Intelligent support systems for marketing decisions
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| 1. Verfasser: | |
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| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston [u.a.]
Kluwer Academic Publ.
2003
|
| Schriftenreihe: | International series in operations research & management
|
| Schlagworte: | |
| Online-Zugang: | Table of contents Inhaltsverzeichnis |
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MARC
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| 100 | 1 | |a Matsatsinis, Nikolaos F. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Intelligent support systems for marketing decisions |c Nikolaos F. Matsatsinis ; Yannis Siskos |
| 264 | 1 | |a Boston [u.a.] |b Kluwer Academic Publ. |c 2003 | |
| 300 | |a IX, 514 S. | ||
| 336 | |b txt |2 rdacontent | ||
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| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a International series in operations research & management | |
| 500 | |a Includes bibliographical references (p. [423]-508) and index | ||
| 650 | 4 | |a Datenverarbeitung | |
| 650 | 4 | |a Künstliche Intelligenz | |
| 650 | 4 | |a Artificial intelligence | |
| 650 | 4 | |a Decision support systems | |
| 650 | 4 | |a Marketing |x Decision making |x Data processing | |
| 650 | 4 | |a Marketing |x Management |x Data processing | |
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Datensatz im Suchindex
| DE-BY-TUM_call_number | 0102 WIR 546f 2001 A 24631 |
|---|---|
| DE-BY-TUM_katkey | 1429026 |
| DE-BY-TUM_location | 01 |
| DE-BY-TUM_media_number | 040020114530 |
| _version_ | 1820899975595294720 |
| adam_text | Contents
Preface vii
PARTI Marketing Decisions 1
1 Decision Analysis and Support 3
2 The Structure of Marketing Decisions 21
3 Strategic Marketing Decisions 61
PARTII Intelligent Support Systems 83
; 4 Information Systems 85
5 Decision Support Systems 111
6 Advanced Decision Support Systems 171
7 Intelligent Decision Support Methods 221
8 Intelligent Decision Support Systems in Marketing 273
9 New Product Development Methodology 339
10 Analysis and Design of MARKEX 367
11 Applications in Marketing 403
References 423
Index 509
|
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| discipline | Informatik Wirtschaftswissenschaften |
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| illustrated | Not Illustrated |
| indexdate | 2024-12-23T15:57:56Z |
| institution | BVB |
| isbn | 1402071949 |
| language | English |
| lccn | 2002073184 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-009920612 |
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| physical | IX, 514 S. |
| publishDate | 2003 |
| publishDateSearch | 2003 |
| publishDateSort | 2003 |
| publisher | Kluwer Academic Publ. |
| record_format | marc |
| series2 | International series in operations research & management |
| spellingShingle | Matsatsinis, Nikolaos F. Intelligent support systems for marketing decisions Datenverarbeitung Künstliche Intelligenz Artificial intelligence Decision support systems Marketing Decision making Data processing Marketing Management Data processing Marketing (DE-588)4037589-4 gnd Entscheidungsunterstützungssystem (DE-588)4191815-0 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4191815-0 |
| title | Intelligent support systems for marketing decisions |
| title_auth | Intelligent support systems for marketing decisions |
| title_exact_search | Intelligent support systems for marketing decisions |
| title_full | Intelligent support systems for marketing decisions Nikolaos F. Matsatsinis ; Yannis Siskos |
| title_fullStr | Intelligent support systems for marketing decisions Nikolaos F. Matsatsinis ; Yannis Siskos |
| title_full_unstemmed | Intelligent support systems for marketing decisions Nikolaos F. Matsatsinis ; Yannis Siskos |
| title_short | Intelligent support systems for marketing decisions |
| title_sort | intelligent support systems for marketing decisions |
| topic | Datenverarbeitung Künstliche Intelligenz Artificial intelligence Decision support systems Marketing Decision making Data processing Marketing Management Data processing Marketing (DE-588)4037589-4 gnd Entscheidungsunterstützungssystem (DE-588)4191815-0 gnd |
| topic_facet | Datenverarbeitung Künstliche Intelligenz Artificial intelligence Decision support systems Marketing Decision making Data processing Marketing Management Data processing Marketing Entscheidungsunterstützungssystem |
| url | http://www.loc.gov/catdir/toc/fy033/2002073184.html http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009920612&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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