Advertising age handbook of advertising
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Hauptverfasser: | , |
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Format: | Buch |
Sprache: | English |
Veröffentlicht: |
Lincolnwood (Chicago), Ill.
NTC Business Books
1999
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MARC
LEADER | 00000nam a2200000 c 4500 | ||
---|---|---|---|
001 | BV013726058 | ||
003 | DE-604 | ||
005 | 20010516 | ||
007 | t| | ||
008 | 010515s1999 xx a||| |||| 00||| eng d | ||
020 | |a 0844236705 |9 0-8442-3670-5 | ||
035 | |a (OCoLC)246123258 | ||
035 | |a (DE-599)BVBBV013726058 | ||
040 | |a DE-604 |b ger |e rakwb | ||
041 | 0 | |a eng | |
049 | |a DE-703 |a DE-188 | ||
050 | 0 | |a HF5823 | |
082 | 0 | |a 659.1 | |
084 | |a QP 630 |0 (DE-625)141916: |2 rvk | ||
100 | 1 | |a Lewis, Herschell Gordon |e Verfasser |4 aut | |
245 | 1 | 0 | |a Advertising age handbook of advertising |c Herschell Gordon Lewis ; Carol Nelson |
246 | 1 | 3 | |a Handbook of advertising |
264 | 1 | |a Lincolnwood (Chicago), Ill. |b NTC Business Books |c 1999 | |
300 | |a XI, 228 S. |b Ill. | ||
336 | |b txt |2 rdacontent | ||
337 | |b n |2 rdamedia | ||
338 | |b nc |2 rdacarrier | ||
650 | 0 | 7 | |a Werbekampagne |0 (DE-588)4134093-0 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
689 | 0 | 0 | |a Werbekampagne |0 (DE-588)4134093-0 |D s |
689 | 0 | |5 DE-604 | |
689 | 1 | 0 | |a Werbung |0 (DE-588)4065541-6 |D s |
689 | 1 | |5 DE-188 | |
700 | 1 | |a Nelson, Carol |e Verfasser |4 aut | |
943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-009380754 |
Datensatz im Suchindex
_version_ | 1819245876186447872 |
---|---|
any_adam_object | |
author | Lewis, Herschell Gordon Nelson, Carol |
author_facet | Lewis, Herschell Gordon Nelson, Carol |
author_role | aut aut |
author_sort | Lewis, Herschell Gordon |
author_variant | h g l hg hgl c n cn |
building | Verbundindex |
bvnumber | BV013726058 |
callnumber-first | H - Social Science |
callnumber-label | HF5823 |
callnumber-raw | HF5823 |
callnumber-search | HF5823 |
callnumber-sort | HF 45823 |
callnumber-subject | HF - Commerce |
classification_rvk | QP 630 |
ctrlnum | (OCoLC)246123258 (DE-599)BVBBV013726058 |
dewey-full | 659.1 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 659 - Advertising and public relations |
dewey-raw | 659.1 |
dewey-search | 659.1 |
dewey-sort | 3659.1 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
format | Book |
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id | DE-604.BV013726058 |
illustrated | Illustrated |
indexdate | 2024-12-23T15:34:27Z |
institution | BVB |
isbn | 0844236705 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-009380754 |
oclc_num | 246123258 |
open_access_boolean | |
owner | DE-703 DE-188 |
owner_facet | DE-703 DE-188 |
physical | XI, 228 S. Ill. |
publishDate | 1999 |
publishDateSearch | 1999 |
publishDateSort | 1999 |
publisher | NTC Business Books |
record_format | marc |
spelling | Lewis, Herschell Gordon Verfasser aut Advertising age handbook of advertising Herschell Gordon Lewis ; Carol Nelson Handbook of advertising Lincolnwood (Chicago), Ill. NTC Business Books 1999 XI, 228 S. Ill. txt rdacontent n rdamedia nc rdacarrier Werbekampagne (DE-588)4134093-0 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Werbekampagne (DE-588)4134093-0 s DE-604 Werbung (DE-588)4065541-6 s DE-188 Nelson, Carol Verfasser aut |
spellingShingle | Lewis, Herschell Gordon Nelson, Carol Advertising age handbook of advertising Werbekampagne (DE-588)4134093-0 gnd Werbung (DE-588)4065541-6 gnd |
subject_GND | (DE-588)4134093-0 (DE-588)4065541-6 |
title | Advertising age handbook of advertising |
title_alt | Handbook of advertising |
title_auth | Advertising age handbook of advertising |
title_exact_search | Advertising age handbook of advertising |
title_full | Advertising age handbook of advertising Herschell Gordon Lewis ; Carol Nelson |
title_fullStr | Advertising age handbook of advertising Herschell Gordon Lewis ; Carol Nelson |
title_full_unstemmed | Advertising age handbook of advertising Herschell Gordon Lewis ; Carol Nelson |
title_short | Advertising age handbook of advertising |
title_sort | advertising age handbook of advertising |
topic | Werbekampagne (DE-588)4134093-0 gnd Werbung (DE-588)4065541-6 gnd |
topic_facet | Werbekampagne Werbung |
work_keys_str_mv | AT lewisherschellgordon advertisingagehandbookofadvertising AT nelsoncarol advertisingagehandbookofadvertising AT lewisherschellgordon handbookofadvertising AT nelsoncarol handbookofadvertising |