Education and research for marketing and quality management in libraries satellite meeting, Québec, August 14 - 16, 2001 = La formation et la recherche sur le marketing et la gestion de la qualité en bibliothèque
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| Format: | Buch |
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| Sprache: | English French |
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Saur
2002
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| Schriftenreihe: | IFLA publications
99 |
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| Online-Zugang: | Inhaltsverzeichnis |
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| 245 | 1 | 0 | |a Education and research for marketing and quality management in libraries |b satellite meeting, Québec, August 14 - 16, 2001 = La formation et la recherche sur le marketing et la gestion de la qualité en bibliothèque |c ed. by Réjean Savard. [International Federation of Library Associations and Institutions] |
| 246 | 1 | 1 | |a La formation et la recherche sur le marketing et la gestion de la qualité en bibliothèque |
| 264 | 1 | |a München |b Saur |c 2002 | |
| 300 | |a X, 326 S. |b graph. Darst. : 21 cm | ||
| 336 | |b txt |2 rdacontent | ||
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| 490 | 1 | |a IFLA publications |v 99 | |
| 500 | |a Beitr. teilw. franz., teilw. engl. | ||
| 650 | 4 | |a Bibliothèques - Marketing - Congrès | |
| 650 | 7 | |a Bibliothèques - Marketing - Congrès |2 ram | |
| 650 | 7 | |a Bibliothèques - Évaluation - Congrès |2 ram | |
| 650 | 4 | |a Libraries |x Marketing |v Congresses | |
| 650 | 4 | |a Libraries |x Quality control |v Congresses | |
| 650 | 4 | |a Library education |v Congresses | |
| 650 | 4 | |a Bibliothèques |x Marketing |v Congrès | |
| 650 | 4 | |a Bibliothèques |x Normes |v Congrès | |
| 650 | 4 | |a Bibliothèques |x Qualité |x Contrôle |v Congrès | |
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Datensatz im Suchindex
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| _version_ | 1824051958364766208 |
| adam_text | Table of Contents / Table des Matieres
Preface ix
Preface x
Introduction Papers / Conferences d introduction
Les dimensions manageriales des activites documentaires :
reflexions conceptuelles et pedagogiques
Christiane Volant 1
Managing Outside the Box : Marketing and Quality Management
as Key to Library Effectiveness
Darlene Weingand 8
Report on the Teaching of Marketing in Schools of Library and
Information Science (LIS) /
Enseignement du marketing dans les ecoles de Bibliorheconomie
et Sciences de Plnformation (BSI) : Etat des lieux
The Teaching of Marketing and Quality Management in Schools of
Library and Information Studies : The Case ofNorth America
France Bouthillier 21
The State of Marketing Teaching in Schools of Library and Information
Science in South America
Sueli Mara S.P. Ferreira 31
Teaching of Marketing and Quality Management in Schools of Library and
Information Science (LIS) in the UK: A Review and Report ofFindings
Sheila Webber 43
Research and Evaluation in Marketing and Quality Management /
Recherche et Evaluation en mattere de gestion du marketing
et de la qualite
Programmepour l etude des determinants internes de lafrequentation
des bibliotheques
Claude Poissenot 69
Unlocking the Library : Marketing Library Services : a case study approach
Janine Schmidt 87
Le reseau sons I eclairage de la demarche qualite : Proposilion d um
grille d indicaleurs pour I evalvation des effets qualitatifs de la
cooperation inter bibliotheques
Jalel Rouissi 98
Education for Marketing and Quality Management in LIS /
Formation pour la gestion de la qualite et du marketing en BSI
Multimedia Courseware on Total Quality Management for Continuing
Professional Education
Uma Kanjilal et Linda Smith 117
Continuing Education for Library and Information Professionals :
A Practical approach
Christie Koontz 126
Education for Marketing Management: Profitable Opportunities for
Information Professionals in Estonia
AiraLepik 134
Marketing and Quality Management:
Applications, Case Studies and Research /
La gestion de la qualite et du marketing :
applications, etudes de cas et recherche
Implementing ISO 9000 Standards in a University Library. The Quality
System in Universität Autonoma de Barcelona Library Service
NuriaBalagu6 145
Proposition d un outil de diagnostic en bibliotheque academique
Christine Ollendorf 157
Marketing and New Approaches /
Marketing et nouvelles approches
The Marketing and Management of Electronic Journals in Academic ¦¦
Libraries : A Needfor Change
Linda Ashcroft 173
vi
La campagne «La Semaine des bibliotheques publiques» au Quebec :
bilan et perspeclives
Claudette Poulin 190
Relationships between Marketing and Quality Management /
Les relations entre marketing et gestion de la qualite
On the Link between Marketing and Quality
Dinesh K. Gupta et Ashok Jambhekar 205
Marketing et gestion de la qualite pour les Centres regionaux de
Services aux bibliotheques publiques du Quebec : des outils essentiels
au developpement
Richard Boivin 221
Quality Indicators and Marketing: The Convergence between the
Providers and the Customers Point ofView in Brazilian Untversity
Libraries
Waldomiro Vergueiro et Telma de Carvalho 236
Diversity of Barriers to Marketing in LIS /
La diversite des barrieres au marketing en BSI
Marketing to Libraries and Information Centres in Rural Areas of
Developing Countries : The African Scenario
Daniel Ruheni 247
Bibliotheques et marketing: une valse ä 3 temps : repulsion, attirance,
adaptation
Marielle de Miribel 258
A Slip between the Cup and the Lip: Practical and Intellectual
Problems of Marketing U.S. Academic Libraries
John Buschman et Dorothy Warner 269
Modelisation and Theory in Marketing /
