Crossing the chasm marketing and selling high-tech products to mainstream customers
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York, NY
HarperBusiness
1999
|
| Ausgabe: | Rev. ed. |
| Schlagworte: | |
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MARC
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| 100 | 1 | |a Moore, Geoffrey A. |d 1946- |e Verfasser |0 (DE-588)13788222X |4 aut | |
| 245 | 1 | 0 | |a Crossing the chasm |b marketing and selling high-tech products to mainstream customers |c Geoffrey A. Moore |
| 250 | |a Rev. ed. | ||
| 264 | 1 | |a New York, NY |b HarperBusiness |c 1999 | |
| 300 | |a XXI, 227 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 7 | |a Hoogwaardige technologie |2 gtt | |
| 650 | 7 | |a Verkooptechnieken |2 gtt | |
| 650 | 4 | |a High technology |x Marketing | |
| 650 | 4 | |a Selling |x High technology | |
| 650 | 4 | |a Technological innovations |x Marketing | |
| 650 | 0 | 7 | |a Spitzentechnologie |0 (DE-588)4124236-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Technische Innovation |0 (DE-588)4431027-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Innovationsmanagement |0 (DE-588)4161817-8 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
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| any_adam_object | |
| author | Moore, Geoffrey A. 1946- |
| author_GND | (DE-588)13788222X |
| author_facet | Moore, Geoffrey A. 1946- |
| author_role | aut |
| author_sort | Moore, Geoffrey A. 1946- |
| author_variant | g a m ga gam |
| building | Verbundindex |
| bvnumber | BV013311588 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5439 |
| callnumber-raw | HF5439.H54 |
| callnumber-search | HF5439.H54 |
| callnumber-sort | HF 45439 H54 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)40516822 (DE-599)BVBBV013311588 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | Rev. ed. |
| format | Book |
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| id | DE-604.BV013311588 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T18:43:35Z |
| institution | BVB |
| isbn | 0066620023 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-009076169 |
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| physical | XXI, 227 S. |
| publishDate | 1999 |
| publishDateSearch | 1999 |
| publishDateSort | 1999 |
| publisher | HarperBusiness |
| record_format | marc |
| spelling | Moore, Geoffrey A. 1946- Verfasser (DE-588)13788222X aut Crossing the chasm marketing and selling high-tech products to mainstream customers Geoffrey A. Moore Rev. ed. New York, NY HarperBusiness 1999 XXI, 227 S. txt rdacontent n rdamedia nc rdacarrier Hoogwaardige technologie gtt Verkooptechnieken gtt High technology Marketing Selling High technology Technological innovations Marketing Spitzentechnologie (DE-588)4124236-1 gnd rswk-swf Technische Innovation (DE-588)4431027-4 gnd rswk-swf Innovationsmanagement (DE-588)4161817-8 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Spitzentechnologie (DE-588)4124236-1 s Technische Innovation (DE-588)4431027-4 s Marketing (DE-588)4037589-4 s Innovationsmanagement (DE-588)4161817-8 s 1\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Moore, Geoffrey A. 1946- Crossing the chasm marketing and selling high-tech products to mainstream customers Hoogwaardige technologie gtt Verkooptechnieken gtt High technology Marketing Selling High technology Technological innovations Marketing Spitzentechnologie (DE-588)4124236-1 gnd Technische Innovation (DE-588)4431027-4 gnd Innovationsmanagement (DE-588)4161817-8 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4124236-1 (DE-588)4431027-4 (DE-588)4161817-8 (DE-588)4037589-4 |
| title | Crossing the chasm marketing and selling high-tech products to mainstream customers |
| title_auth | Crossing the chasm marketing and selling high-tech products to mainstream customers |
| title_exact_search | Crossing the chasm marketing and selling high-tech products to mainstream customers |
| title_full | Crossing the chasm marketing and selling high-tech products to mainstream customers Geoffrey A. Moore |
| title_fullStr | Crossing the chasm marketing and selling high-tech products to mainstream customers Geoffrey A. Moore |
| title_full_unstemmed | Crossing the chasm marketing and selling high-tech products to mainstream customers Geoffrey A. Moore |
| title_short | Crossing the chasm |
| title_sort | crossing the chasm marketing and selling high tech products to mainstream customers |
| title_sub | marketing and selling high-tech products to mainstream customers |
| topic | Hoogwaardige technologie gtt Verkooptechnieken gtt High technology Marketing Selling High technology Technological innovations Marketing Spitzentechnologie (DE-588)4124236-1 gnd Technische Innovation (DE-588)4431027-4 gnd Innovationsmanagement (DE-588)4161817-8 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Hoogwaardige technologie Verkooptechnieken High technology Marketing Selling High technology Technological innovations Marketing Spitzentechnologie Technische Innovation Innovationsmanagement Marketing |
| work_keys_str_mv | AT mooregeoffreya crossingthechasmmarketingandsellinghightechproductstomainstreamcustomers |