Sex in advertising perspectives on the erotic appeal
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Mahwah, N.J. [u.a.]
Erlbaum
2003
|
| Schriftenreihe: | LEA's communication series
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Tags: |
Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
|
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV014420669 | ||
| 003 | DE-604 | ||
| 005 | 20160413 | ||
| 007 | t| | ||
| 008 | 020603s2003 xxua||| |||| 00||| eng d | ||
| 010 | |a 2002023530 | ||
| 020 | |a 0805841172 |c hbk. |9 0-8058-4117-2 | ||
| 020 | |a 0805841180 |c pbk. |9 0-8058-4118-0 | ||
| 035 | |a (OCoLC)49332276 | ||
| 035 | |a (DE-599)BVBBV014420669 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c US | ||
| 049 | |a DE-12 |a DE-N2 |a DE-19 |a DE-473 | ||
| 050 | 0 | |a HF5827.85 | |
| 082 | 0 | |a 306.7 |2 21 | |
| 084 | |a QP 631 |0 (DE-625)141917: |2 rvk | ||
| 245 | 1 | 0 | |a Sex in advertising |b perspectives on the erotic appeal |c ed. by Tom Reichert ... |
| 264 | 1 | |a Mahwah, N.J. [u.a.] |b Erlbaum |c 2003 | |
| 300 | |a XII, 294 S. |b Ill. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a LEA's communication series | |
| 500 | |a Includes bibliographical references and index | ||
| 650 | 7 | |a Reclame |2 gtt | |
| 650 | 7 | |a Seksualiteit |2 gtt | |
| 650 | 4 | |a Sexualité dans la publicité | |
| 650 | 4 | |a Sexualität | |
| 650 | 4 | |a Sex in advertising | |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Erotik |g Motiv |0 (DE-588)4123157-0 |2 gnd |9 rswk-swf |
| 651 | 7 | |a USA |0 (DE-588)4078704-7 |2 gnd |9 rswk-swf | |
| 689 | 0 | 0 | |a USA |0 (DE-588)4078704-7 |D g |
| 689 | 0 | 1 | |a Werbung |0 (DE-588)4065541-6 |D s |
| 689 | 0 | 2 | |a Erotik |g Motiv |0 (DE-588)4123157-0 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Reichert, Tom |e Sonstige |4 oth | |
| 856 | 4 | 2 | |m Digitalisierung UB Bamberg |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009858674&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-009858674 | |
Datensatz im Suchindex
| _version_ | 1819715305730998272 |
|---|---|
| adam_text | Contents
Preface
ix
1
One Phenomenon, Multiple Lenses: Bridging
ι
Perspectives to Examine Sex in Advertising
Tom Reichert
and Jacqueline
J.
Lambíase
Part I: Research Approaches to Sex in Advertising
2
What Is Sex in Advertising? Perspectives From
11
Consumer Behavior and Social Science Research
Tom Reichert
3
Historical and Psychological Perspectives of the Erotic
39
Appeal in Advertising
Juliann
Sivulka
4
Dark Desires: Fetishism, Ontology, and Representation
65
in Contemporary Advertising
Jonathan E. Schroeder and Janet
L Borgerson
CONTENTS
Part II: Consumer
Responses to Sex in Advertising
5
Nudity and Sexual Appeals: Understanding
91
the Arousal Process and Advertising Response
Michael S. LaTour and Tony
L
Henthorne
6
The Effects of Sexual Appeals on Physiological,
107
Cognitive, Emotional, and Attitudinal Responses
for Product and Alcohol Billboard Advertising
Annie Lang, Kevin Wise, Seungwhan Lee, and
Xìaomei Cai
7
Sex(haustion) Sells: Marketing in a Saturated
133
Mediascape
Collín
Gifford
Brooke
8
Toward a Theory of Advertising Lovemaps in Marketing
151
Communications: Overdetermination, Postmodern
Thought and the Advertising Hermeneutic Circle
Stephen J. Gould
Part III: Cultural Impact and Interpretation
9
Advertising and Disconnection
173
Jean Kilboume
10
Adcult and Gender
181
James S. Twitchell
11
Subliminal Sexuality: The Fountainhead
195
for America s Obsession
Wilson Bryan Key
CONTENTS________________________________________________________
vii
Part IV: Contexts and Audiences
12
Masculinismis) and the Male Image:
215
What Does It Mean To Be a Man?
Barbara B. Stern
13
Media at the Margins: Homoerotic Appeals
229
to the Gay and Lesbian Community
Gary R. Hicks
14
Sex
—
Online and in Internet Advertising
247
Jacqueline J.
