Mastering management 2.0 your single-source guide to becoming a master of management
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| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
London [u.a.]
Prentice Hall
2001
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| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
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| 245 | 1 | 0 | |a Mastering management 2.0 |b your single-source guide to becoming a master of management |c Executive ed. James Pickford |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a London [u.a.] |b Prentice Hall |c 2001 | |
| 300 | |a IX, 484 S. |b Ill. | ||
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Datensatz im Suchindex
| _version_ | 1819701603868868608 |
|---|---|
| adam_text | Contents
Introduction, James Pickford ix
1 The state of management today 1
Introduction to Part 1 4
Thriving on the chaos of the future, Daniel Muzyka 5
The new battlegrounds for capitalism. Sen Hunt 11
Managers face up to the new era, Leonard Greenhalgh 17
2 Enterprise and innovation 23
Introduction to Part 2 26
Be prepared for when opportunity knocks, Daniel Muzyka 27
Getting to yes with the business plan, 7oe Tabet and
Albert Angehrn 33
In search of capital for the young business, Benoit Leleux 39
An insider guide to going public, Michael Horvath 45
Don t hesitate to innovate, George Day and Paul Schoemaker 51
Corporate ventures: maximizing gains, Ian MacMillan and
Rita McGrath 57
3 Strategy 63
Introduction to Part 3 67
Competitive strategy to lure the investor, Richard Whittington 69
The structures behind global companies, Julian Birkinshaw 75
Strategy must lie at the heart of alliances,
Benjamin Gomes Casseres 81
Bringing some discipline to M A mania, Phanish Puranam,
Harbir Singh and Maurizio Zollo 85
The future looks fair for electronic exchanges, Eric demons 91
Behavior is key to web retailing strategy, Eric demons and
Michael Row 97
The challenge of the web enabled business, Peter Brews 103
IT strategy in the new economy, Michael Earl 109
Success flows from business development, Donald Sull 115
Demergers: breaking up is hard to do, Nancy Hubbard 121
i
4 Global business 125
Introduction to Part 4 128
The illusion of the global company, Alan Rugman 129
Cultural answers to global dilemmas, Fons Trompenaars and
Charles Hampden Turner 135
Culture is of the essence in Asia, Leo Dana 139
Chinese entrepreneurs move into the new economy,
Pedro Nueno 145
Developing strategy for a not so global village, Philip Parker 151
5 Business and society 157
Introduction to Part 5 161
Adding corporate ethics to the bottom line,
Thomas Donaldson 163
Legal problems showing a way to do business,
Constance Bagley 169
Developing the rules for corporate governance, Colin Mayer 173
The family business and its governance, Adrian Cadbury 179
The value to be found in corporate reputation,
Charles Fombrun 185
Risk role grows to enterprise scale, Gerry Dickinson 191
Environmental disaster: not all bad news, Geoffrey Heal 195
IT comes to the aid of environmental managers,
Dennis Rondinelli 199
Venture philanthropy: effective or meddling? Rachel Croson 205
6 The organization and human resources 211
Introduction to Part 6 215
Business moves beyond bureaucracy, Jonas Ridderstrale 217
Change: success is all in the detail, Joel Brockner 221
Making sharing good for all. Angel Cabrera 227
Turning knowledge into business advantage, Susan Jackson
and Randall Schuler 231
Recruitment makes the most of the digital era, Peter Capelli
and Monika Hamori 237
The anchors that dictate our careers, Edgar Schein 241
Careers, work, and life: ways of finding a better balance,
Cary Cooper 245
Managing to take the stress out of pressure,
Lyn van Oudtshoorn 251
New face in the top team: how to ensure a good fit,
Andrew Kakabadse 257
Mentoring and coaching at the top, David Clutterbuck 263
Beyond Sloan: trust is at the core of corporate values,
Manfred Kets de Vries 267
Building companies founded on people, Lynda Gratton 271
7 Skills of management 277
Introduction to Part 7 280
Interests, value, and the art of the best deal, James Sebenius
and David Lax 281
Putting the team into top management, Donald Hambrick 287
How to say the right thing in the right way, Gerry Griffin 291
How to groom the leaders of the future, Michael Useem 297
The key to clear writing is in the introduction, Barbara Minto 303
8 Marketing 311
Introduction to Part 8 315
The essence of building an effective brand, Kamran Kashani 317
Turn your customers into advocates, Barbara Kahn 323
Segmentation: making sure the customer fits,
Venkatesh Shankar 327
Integration as the way ahead for marketing, Mark Ritson 333
The brave new world of pricing, Garrett van Ryzin 339
Marketers seeking sense in sensibility, Bernd Schmitt 345
Retailing wakes up late to global ambitions,
Jonathan Reynolds 351
The drivers that make sales teams tick, Andris Zoltners 355
The new language of emerging markets, Nirij Dawar and
Amitava Chattopadhyay 361
9 Finance and accounting 367
Introduction to Part 9 371
How to read those annual reports, Peter Knutson 373
Value metrics: use with care, Chris Higson 379
A bigger yardstick for company performance,
Christopher Ittner and David Larcker 385
Costs count in the strategic agenda, Anthony Hopwood 391
The secrets hidden in market prices. Lisa Meulbroek 397
Untangling the values of web companies, Sunil Gupta and
Donald Lehmann 403
Economic value added: the missing link, David Young 409
Paying executives in shareholders interests,
Rajesh Aggarwal 415
Integrating finance systems at Microsoft, Brent Callinicos
and Jeanne Mendez 421
10 Production and operations 425
Introduction to Part 10 429
All change in the second supply chain revolution,
Morris Cohen and Vipul Agrawal 431
Look to the process for a better product, Roy Westbrook 435
The way forward for operations strategy, David Pyke 441
Enterprise systems: not an easy fit, Lynne Markus 447
R D structures to keep the focus on products, Rajesh Nellore 453
Measures of success for R D teams, Christoph Loch and
Staffan Tapper 459
The essence of service lies in focus, Rogelio Oliva 465
Subject index 471
Organization index 478
Name index 482
|
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| id | DE-604.BV014292600 |
| illustrated | Illustrated |
| indexdate | 2024-12-23T15:52:57Z |
| institution | BVB |
| isbn | 0273654918 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-009802369 |
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| physical | IX, 484 S. Ill. |
| publishDate | 2001 |
| publishDateSearch | 2001 |
| publishDateSort | 2001 |
| publisher | Prentice Hall |
| record_format | marc |
| spellingShingle | Mastering management 2.0 your single-source guide to becoming a master of management Management Management (DE-588)4037278-9 gnd |
| subject_GND | (DE-588)4037278-9 |
| title | Mastering management 2.0 your single-source guide to becoming a master of management |
| title_auth | Mastering management 2.0 your single-source guide to becoming a master of management |
| title_exact_search | Mastering management 2.0 your single-source guide to becoming a master of management |
| title_full | Mastering management 2.0 your single-source guide to becoming a master of management Executive ed. James Pickford |
| title_fullStr | Mastering management 2.0 your single-source guide to becoming a master of management Executive ed. James Pickford |
| title_full_unstemmed | Mastering management 2.0 your single-source guide to becoming a master of management Executive ed. James Pickford |
| title_short | Mastering management 2.0 |
| title_sort | mastering management 2 0 your single source guide to becoming a master of management |
| title_sub | your single-source guide to becoming a master of management |
| topic | Management Management (DE-588)4037278-9 gnd |
| topic_facet | Management |
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