From millwrights to shipwrights to the twenty-first century explorations in a history of technical communication in the Unites States

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1. Verfasser: Brockmann, R. John (VerfasserIn)
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Veröffentlicht: Cresskill, NJ Hampton Press 1998
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_version_ 1819659800738267136
adam_text FROMMILLWRIGHTSTO SHIPWRIGHTSTOTHE TWENTY-FIRSTCENTURY EXPLORATIONSINAHISTORYOF TECHNICALCOMMUNICATION INTHE UNITEDSTATES R.JOHN BROCKMANN UNIVERSITYOFDELAWARE R HAMPTON PRESS,INC. CRESSKILL,NEVVJERSEY CONTENTS PARTONE: INTRODUCTION: THE ROLE OF CLIO, THEMUSE OFHISTORY, IN TECHNICAL COMMUNICATION 1 INTRODUCTION 1 ANECLECTIC HISTORY 2 THE ORGANIZATION OFTHE BOOK 3 THEME 1:THE TRADITION OFNONVERBAL COMMUNICATION IN NINETEENTH-CENTURY U.S.TECHNICAL COMMUNICATION (I791-1887) 9 CHAPTER 1:OLIVER EVANS AND THEWEAVE OFTEXTAND GRAPHICS FORANTEBELLUM MILLWRIGHTS 19 THE VISIONARY PROJECTOR 22 FROM THE MIND S EYE TOCOMMUNICATION WITH OTHERS: EVANS S INITIAL COMMUNICATION ATTEMPTS 25 AMIXOFTEXTAND PICTURES-THE UNIVERSAL ASYLUM ANDCOLUMBIAN MAGAZINE AND ANEW BROADSIDE 30 FROM ARTICLE AND BROADSIDE TOBOOK 34 THEYOUNGMILL-WRIGHT ANDMILLER~ GUIDE, 1795: VISUAL COMMUNICATION AND VISUAL COMPREHENSION 40 THE LEGACYOFTHEGUIDE 49 THEABORTION OFTHEYOUNGSTEAM ENGINEER~ GUIDE, 1805: THE LIMITS OFVISUAL THINKING 50 VII VIII CONTENTS CHAPTER 2:THE CHANGING WEAVE OFTEXTAND GRAPHICS INANTEBELLUM SHIPWRIGHT MANUALS 69 THE PURPOSE OFAHALF-HULL LIFT-MODEL 71 THE DEVELOPMENT OFHALF-HULL LIFT-MODELS 73 THEPRACTICAL SHIPBUILDER (1839) AND ATREATISE ONMARINE ANDNAVAL ARCHITECTURE (1851) 76 THE SIMILARITIES OFMCKAY SAND GRIFFITHS S BOOKS 82 GRIFFITHS WANTED TOPRESENT IMPROVEMENTS INADVANCE OFTHEAGE 83 THE QUALITATIVE WEAVE OFTEXTAND GRAPHICSREVEALS DIVERGENT RHETORICAL STRATEGIES 85 THE MULTIPLE PURPOSES OFANTEBELLUM SHIPWRIGHT GRAPHICS 90 CHAPTER 3: 19TH CENTURY ORAL TECHNICAL COMMUNICATION: NCR SSILVERDOLLARDEMONSTRATION 99 THE BIRTH OFTHE CASH REGISTER 100 THE EMERGENCE OFTHE NCRSALES PRIMER 104 THE SYSTEMATIC COVERAGE OFINFORMATION AND THE NONVERBAL ELEMENTS OFTHE SILVER DOLLAR DEMONSTRATION 106 THEME 2:THE POWER OFGENRE IN AMERICAN TECHNICAL COMMUNICATION 117 CHAPTER 4:TECHNICAL STYLEFROM 1795-1980 INTHE PATENT GENRE 123 PATENTS ASEXPERIMENTAL ARTIFACTS 125 THE ORIGIN