Lambíase
Part V: Conclusion
15
Future Questions and Challenges: Advertising Research
273
in the Midst of Sex Noise
Jacqueline
Lambíase
and
Tom Reichert
About the Contributors
279
Author Index
283
Subject Index
289
|
| any_adam_object | 1 |
| building | Verbundindex |
| bvnumber | BV014420669 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5827 |
| callnumber-raw | HF5827.85 |
| callnumber-search | HF5827.85 |
| callnumber-sort | HF 45827.85 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 631 |
| ctrlnum | (OCoLC)49332276 (DE-599)BVBBV014420669 |
| dewey-full | 306.7 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 306 - Culture and institutions |
| dewey-raw | 306.7 |
| dewey-search | 306.7 |
| dewey-sort | 3306.7 |
| dewey-tens | 300 - Social sciences |
| discipline | Soziologie Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01817nam a2200505zc 4500</leader><controlfield tag="001">BV014420669</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20160413 </controlfield><controlfield tag="007">t|</controlfield><controlfield tag="008">020603s2003 xxua||| |||| 00||| eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="a">2002023530</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0805841172</subfield><subfield code="c">hbk.</subfield><subfield code="9">0-8058-4117-2</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0805841180</subfield><subfield code="c">pbk.</subfield><subfield code="9">0-8058-4118-0</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)49332276</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV014420669</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxu</subfield><subfield code="c">US</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-12</subfield><subfield code="a">DE-N2</subfield><subfield code="a">DE-19</subfield><subfield code="a">DE-473</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5827.85</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">306.7</subfield><subfield code="2">21</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 631</subfield><subfield code="0">(DE-625)141917:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Sex in advertising</subfield><subfield code="b">perspectives on the erotic appeal</subfield><subfield code="c">ed. by Tom Reichert ...</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Mahwah, N.J. [u.a.]</subfield><subfield code="b">Erlbaum</subfield><subfield code="c">2003</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XII, 294 S.</subfield><subfield code="b">Ill.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">LEA's communication series</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Reclame</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Seksualiteit</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Sexualité dans la publicité</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Sexualität</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Sex in advertising</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Erotik</subfield><subfield code="g">Motiv</subfield><subfield code="0">(DE-588)4123157-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="651" ind1=" " ind2="7"><subfield code="a">USA</subfield><subfield code="0">(DE-588)4078704-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">USA</subfield><subfield code="0">(DE-588)4078704-7</subfield><subfield code="D">g</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Erotik</subfield><subfield code="g">Motiv</subfield><subfield code="0">(DE-588)4123157-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Reichert, Tom</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">Digitalisierung UB Bamberg</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009858674&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-009858674</subfield></datafield></record></collection> |
| geographic | USA (DE-588)4078704-7 gnd |
| geographic_facet | USA |
| id | DE-604.BV014420669 |
| illustrated | Illustrated |
| indexdate | 2024-12-23T15:56:25Z |
| institution | BVB |
| isbn | 0805841172 0805841180 |
| language | English |
| lccn | 2002023530 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-009858674 |
| oclc_num | 49332276 |
| open_access_boolean | |
| owner | DE-12 DE-N2 DE-19 DE-BY-UBM DE-473 DE-BY-UBG |
| owner_facet | DE-12 DE-N2 DE-19 DE-BY-UBM DE-473 DE-BY-UBG |
| physical | XII, 294 S. Ill. |
| publishDate | 2003 |
| publishDateSearch | 2003 |
| publishDateSort | 2003 |
| publisher | Erlbaum |
| record_format | marc |
| series2 | LEA's communication series |
| spellingShingle | Sex in advertising perspectives on the erotic appeal Reclame gtt Seksualiteit gtt Sexualité dans la publicité Sexualität Sex in advertising Werbung (DE-588)4065541-6 gnd Erotik Motiv (DE-588)4123157-0 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4123157-0 (DE-588)4078704-7 |
| title | Sex in advertising perspectives on the erotic appeal |
| title_auth | Sex in advertising perspectives on the erotic appeal |
| title_exact_search | Sex in advertising perspectives on the erotic appeal |
| title_full | Sex in advertising perspectives on the erotic appeal ed. by Tom Reichert ... |
| title_fullStr | Sex in advertising perspectives on the erotic appeal ed. by Tom Reichert ... |
| title_full_unstemmed | Sex in advertising perspectives on the erotic appeal ed. by Tom Reichert ... |
| title_short | Sex in advertising |
| title_sort | sex in advertising perspectives on the erotic appeal |
| title_sub | perspectives on the erotic appeal |
| topic | Reclame gtt Seksualiteit gtt Sexualité dans la publicité Sexualität Sex in advertising Werbung (DE-588)4065541-6 gnd Erotik Motiv (DE-588)4123157-0 gnd |
| topic_facet | Reclame Seksualiteit Sexualité dans la publicité Sexualität Sex in advertising Werbung Erotik Motiv USA |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009858674&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT reicherttom sexinadvertisingperspectivesontheeroticappeal |