Modelisation et theorie en marketing
Repositioning the Library with Two Lines of Information Services
for a Target Market: The Virtual Customers
Diane Mittermeyer 281
vii
La valeur consommateur de Chapters ä l epreuve de la typologie
de Holbrook
Olivier Badot 293
Creating and Sustaining Competitive Advantage in Libraries :
Wales, Case Study
Judith Broady Preston et Emma Bames 309
Wrap Up and Reflections on the IFLA Quebec Satellite Meeting /
Synthese et reflexions sur le Colloque satellite IFLA de Quebec
From the Developing Countries Participants /
Des Participants des Pays en Developpement
Amadou Diop 317
From the French Speaking Participants /
Des Participants Francophones
Marielle de Miribel 321
From the English Speaking Participants /
Des Participants Anglophones
Tom Wilding 324
|
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| discipline | Allgemeines Pädagogik |
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| genre | (DE-588)1071861417 Konferenzschrift 2001 Québec gnd-content |
| genre_facet | Konferenzschrift 2001 Québec |
| id | DE-604.BV014037968 |
| illustrated | Illustrated |
| indexdate | 2025-02-14T17:43:16Z |
| institution | BVB |
| isbn | 359821829X |
| language | English French |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-009612670 |
| oclc_num | 64501195 |
| open_access_boolean | |
| owner | DE-384 DE-355 DE-BY-UBR DE-12 DE-210 DE-19 DE-BY-UBM DE-29 DE-473 DE-BY-UBG DE-521 DE-11 |
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| physical | X, 326 S. graph. Darst. : 21 cm |
| publishDate | 2002 |
| publishDateSearch | 2002 |
| publishDateSort | 2002 |
| publisher | Saur |
| record_format | marc |
| series | IFLA publications |
| series2 | IFLA publications |
| spellingShingle | Education and research for marketing and quality management in libraries satellite meeting, Québec, August 14 - 16, 2001 = La formation et la recherche sur le marketing et la gestion de la qualité en bibliothèque IFLA publications Bibliothèques - Marketing - Congrès Bibliothèques - Marketing - Congrès ram Bibliothèques - Évaluation - Congrès ram Libraries Marketing Congresses Libraries Quality control Congresses Library education Congresses Bibliothèques Marketing Congrès Bibliothèques Normes Congrès Bibliothèques Qualité Contrôle Congrès Marketing Congrès Marketing (DE-588)4037589-4 gnd Qualitätsmanagement (DE-588)4219057-5 gnd Bibliothek (DE-588)4006439-6 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4219057-5 (DE-588)4006439-6 (DE-588)1071861417 |
| title | Education and research for marketing and quality management in libraries satellite meeting, Québec, August 14 - 16, 2001 = La formation et la recherche sur le marketing et la gestion de la qualité en bibliothèque |
| title_alt | La formation et la recherche sur le marketing et la gestion de la qualité en bibliothèque |
| title_auth | Education and research for marketing and quality management in libraries satellite meeting, Québec, August 14 - 16, 2001 = La formation et la recherche sur le marketing et la gestion de la qualité en bibliothèque |
| title_exact_search | Education and research for marketing and quality management in libraries satellite meeting, Québec, August 14 - 16, 2001 = La formation et la recherche sur le marketing et la gestion de la qualité en bibliothèque |
| title_full | Education and research for marketing and quality management in libraries satellite meeting, Québec, August 14 - 16, 2001 = La formation et la recherche sur le marketing et la gestion de la qualité en bibliothèque ed. by Réjean Savard. [International Federation of Library Associations and Institutions] |
| title_fullStr | Education and research for marketing and quality management in libraries satellite meeting, Québec, August 14 - 16, 2001 = La formation et la recherche sur le marketing et la gestion de la qualité en bibliothèque ed. by Réjean Savard. [International Federation of Library Associations and Institutions] |
| title_full_unstemmed | Education and research for marketing and quality management in libraries satellite meeting, Québec, August 14 - 16, 2001 = La formation et la recherche sur le marketing et la gestion de la qualité en bibliothèque ed. by Réjean Savard. [International Federation of Library Associations and Institutions] |
| title_short | Education and research for marketing and quality management in libraries |
| title_sort | education and research for marketing and quality management in libraries satellite meeting quebec august 14 16 2001 la formation et la recherche sur le marketing et la gestion de la qualite en bibliotheque |
| title_sub | satellite meeting, Québec, August 14 - 16, 2001 = La formation et la recherche sur le marketing et la gestion de la qualité en bibliothèque |
| topic | Bibliothèques - Marketing - Congrès Bibliothèques - Marketing - Congrès ram Bibliothèques - Évaluation - Congrès ram Libraries Marketing Congresses Libraries Quality control Congresses Library education Congresses Bibliothèques Marketing Congrès Bibliothèques Normes Congrès Bibliothèques Qualité Contrôle Congrès Marketing Congrès Marketing (DE-588)4037589-4 gnd Qualitätsmanagement (DE-588)4219057-5 gnd Bibliothek (DE-588)4006439-6 gnd |
| topic_facet | Bibliothèques - Marketing - Congrès Bibliothèques - Évaluation - Congrès Libraries Marketing Congresses Libraries Quality control Congresses Library education Congresses Bibliothèques Marketing Congrès Bibliothèques Normes Congrès Bibliothèques Qualité Contrôle Congrès Marketing Congrès Marketing Qualitätsmanagement Bibliothek Konferenzschrift 2001 Québec |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009612670&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| volume_link | (DE-604)BV021463498 |
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