Mastering technological discontinuity evolutionary dynamics and strategic choice for commercial printing firms

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1. Verfasser: Schmidt, Rüdiger (VerfasserIn)
Format: Abschlussarbeit Buch
Sprache:English
Veröffentlicht: 2002
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Datensatz im Suchindex

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adam_text Synopsis 1. Technological Evolution as an Agent of Change for Commercial Printing 1 2. Research Methodology 41 3. Strategic Choice under Technological Discontinuity 63 3.1 The Phenomenon: Technological Evolution and Firm Performance Difficulties 64 3.2 The Conception and Framework: A Resource Dependence Based Ap¬ proach to Mastering Technological Discontinuity 82 3.3 The Evaluation: Leading Through Technological Discontinuity as a Meta Capability 146 4. Evolutionary Dynamics and Strategic Choice for Commercial Printing Firms 149 4.1 The Arena of Evolutionary Dynamics 149 4.2 The Threat of Technological Discontinuity 165 4.3 Strategic Choice for Commercial Printing Firms 194 5. Conclusions 201 List of Contents Acknowledgments vii SvnoDsis ix List of Contents xi List of Illustrations xv List of Abbreviations xvii 1. Technological Evolution as an Agent of Change for Commercial Printing 1 1.1 The Age of Early Printing 4 1.2 Flourishing Book Trade and the Colonial Printer 8 1.3 The Industrialization of Printing 13 1.4 The Rise of Offset Lithography and Phototypesetting 19 1.5 Printing Without a Press: Desktop Publishing and Reprography 25 1.6 The Digitization of Printing: Digital Imaging and Digital Production Printing 32 1.7 Today s Changes as Unprecedented Challenge 36 2. Research Methodology 41 2.1 Scientific Underpinnings 43 2.1.1 Epistemological Understanding: The Applied Social Science Approach 43 2.1.2 Scientific Orientation: The Normative Side of Research 46 2.1.3 Academic Premise: The Resource Dependence View 47 2.2 Research Objective 50 2.3 Subject of Analysis 50 2.4 Research Design 52 2.4.1 Conceptual Method: Analogical Reasoning and Deduction 54 2.4.2 Empirical Method: Qualitative Orientation and Narratives 56 2.4.3 Triangulation of Data Sources 59 3. Strategic Choice under Technological Discontinuity 63 3.1 The Phenomenon: Technological Evolution and Firm Performance Difficulties 64 3.1.1 Experience Related Explanations 67 x(| List of Contents 3.1.2 Incentive Related Explanations 70 3.1.3 Inertia Related Explanations 75 3.1.4 Benefits and Criticism 79 3.2 The Conception and Framework: A Resource Dependence Based Approach to Mastering Technological Discontinuity 82 3.2.1 Identifying the Arena of Evolutionary Dynamics 84 3.2.1.1 Shortcomings of an Industry Centered View 84 3.2.1.2 Towards a Value Network Perspective 85 3.2.2 Categorizing Discontinuous Technological Change 88 3.2.2.1 Isolating the Causes of Technological Discontinuity 88 Change of Technological Regime #9 Change in Technological Interdependence/ 97 Change in Buying Hierarchy 93 3.2.2.2 Distinguishing the Types of Technological Discontinuity 94 Direct Competitive Discontinuity 95 Vertical Discontinuity 97 Horizontal Discontinuity 98 3.2.3 Forecasting under Technological and Market Uncertainty 99 3.2.3.1 Parameters for Constructing Scenarios 99 3.2.3.2 Visualizing the Forces on the Value Network 101 3.2.4 Anticipating the Impact on the Firm 106 3.2.4.1 Impact on the Resource Base 109 3.2.4.2 Impact on the Scope 113 3.2.4.3 Impact on the Offering 117 3.2.5 Deciding on the Focus of Firm Development 121 3.2.5.1 Market Penetration 127 3.2.5.2 Vertical Respecialization 129 3.2.5.3 Horizontal Diversification 133 3.2.5.4 Negative Choice and Endgame Strategy 135 3.2.6 Deciding on the Mode of Firm Development 136 3.2.6.1 Organic Efforts 139 3.2.6.2 Spinouts 140 3.2.6.3 Alliances 142 3.2.6.4 Acquisitions 144 3.3 The