Persuasive signs the semiotics of advertising

"Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and...

Ausführliche Beschreibung

Bibliographische Detailangaben

Hauptverfasser:	Beasley, Ron 1945- (VerfasserIn), Danesi, Marcel 1946- (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	Berlin [u.a.] Mouton de Gruyter 2002
Schriftenreihe:	Approaches to applied semiotics 4
Schlagworte:	Publicité Reclame Semiotiek Signes et symboles Sémiotique Advertising Signs and symbols Semiotics Werbesprache Semiotik Werbebotschaft
Online-Zugang:	Inhaltsverzeichnis
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