Public communication campaigns
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Thousand Oaks, Calif. [u.a.]
Sage
2001
|
| Ausgabe: | 3. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
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| 245 | 1 | 0 | |a Public communication campaigns |c Ronald E. Rice ... ed. |
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Datensatz im Suchindex
| DE-BY-UBM_katkey | 2804452 |
|---|---|
| DE-BY-UBM_media_number | 99993305646 |
| DE-BY-UBR_call_number | 9311/MG 70150 R497(3) |
| DE-BY-UBR_katkey | 4827676 |
| DE-BY-UBR_media_number | TEMP12330015 |
| _version_ | 1823052575632523264 |
| adam_text | Contents
Preface ix
PART I: HISTORICAL AND THEORETICAL FOUNDATIONS
1. Public Communication Campaigns: The American Experience 3
William J. Paisley
2. Input and Output Variables Currently Promising
for Constructing Persuasive Communications 22
William J. McGuire
3. Theory and Principles of Media Health Campaigns 49
Charles K. Atkin
4. Sense Making Methodology: Communicating
Comunicatively With Campaign Audiences 69
Brenda Dervin and Micheline Frenette
5. Creating Fear in a Risky World:
Generating Effective Health Risk Messages 88
Michael T. Stephenson and Kim Witte
PART II: CAMPAIGN DESIGN AND EVALUATION
6. Evaluating Communication Campaigns 105
Thomas W. Valente
7. Formative Evaluation Research in Campaign Design 125
Charles K. Atkin and Vicki S. Freimuth
8. A Systems Based Evaluation Planning Model for Health
Communication Campaigns in Developing Countries 146
Ronald E. Rice and Dennis R. Foote
9. Communication Campaign Effectiveness: Critical Distinctions 168
Charles T. Salmon and Lisa Murray Johnson
10. How Effective Are Mediated Health Campaigns? 181
Leslie B. Snyder
PART III: LESSONS FROM THE FIELD
11. The Stanford Community Studies: Campaigns to Reduce
Cardiovascular Disease 193
June A. Flora
12. Using Theory to Select Messages in Antidrug Media Campaigns:
Reasoned Action and Media Priming 214
Joseph N. Cappella, Martin Fishbein, Robert Hornik,
R. Kirkland Ahern, and Sarah Sayeed
13. Public Relations as Communication Campaign 231
David M. Dozier, Larissa A. Grunig, and James E. Grunig
14. Strategic Communication for International Health Programs 249
Phyllis Tilson Piotrow and D. Lawrence Kincaid
PART IV: A CAMPAIGN SAMPLER
15. Singing the (VD) Blues 269
Bradley S. Greenberg and Walter Gantz
16. The McGruff Crime Prevention Campaign 273
Garrett J. O Keefe andKathaleenReid Martinez
17. Smokey Bear 276
Ronald E. Rice
18. Littering: When Every Litter Bit Hurts 280
Robert B. Cialdini
19. The Strategic Extension Campaigns on
Rat Control in Bangladesh 283
Ronny Adhikarya
20. Mass Campaigns in the People s Republic of China
During the Mao Era 286
Alan P. L. Liu
21. The Designated Driver Campaign 290
Jay A. Winsten and William DeJong
22. RU SURE? Using Communication Theory to
Reduce Dangerous Drinking on a College Campus 295
Linda C. Lederman, Lea P. Stewart, Sherry L. Barr,
Richard L. Powell, Lisa Laitman, and Fern Walter Goodhart
23. Sensation Seeking in Antidrug Campaign and Message Design 300
Philip Palmgreen, Lewis Donohew, and
Nancy Grant Harrington
24. The Cumulative Community Response to AIDS in San Francisco 305
James W. Dealing
25. America s Sacred Cow 309
Matilda Butler
26. The Nazi Antitobacco Campaign 315
Robert Proctor
PART V: NEW APPROACHES AND CURRENT CHALLENGES
27. Community Partnership Strategies in Health Campaigns 323
Neil Bracht
28. The Entertainment Education Strategy in
Communication Campaigns 343
Arvind Singhal and Everett M. Rogers
29. A Web Based Smoking Cessation and Prevention Program
for Children Aged 12 to 15 357
David B. Buller, W. Gill Woodall, John R. Hall,
Ron Borland, Bryan Ax, Melissa Brown, and
Joan Marquardt Hines
30. Using Interactive Media in Communication Campaigns
for Children and Adolescents 373
Debra A. Lieberman
31. Putting Policy Into Health Communication:
The Role of Media Advocacy 3 89
Lawrence Wallack and Lori Dorfinan
