International marketing
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York [u.a.]
Irwin McGraw-Hill
2002
|
| Ausgabe: | 11. ed. |
| Schriftenreihe: | The Irwin series in marketing
|
| Schlagworte: | |
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MARC
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| 100 | 1 | |a Cateora, Philip R. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a International marketing |c Philip R. Cateora ; John L. Graham |
| 250 | |a 11. ed. | ||
| 264 | 1 | |a New York [u.a.] |b Irwin McGraw-Hill |c 2002 | |
| 300 | |a XXV, 693 S. |b Ill., graph. Darst., Kt. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a The Irwin series in marketing | |
| 500 | |a Includes bibliographical references and indexes | ||
| 650 | 4 | |a Comercio internacional | |
| 650 | 4 | |a Entreprises multinationales | |
| 650 | 4 | |a Exportación | |
| 650 | 7 | |a Internationale marketing |2 gtt | |
| 650 | 4 | |a Marchés d'exportation | |
| 650 | 4 | |a Marketing international | |
| 650 | 4 | |a Vente internationale | |
| 650 | 4 | |a Multinationales Unternehmen | |
| 650 | 4 | |a Export marketing | |
| 650 | 4 | |a International business enterprises | |
| 650 | 0 | 7 | |a Internationales Marketing |0 (DE-588)4125431-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 655 | 7 | |8 1\p |0 (DE-588)4123623-3 |a Lehrbuch |2 gnd-content | |
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| 700 | 1 | |a Graham, John L. |e Verfasser |4 aut | |
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| 883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-009878657 | |
Datensatz im Suchindex
| _version_ | 1819247289340788736 |
|---|---|
| any_adam_object | |
| author | Cateora, Philip R. Graham, John L. |
| author_facet | Cateora, Philip R. Graham, John L. |
| author_role | aut aut |
| author_sort | Cateora, Philip R. |
| author_variant | p r c pr prc j l g jl jlg |
| building | Verbundindex |
| bvnumber | BV014476966 |
| callnumber-first | H - Social Science |
| callnumber-label | HF1416 |
| callnumber-raw | HF1416.C375 2002 |
| callnumber-search | HF1416.C375 2002 |
| callnumber-sort | HF 41416 C375 42002 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 680 |
| ctrlnum | (OCoLC)46872170 (DE-599)BVBBV014476966 |
| dewey-full | 658.8/4821 658.8/48 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/48 21 658.8/48 |
| dewey-search | 658.8/48 21 658.8/48 |
| dewey-sort | 3658.8 248 221 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 11. ed. |
| format | Book |
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| genre | 1\p (DE-588)4123623-3 Lehrbuch gnd-content |
| genre_facet | Lehrbuch |
| id | DE-604.BV014476966 |
| illustrated | Illustrated |
| indexdate | 2024-12-23T15:56:54Z |
| institution | BVB |
| isbn | 0072398841 0071123121 |
| language | English |
| lccn | 2001024810 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-009878657 |
| oclc_num | 46872170 |
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| owner | DE-859 DE-521 DE-523 DE-634 DE-11 |
| owner_facet | DE-859 DE-521 DE-523 DE-634 DE-11 |
| physical | XXV, 693 S. Ill., graph. Darst., Kt. |
| publishDate | 2002 |
| publishDateSearch | 2002 |
| publishDateSort | 2002 |
| publisher | Irwin McGraw-Hill |
| record_format | marc |
| series2 | The Irwin series in marketing |
| spelling | Cateora, Philip R. Verfasser aut International marketing Philip R. Cateora ; John L. Graham 11. ed. New York [u.a.] Irwin McGraw-Hill 2002 XXV, 693 S. Ill., graph. Darst., Kt. txt rdacontent n rdamedia nc rdacarrier The Irwin series in marketing Includes bibliographical references and indexes Comercio internacional Entreprises multinationales Exportación Internationale marketing gtt Marchés d'exportation Marketing international Vente internationale Multinationales Unternehmen Export marketing International business enterprises Internationales Marketing (DE-588)4125431-4 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf 1\p (DE-588)4123623-3 Lehrbuch gnd-content Internationales Marketing (DE-588)4125431-4 s DE-604 Marketing (DE-588)4037589-4 s 2\p DE-604 Graham, John L. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Cateora, Philip R. Graham, John L. International marketing Comercio internacional Entreprises multinationales Exportación Internationale marketing gtt Marchés d'exportation Marketing international Vente internationale Multinationales Unternehmen Export marketing International business enterprises Internationales Marketing (DE-588)4125431-4 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4125431-4 (DE-588)4037589-4 (DE-588)4123623-3 |
| title | International marketing |
| title_auth | International marketing |
| title_exact_search | International marketing |
| title_full | International marketing Philip R. Cateora ; John L. Graham |
| title_fullStr | International marketing Philip R. Cateora ; John L. Graham |
| title_full_unstemmed | International marketing Philip R. Cateora ; John L. Graham |
| title_short | International marketing |
| title_sort | international marketing |
| topic | Comercio internacional Entreprises multinationales Exportación Internationale marketing gtt Marchés d'exportation Marketing international Vente internationale Multinationales Unternehmen Export marketing International business enterprises Internationales Marketing (DE-588)4125431-4 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Comercio internacional Entreprises multinationales Exportación Internationale marketing Marchés d'exportation Marketing international Vente internationale Multinationales Unternehmen Export marketing International business enterprises Internationales Marketing Marketing Lehrbuch |
| work_keys_str_mv | AT cateoraphilipr internationalmarketing AT grahamjohnl internationalmarketing |