OFTHEAMERICAN PATENT 125 SPECIFIC ANALYSIS USED INSAMPLE PATENT EXPERIMENT 128 WHAT THE PATENT EXPERIMENT REVEALED 131 PATENT STYLISTIC CONSISTENCY 139 APPENDIX 1:PATENTS EXAMINED 140 APPENDIX 2:PATENT ANALYSIS DATA 145 CHAPTER 5:THE EMERGENCE AND DEVELOPMENT OFATECHNICAL COMMUNICATION GENRE, THE INSTRUCTION MANUAL. PART 1.SEWING MACHINES AND MOWER-REAPERS: 1850-1915 153 THE BIRTH OFTHE INSTRUCTION MANUAL GENRE 153 THE NEED TOEXPLORE THE BEGINNINGS OFTHE INSTRUCTION MANUAL 156 THE NINETEENTH-CENTURY DEFINES THE GENRE OFINSTRUCTION MANUALS 159 THE FIRST EXPERIMENT: COMPARING THE PUBLISHED STANDARDS TOCONTEMPORANEOUS SEWING MACHINE MANUALS 166 THE SECOND EXPERIMENT: CONTEMPORARY SEWING MACHINE MANUALS COMPARED TOCONTEMPORARY MOWER-REAPER MANUALS 169 THE THIRD EXPERIMENT: COMPARING 60YEARSOFSEWING MACHINE MANUALS TOTHOSE WRITTEN ATTHETIME OFTHE PUBLISHED GENRE STANDARDS 174 CONTENTS IX THEFOURTH EXPERIMENT: COMPARING THE ADHERENCE TO PUBLISHED GENRE STANDARDS OFSEWING MACHINE MANUALS AND MOWER-REAPER MANUALS WRITTEN OVER 60YEARS 179 MAKING SENSE OFTHEFINDINGS INTHE EXPERIMENTS 185 CHAPTER 6:THE EMERGENCE AND DEVELOPMENT OFATECHNICAL COMMUNICATION GENRE, THE INSTRUCTION MANUAL. PART2.FORD AND CHEVROLET: 1912-1988 223 FROM MATOPAASAUDIENCE 223 WHY FORD AND CHEVROLET? 227 WHAT WASANALYZED AND WHY 228 EXAMINING THE GENRE CHARACTERISTICS OFBREVITY INTHEAUTOMOBILE INSTRUCTION MANUALS 231 EXAMINING THE GENRE CHARACTERISTICS OFPROFUSENESS OF ILLUSTRATIONS INTHEAUTOMOBILE INSTRUCTION MANUALS 237 EXAMINING THEGENRE CHARACTERISTICS OFEXPLICIT SIGNSOF STRUCTURE INTHEAUTOMOBILE INSTRUCTION MANUALS 239 WHAT DOTHE FORD AND CHEVROLET MANUALS TELLUSABOUT THEINSTRUCTION MANUAL GENRE? 258 THEME 3:THE INDIVIDUAL AMERICAN TECHNICAL COMMUNICATOR AND THE POSSIBILITIES OFINNOVATION 271 CHAPTER 7:THE STORY OFJOSEPH D.CHAPLINE,FIRST COMPUTER DOCUMENTATION WRITER AND MANAGER, 1948-1955 279 SETTING THE SCENE: THE RACETOTHE COMPUTER MARKETPLACE 280 JDCHAPLINE: BINACTECHNICAL WRITER, 1947-1949 284 JDCHAPLINE, TECHNICAL WRITING MANAGER: 1950-1955 306 THE MORAL OFTHE STORY 317 CHAPTER 8:NEW COMPUTER TECHNOLOGY, NEW DOCUMENTATION METHODOLOGY? SIDNEY LIDAS CREATION OFTHE FIRST IBM COMPUTER INSTRUCTION MANUAL FORTHE TYPE701,1952-3 329 SETTING THE STAGE:THE TECHNOLOGICAL CONTEXT OFTHE TYPE701 330 THETYPE701:ASHARP BREAKFROM IBMSPAST? 