Related References 403
Index 407
About the Authors 419
|
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| building | Verbundindex |
| bvnumber | BV014776160 |
| callnumber-first | H - Social Science |
| callnumber-label | HM1226 |
| callnumber-raw | HM1226 |
| callnumber-search | HM1226 |
| callnumber-sort | HM 41226 |
| callnumber-subject | HM - Sociology |
| classification_rvk | AP 14000 MG 70150 |
| ctrlnum | (OCoLC)44868860 (DE-599)BVBBV014776160 |
| dewey-full | 659 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659 |
| dewey-search | 659 |
| dewey-sort | 3659 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Allgemeines Politologie Wirtschaftswissenschaften |
| edition | 3. ed. |
| format | Book |
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| genre_facet | Aufsatzsammlung |
| geographic | États-Unis rasuqam USA (DE-588)4078704-7 gnd |
| geographic_facet | États-Unis USA |
| id | DE-604.BV014776160 |
| illustrated | Illustrated |
| indexdate | 2025-02-03T16:57:40Z |
| institution | BVB |
| isbn | 0761922067 9780761922063 0761922059 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-010005304 |
| oclc_num | 44868860 |
| open_access_boolean | |
| owner | DE-N2 DE-19 DE-BY-UBM DE-B170 DE-188 DE-355 DE-BY-UBR DE-29T |
| owner_facet | DE-N2 DE-19 DE-BY-UBM DE-B170 DE-188 DE-355 DE-BY-UBR DE-29T |
| physical | XI, 428 S. Ill. |
| publishDate | 2001 |
| publishDateSearch | 2001 |
| publishDateSort | 2001 |
| publisher | Sage |
| record_format | marc |
| spellingShingle | Public communication campaigns Aspect social rasuqam Campagnes gtt Information d'État - États-Unis Information gouvernementale rasuqam Mass-média rasuqam Massamedia gtt Médias - Aspect social - États-Unis Overheidsvoorlichting gtt Propaganda gtt Propagande Propagande rasuqam Publicité engagée rasuqam Publicité rasuqam Medien Advocacy advertising Public relations Publicity Werbekampagne (DE-588)4134093-0 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Massenmedien (DE-588)4037877-9 gnd Aufklärungskampagne (DE-588)4496338-5 gnd Propaganda (DE-588)4076374-2 gnd Politik (DE-588)4046514-7 gnd Medienpolitik (DE-588)4074660-4 gnd |
| subject_GND | (DE-588)4134093-0 (DE-588)4043188-5 (DE-588)4037877-9 (DE-588)4496338-5 (DE-588)4076374-2 (DE-588)4046514-7 (DE-588)4074660-4 (DE-588)4078704-7 (DE-588)4143413-4 |
| title | Public communication campaigns |
| title_auth | Public communication campaigns |
| title_exact_search | Public communication campaigns |
| title_full | Public communication campaigns Ronald E. Rice ... ed. |
| title_fullStr | Public communication campaigns Ronald E. Rice ... ed. |
| title_full_unstemmed | Public communication campaigns Ronald E. Rice ... ed. |
| title_short | Public communication campaigns |
| title_sort | public communication campaigns |
| topic | Aspect social rasuqam Campagnes gtt Information d'État - États-Unis Information gouvernementale rasuqam Mass-média rasuqam Massamedia gtt Médias - Aspect social - États-Unis Overheidsvoorlichting gtt Propaganda gtt Propagande Propagande rasuqam Publicité engagée rasuqam Publicité rasuqam Medien Advocacy advertising Public relations Publicity Werbekampagne (DE-588)4134093-0 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Massenmedien (DE-588)4037877-9 gnd Aufklärungskampagne (DE-588)4496338-5 gnd Propaganda (DE-588)4076374-2 gnd Politik (DE-588)4046514-7 gnd Medienpolitik (DE-588)4074660-4 gnd |
| topic_facet | Aspect social Campagnes Information d'État - États-Unis Information gouvernementale Mass-média Massamedia Médias - Aspect social - États-Unis Overheidsvoorlichting Propaganda Propagande Publicité engagée Publicité Medien Advocacy advertising Public relations Publicity Werbekampagne Öffentlichkeitsarbeit Massenmedien Aufklärungskampagne Politik Medienpolitik États-Unis USA Aufsatzsammlung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010005304&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT riceronalde publiccommunicationcampaigns |