Evaluation: Leading Through Technological Discontinuity as a Meta Capability 146 List of Contents xiii 4. Evolutionary Dynamics and Strategic Choice for Commercial Printing Firms 149 4.1 The Arena of Evolutionary Dynamics 149 4.1.1 Print Media as a Collective Term 149 4.1.1.1 The Formats of Print Media 152 4.1.1.2 The Print Buyers and Advertisers 154 4.1.2 The Value Networks of Print Media Reproduction 155 4.1.2.1 Commercial Printing 157 4.1.2.2 In Plant Printing 160 4.1.2.3 Quick Printing 162 4.2 The Threat of Technological Discontinuity 165 4.2.1 Horizontal Discontinuity: The Comparative Value of Commercial Printing 165 4.2.1.1 Digital New Media and Output Devices 165 Value Proposition of Media Formats 167 E Books and E Ink Readers 171 Ubiquity of Basic Printing Means 173 4.2.1.2 In Plant Printing and Cluster Printers 176 4.2.2 Vertical Discontinuity: The Economics of Commercial Printing 178 4.2.2.1 More at the Prepress Stage: Extended Premedia Services 181 4.2.2.2 Closer to the Print Buyer Stage: Print on Demand 184 4.2.3 Direct Competitive Discontinuity: The Basis of Competition for Commercial Printing 188 4.2.3.1 From Analog to Digital Interaction: E Business 188 4.2.3.2 From Cost to Value Orientation: Variable Data Printing 191 4.3 Strategic Choice for Commercial Printing Firms 194 4.3.1 The Characteristics of a Highly Fragmented Industry 194 4.3.2 The Beginnings of Strong Industry Consolidation 195 4.3.3 The Economics Behind a Consolidator Strategy 197 5. Conclusions 201 5.1 Review and Discussion of Theoretical Conception and Management Framework 201 5.2 Review and Discussion of Practical Applicability and Implications for Commercial Printing Firms 202 5.3 A Sketch of Future Research Directions 204 •v List of Contents 6. References 207 6.1 Bibliography 207 6.2 Consulting and Investment Banking Reports 228 6.3 Trade Association and Government Publications 230 6.4 Annual Reports, Statistical Yearbooks and Corporate Profiles 230 6.5 References to Periodicals and Sources with Unidentified Author 231 Appendix I List of Research Discussions and Interviews I List of Industry Events VI List of Terms of the Graphic Arts VI11 List of Illustrations Figure 1: From Mechanization to Digitization: Waves of Technological Change in the Offset Lithography Era 38 Figure 2: From Mechanization to Digitization: Major Changes in Prepress Workflow in the Offset Lithography Era 40 Figure 3: Technological Discontinuity and Incumbent Performance Difficulties 80 Figure 4: The Strategy Framework under Discontinuous Technological Change 83 Figure 5: Taxonomy of the Value System, Value Network and Competitive Arena 84 Figure 6: Determining the Arena of Analysis 86 Figure 7: Isolating Three Causes of Technological Discontinuity 89 Figure 8: Distinguishing Three Types of Technological Discontinuity 96 Figure 9: The Dynamic Value Curve as a Tool for Scenario Development 102 Figure 10: Anticipating the Impact on the Firm 107 Figure 11: Deciding on the Focus of Firm Development 126 Figure 12: Deciding on the Strategic Choice of Firm Development 138 Figure 13: Mass Media by Share of Revenues 151 Figure 14: The Formats of Print Media and the Value of Shipments of the U.S. Printing Industry 153 Figure 15: Anticipated Changes in Importance of Media Selection Criteria 155 Figure 16: The Three Value Networks of Professional Printing 156 Figure 17: Development of Commercial Printing from 1993 to 2000 158 Figure 18: Replacement of Offset with Electrophotographic Processes by Quick Printing Firms 163 Figure 19: The Three Types of Technological Discontinuity for a Commercial Printing Firm 166 Figure 20: Expected Shares of Media Formats Delivered by Digital New Media 167 Figure 21: Drivers of Digital New Media 168 Figure 22: Comparison of Selected Media Formats 169 List of Illustrations Figure 23: Overview of E Book Readers 172 Figure 24: The Dissemination of Desktop and Network Printers 173 Figure 25: Location of Page Reproduction 174 Figure 26: Distribution of Page Reproduction by Type of Printing Establishment 175 Figure 27: Projected Growth of Print Formats Produced by Commercial Printing 176 Figure 28: Horizontal Discontinuity for Monochrome Printing? I77 Figure 29: Distribution of Professional Printing by Process Technology I79 Figure 30: Overview of Digital Imaging and Printing Systems I80 Figure 31: Vertical Discontinuity for Professional Photography? 