332 SETTING THE STAGE:THE RHETORICAL CONTEXT OFTHE TYPE701 335 THEWORK OFSIDNEY LIDA INCREATING THE PRINCIPLES OF OPERATION: TYPE701ANDASSOCIATED EQUIPMENT (1953) 349 UDA S ODYSSEY COMPARED TOCHAPLINE S 374 PARTTWO: USING A HISTORICAL PERSPECTIVE IN TECHNICAL COMMUNICATION 385 ANALOGOUS PROBLEMS: COMPUTER SCREEN LIMITATIONS AND THE COST OFTELEGRAMS 388 USING AHISTORICAL ANALOGY TOCREATE ASOLUTION 390 HOW TODEVELOP HISTORICAL ANALOGIES 392 X CONTENTS CHAPTER 9:AHISTORICAL PERSPECTIVE ONTECHNICAL COMMUNICATION PARADIGMS, IBM STASKORIENTATION AND MINIMALISM 397 DEFINE THE IMMEDIATE SITUATION AND THE DECISION MAKERS PROBLEMS-IBM INTHE 1940S AND 1950S VERSUS IBM OFTHE 1980S 397 DEFINE THE IMMEDIATE DECISION MAKER S SOLUTION-PUBLICATION GUIDELINES, DESIGNING TASK-ORIENTED LIBRARIES FOR PROGRAMMING PRODUCTS 400 DEFINE THE SITUATION THEN AND THE DECISION MAKER S PROBLEMS- DECENTRALIZED CONTROL OFTHE AMERICAN FACTORY, 1880S 407 DEFINE THE DECISION MAKER S SOLUTION THEN-SCIENTIFIC MANAGEMENT 408 DESCRIBE THE EVALUATION OFTHE DECISION MAKER S SOLUTION INTHE PAST-SCIENTIFIC MANAGEMENT WAS AUTOCRATIC INTENDENCY 413 WASTHERE, ISTHERE, ANALTERNATIVE? 415 ADEBATE NEVER HELD 424 NAME/SUBJECT INDEX 437 LISTOFILLUSTRATIONS 1.1. PORTRAIT OFOLIVER EVANS 1.2. ATEXT AND GRAPHIC COMBINATION, PAGE33FROM THE PORTFOLIO 1.3. THE GRAPHIC PRECEDES THE TEXT INEVANS S MIND S EYE, PAGE 50FROM THE PORTFOLIO 1.4. TEXTUAL-GRAPHICAL INTERPENETRATION INEVANS S MINDS EYE, PAGES 54-7 FROM THE PORTFOLIO 1.5. FIRST PUBLIC TEXTUAL DESCRIPTION OFEVANS SINVENTIONS, 1787 1.6. THE OPENING GRAPHIC FROM THE UNIVERSAL ASYLUM ANDCOLUMBIAN MAGAZINE BROADSIDE, JANUARY 1791 1.7. FROM THE UNIVERSAL ASYLUM ANDCOLUMBIAN MAGAZINE BROADSIDE, JANUARY 1791 1.8. FROM THE UNIVERSAL ASYLUM ANDCOLUMBIAN MAGAZINE BROADSIDE, JANUARY 1791 1.9. FROM THE UNIVERSAL ASYLUM ANDCOLUMBIAN MAGAZINE BROADSIDE, JANUARY 1791 1.10. FROM THE UNIVERSAL ASYLUM ANDCOLUMBIAN MAGAZINE BROADSIDE, JANUARY 1791 1.11. FRONT OFBLANK LICENSE FOREVANSS DESIGN, PAGE 161 FROM THE PORTFOLIO 21 25 26 27 28 32 33 34 35 36 39 CONTENTS XI 1.12. ARTICLE 89FROM PART ILL, THEGUIDE 42 1.13. ARTICLE 89 FROM PART ILL, THEGUIDE 43 1.14. ARTICLE 89AND 90FROM PART ILL, THEGUIDE 44 1.15. ARTICLE 90 FROM PARTILL, THEGUIDE 45 1.16. ARTICLE 90FROM PART ILL, THEGUIDE AND BACK ILLUSTRATION FORALLOFEVANSS MILL DESIGN LICENSES 46 1.17. VARYING WEAVE OFTEXT AND GRAPHICS INTHEGUIDE 47 1.18. PAGEFROMARTICLE XVIOFTHEABORTION DEMONSTRATING