Kotler on marketing [how to create, win and dominate markets]
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| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London [u.a]
Free Press
2001
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
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MARC
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| 245 | 1 | 0 | |a Kotler on marketing |b [how to create, win and dominate markets] |c Philip Kotler |
| 246 | 1 | 3 | |a On marketing |
| 250 | |a 1. publ. | ||
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Datensatz im Suchindex
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| DE-BY-UBG_katkey | 1908136 |
| DE-BY-UBG_media_number | 013106097800 |
| _version_ | 1824051951019491329 |
| any_adam_object | |
| author | Kotler, Philip 1931- |
| author_GND | (DE-588)121409600 |
| author_facet | Kotler, Philip 1931- |
| author_role | aut |
| author_sort | Kotler, Philip 1931- |
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| bvnumber | BV014344941 |
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| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
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| genre_facet | Einführung |
| id | DE-604.BV014344941 |
| illustrated | Not Illustrated |
| indexdate | 2025-02-14T17:43:16Z |
| institution | BVB |
| isbn | 0684860473 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-009837128 |
| oclc_num | 633616827 |
| open_access_boolean | |
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| owner_facet | DE-473 DE-BY-UBG DE-526 DE-2070s |
| physical | XIV, 255 S. |
| publishDate | 2001 |
| publishDateSearch | 2001 |
| publishDateSort | 2001 |
| publisher | Free Press |
| record_format | marc |
| spellingShingle | Kotler, Philip 1931- Kotler on marketing [how to create, win and dominate markets] Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4168907-0 (DE-588)4151278-9 |
| title | Kotler on marketing [how to create, win and dominate markets] |
| title_alt | On marketing |
| title_auth | Kotler on marketing [how to create, win and dominate markets] |
| title_exact_search | Kotler on marketing [how to create, win and dominate markets] |
| title_full | Kotler on marketing [how to create, win and dominate markets] Philip Kotler |
| title_fullStr | Kotler on marketing [how to create, win and dominate markets] Philip Kotler |
| title_full_unstemmed | Kotler on marketing [how to create, win and dominate markets] Philip Kotler |
| title_short | Kotler on marketing |
| title_sort | kotler on marketing how to create win and dominate markets |
| title_sub | [how to create, win and dominate markets] |
| topic | Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| topic_facet | Marketing Marketingmanagement Einführung |
| work_keys_str_mv | AT kotlerphilip kotleronmarketinghowtocreatewinanddominatemarkets AT kotlerphilip onmarketing |