresses Foreign trade promotion -- Research -- Congresses Export marketing -- Research -- United States -- Congresses Foreign trade promotion -- Research -- United States -- Congresses Marke Marketingforschung Einzelhandelsbetrieb Internationales Marketing Markenpolitik Interkulturelles Management USA Konferenzschrift 2001 Storrs Conn. |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010331153&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT jainsubhashc handbookofresearchininternationalmarketingthisbookgrewoutthestateoftheartofresearchininternationalmarketingconferenceheldattheuniversityofconnecticutinoctober2001 AT stateoftheartofresearchininternationalmarketingconferencestorrsconn handbookofresearchininternationalmarketingthisbookgrewoutthestateoftheartofresearchininternationalmarketingconferenceheldattheuniversityofconnecticutinoctober2001 |