EVANS S TYPICAL TIGHT WEAVE OFTEXTAND GRAPHICS 54 1.19. PAGEFROMARTICLE XVIOFTHEABORTION DEMONSTRATING EVANS S TYPICAL TIGHT WEAVE OFTEXTAND GRAPHICS 55 1.20. PAGEFROMARTICLE XVIOFTHEABORTION DEMONSTRATING EVANS STYPICAL TIGHT WEAVE OFTEXTAND GRAPHICS 56 1.21. PAGEFROMARTICLE XVIOFTHEABORTION DEMONSTRATING EVANSS TYPICAL TIGHT WEAVE OFTEXTAND GRAPHICS 56 1.22. PAGEFROMARTICLE XIIIOFTHEABORTION DEMONSTRATING EVANS SMATHEMATICAL-VERBAL SCIENTIFIC STYLE 57 1.23. PAGEFROMARTICLE XIIIOFTHEABORTION DEMONSTRATING EVANS SMATHEMATICAL-VERBAL SCIENTIFIC STYLE 58 2.1. APICTURE OFASHIPWRIGHT AND HISHALF-HULL LIFT-MODEL FROM HARPER! WEEKLY 5MAY 1877 70 2.2. PLATE FROM BEAUFOY SNAUTICAL ANDHYDRAULIC EXPERIMENTS THAT BEARS ADISTINCT RESEMBLANCE TOTHESPLIT APART HALF-HULL LIFT-MODEL 78 2.3. FIGURE 4FROM GRIFFITHSS 1851 TREATISE,DEMONSTRATING THE USE OFTHE HALF-HULL LIFT-MODEL TODETERMINE VESSEL DISPLACEMENT BYHYDROSTATIC BALANCE 80 2.4. FIGURE 5FROM GRIFFITHSS 1851 TREATISE,DEMONSTRATING THE USE OFTHE HALF-HULL LIFT-MODEL TODETERMINE VESSEL DISPLACEMENT BYCOMPARATIVE WEIGHT 80 2.5. FIGURE 15FROM GRIFFITHS S 1851 TREATISE 81 2.6. FIGURE 16FROM GRIFFITHSS 1851 TREATISE, DEMONSTRATING THE USE OFTHEHALF-HULL LIFT-MODEL TOELUCIDATE THE RIGHT ANGLED PRESSURE PRINCIPLE 81 2.7. FIGURE 3FROM MCKAYS 1839 THEPRACTICAL SHIP-BUILDER DEMONSTRATING THE POSITIONING OFTHE STERNPOST 86 2.8. FIGURE 8FROM MCKAY S 1839 THEPRACTICAL SHIP-BUILDER DEMONSTRATING THE FORCES ACTING ON THERUDDER 87 2.9. FIGURE 14FROM GRIFFITHS S 1851 TREATISEDEMONSTRATING CORRECT AND INCORRECT POSITIONING OFTHE STERNPOST OFAVESSEL 89 3.I. JOHN H.PATTERSON SAID: ANALYZE! VISUALIZE! DRAMATIZE! 101 3.2. EXAMPLE OFACASH REGISTER DRAW CARD 103 3.3. FIRST SALES MANUAL, THEPRIMER III XII CONTENTS 4.L. DECREASING USE OFFIRSTAND SECOND PERSON PRONOUNS 133 4.2. QUICK DISAPPEARANCE OFPERSONIFICATIONS 133 4.3. LARGE PERCENTAGE OFPASSIVE VERBS CONSISTENTLY USED BY PATENT AUTHORS 134 4.4. CONSISTENT USE OFNONFINITE VERBS 135 4.5. CONSISTENT USE OFMETAPHORS 136 4.6. CONSISTENTLY VARIED POSITION OFMETAPHORS INADJECTIVE POSITIONS 137 4.7. DECREASE INTHE USE OFIMPRESSIONISTIC WORDS AND PHRASES 138 5.L. EARLYSEWING MACHINE 154 5.2. EARLYMOWER-REAPER 155 5.3. PERCENTAGE OFINSTRUCTIONS INMANUALS 171 5.4. SIMILARITY OFPERCENTAGES OFTOTAL GRAPHICSDEVOTED TO INSTRUCTIONAL SUPPORT 171 5.5. CONSISTENTLY HIGHER FLESCH READING EASESCORES