181 Figure 32: Process Economics of Conventional Offset, Direct Imaging and Digital Printing 182 Figure 33: Specifics of Offset Direct Imaging and Digital Printing Presses 183 Figure 34: Installed Base of Digital Imaging and Digital Printing Technology 184 Figure 35: Anticipated Turnaround Times for Commercial Print Jobs 185 Figure 36: Characteristics of Short Run Output Devices 186 Figure 37: Categorization and Evolution of Reproduction Devices in the 1990s I87 Figure 38: Current Internet and E Commerce Activities of Commercial Printers 189 Figure 39: Current Internet and E Commerce Activities of Print Buyers 189 Figure 40: The Impact of Internet Related Start up Firms on the Commercial Printing to Publishing Industry System 190 Figure 41: Cost Degression of Conventional Offset, Digital Imaging and Digital Printing 191 Figure 42: The Value Added of Variable Data Printing for Corporate Catalog Publishers 192 Figure 43: Different Levels of Variable Data Printing 193 Figure 44: High Industry Fragmentation of Commercial Printing 195 Figure 45: The Beginnings of Strong Industry Consolidation 19 Figure 46: Distribution of Transactions by Type of Printing Firm 197 Figure 47: The Economics Behind a Consolidator Strategy 199
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Mastering technological discontinuity evolutionary dynamics and strategic choice for commercial printing firms Rüdiger Schmidt
2002
XIX, 231, XII S. graph. Darst.
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spellingShingle Schmidt, Rüdiger
Mastering technological discontinuity evolutionary dynamics and strategic choice for commercial printing firms
Technischer Fortschritt (DE-588)4059252-2 gnd
Strategisches Management (DE-588)4124261-0 gnd
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title Mastering technological discontinuity evolutionary dynamics and strategic choice for commercial printing firms
title_auth Mastering technological discontinuity evolutionary dynamics and strategic choice for commercial printing firms
title_exact_search Mastering technological discontinuity evolutionary dynamics and strategic choice for commercial printing firms
title_full Mastering technological discontinuity evolutionary dynamics and strategic choice for commercial printing firms Rüdiger Schmidt
title_fullStr Mastering technological discontinuity evolutionary dynamics and strategic choice for commercial printing firms Rüdiger Schmidt
title_full_unstemmed Mastering technological discontinuity evolutionary dynamics and strategic choice for commercial printing firms Rüdiger Schmidt
title_short Mastering technological discontinuity
title_sort mastering technological discontinuity evolutionary dynamics and strategic choice for commercial printing firms
title_sub evolutionary dynamics and strategic choice for commercial printing firms
topic Technischer Fortschritt (DE-588)4059252-2 gnd
Strategisches Management (DE-588)4124261-0 gnd
Druckindustrie (DE-588)4021852-1 gnd
Technologiemanagement (DE-588)4215161-2 gnd
topic_facet Technischer Fortschritt
Strategisches Management
Druckindustrie
Technologiemanagement
USA
Hochschulschrift
url http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009784698&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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