FOR MOWER-REAPER MANUALS 172 5.6. CONSISTENTLY LONGER PARAGRAPHS INSEWING MACHINE MANUALS 172 5.7. VARYING PERCENTAGES OFILLUSTRATIONS PER PAGE OFINSTRUCTIONS 173 5.8. INCREASING PERCENTAGE OFINSTRUCTION INSEWING MACHINE MANUALS 176 5.9. INCREASING PERCENTAGE OFILLUSTRATIONS DEDICATED TO SUPPORTING INSTRUCTIONS 176 5.10. LACK OFCHANGE INFLESCH READING EASESCORES OFSEWING MACHINE MANUALS 177 5.1I. DECREASING SIZEOFPARAGRAPHS INSEWING MACHINE MANUALS 178 5.12. INCREASING NUMBER OFILLUSTRATIONS PER PAGE OFINSTRUCTIONS INSEWING MACHINE MANUALS 179 5.13. SIMILAR INCREASE INPERCENT OFMANUALS DEVOTED TOINSTRUCTIONS 182 5.14. RAPID RISEINGRAPHICS DEVOTED TOINSTRUCTIONS 182 5.15. CONVERGENCE OFFLESCH READING EASESCORES INTHE TWO GROUPS OFMANUALS 183 5.16. SIMILAR TRENDS INDOWNSIZING PARAGRAPHS 184 5.17. DIFFERENT PERCENTAGES OFGRAPHICS DEVOTED TOINSTRUCTIONS 185 5.18. CONSISTENTLY LARGE PORTIONS OFMOWER-REAPER MANUALS DEVOTED TOCONTENT OTHER THAN INSTRUCTIONS 194 5.19. FRONT COVER CARTOON FROM DIRECTIONS FOR SETTING UPAND OPERATING BUCKEYE BANNER BINDER, BYAULTMAN MILLER &: CO(1891) 203 6.L. THE CHANGING SIZEOFAUTOMOBILE USER MANUALS 232 6.2. TREND INPERCENTAGE OFTOTAL INSTRUCTION MANUALS PAGES USED FORINSTRUCTIONS 233 6.3. TREND INPERCENTAGE OFINSTRUCTION PAGES WITH GRAPHICS INAUTOMOBILE MANUALS 238 6.4. TREND INPERCENTAGE OFGRAPHICS ONINSTRUCTION PAGES IN FOUR TYPES OFINSTRUCTION MANUALS 238 CONTENTS XIII 6.5. PARAGRAPHS PER PAGE ININSTRUCTION MANUALS 241 6.6. TRENDININSTRUCTION MANUALS FORPARAGRAPHS LABELED DANGER, CAUTION, ORNOTE 244 6.7. TRENDINPERCENTAGE OFPARAGRAPHS THAT ARETAGGED INAUTOMOBILE INSTRUCTION MANUALS 246 6.8. TREND INTHEHEADINGS PER INSTRUCTION PAGE FOUND IN BOTH 19TH- AND 20TH-CENTURY INSTRUCTION MANUALS 248 6.9. PERCENTAGES OFHEADING TYPES INSEWING MACHINE MANUALS 250 6.10. PERCENTAGES OFHEADING TYPES INMOWER-REAPER MANUALS 252 6.11. PERCENTAGES OFHEADING TYPES INFORD MANUALS 253 6.12. PERCENTAGES OFHEADING TYPES INCHEVROLET MANUALS 254 7.1. EMCCS AND IBM STIMELINES FORCREATING ELECTRONIC COMPUTERS 281 PORTRAIT OFJOSEPH CHAPLINE TAKEN BYANEMCC PHOTOGRAPHER ONHISSTAFFIN 1954 285 7.3. SAMPLE PAGEFROM OPERATING &PROGRAMMING MANUAL FOR THEEDVAC 287 7.4. SAMPLE PAGEFROM OPERATING & PROGRAMMING MANUAL FOR THEEDVAC 288 7.5. TYPICALPAGEFROM MILSPECAN-H-21A 290 7.6. DESCRIPTION AND LOCATION OFCONTROLS INTHE 1941 FORDINSTRUCTION MANUAL 293 7.7. CAUTIONS TOBEOBSERVED INTHE FONL1941 INSTRUCTION MANUAL 294 7.8. LUBRICATION AND MAINTENANCE CHART INTHE 1941 FORDINSTRUCTION MANUAL 295 7.9. CHAPLINES OUTLINE FORTHE OPERATING ANDMAINTENANCE MANUAL OFJUNE 22,1949 296 7.10. TABLEOFCONTENTS OFTHE OPERATING ANDMAINTENANCE MANUALFOR THEBINAC ASITWASDELIVERED INDECEMBER 1949 30I 7.11. TABLEOFCONTENTS OFTHEFINAL ENGINEERING REPORT 302 7.12. TIMING CHART GRAPHICS FROM THE FINAL ENGINEERING REPORT 303 7.13. OPERATIONAL GRAPHICS OFTHE OPERATING ANDMAINTENANCE MANUALFOR THEBINAC ASITWASDELIVERED INDECEMBER 1949 304 7.14. PAGEDESCRIBING OPERATIONS FROM THEFINAL ENGINEERING REPORT 305 7.15. PAGEINSTRUCTING USERS ABOUT OPERATIONS FROM THE OPERATING ANDMAINTENANCE MANUAL 306 7.16. NUMBERED OPERATIONAL INSTRUCTIONS INTHE 1954 REMINGTON RAND, MANUAL OFOPERATION FOR UNIVAC SYSTEM 308 7.17. SIMPLIFIED ANALOGY INTHE 1954 REMINGTON RAND MANUAL OFOPERATION FOR UNIVAC SYSTEM 313 7.18. SIMPLIFIED ANALOGY INTHE 1954 REMINGTON RAND MANUAL OFOPERATION FOR UNIVAC SYSTEM 314 8.1. THERACEBETWEEN EMCCAND IBMTOCREATE COMMERCIAL ELECTRONIC DIGITAL COMPUTERS 331 XIV CONTENTS 8.2. THE IBMSIGNATURE STYLE OFTHE 19305 AND 19405RANGED BETWEEN 100% AND 153% OFPAGES WITH ILLUSTRATIONS 339 8.3. THE PERCENTAGE OFCORRELATIVE ILLUSTRATIONS OFTHE IBMSIGNATURE STYLE OFTHE 19305-19405 RANGED BETWEEN 85% AND 100% 340 8.4. THE FLESCH READING EASESCORES OFTHE IBMSIGNATURE STYLE OF THE 19305-19405 RANGED BETWEEN 33AND 49, DIFFICULT TO FAIRLY DIFFICULT 341 8.5. THE NUMBER OFSENTENCES INPARAGRAPHS OFTHE IBMSIGNATURE STYLE OFTHE 19305-19405 RANGED BETWEEN 2AND 3 342 8.6. THE RANGE INHEADINGS PER PAGE OFTHE IBMSIGNATURE STYLE OFTHE 19305-19405 RANGED BETWEEN 262 AND 425% 343 8.7. COMPOSITION OF1-,2-, 3-,AND 4-LEVEL HEADINGS INTHE IBM SIGNATURE STYLE OFTHE 19305-19405 REVEALS NO SIGNATURE STYLE 345 8.8. THE ILLUSTRATION ACCOMPANYING THE TEXT EXAMPLE OF FIELD SELECTION FROM THE IBMMACHINE METHOD OJACCOUNTING, ELECTRIC ACCOUNTING MACHINES, TYPE285 AND TYPE297 (1936) 346 8.9. SIDNEY UDA, 2ND ROW,CENTER-ENHANCED PHOTO FROMONETAKEN ATIBMCUSTOMER EDUCATION CLASS,POUGHKEEPSIE, AUGUST 1952 349 8.10. UDAS REORGANIZATION OFTHE TYPE701 MATERIALS 356 8.1L. ROCHESTER S ILLUSTRATION EXPLAINING ELECTROSTATIC MEMORY IS MUCH MORE COMPLEX THAN UDA S 362 8.12. UDA S ILLUSTRATION EXPLAINING ELECTROSTATIC MEMORY ISMUCH SIMPLER THAN ROCHESTER S 363 8.13. THE FRONT OFTHE 7015 QUICK REFERENCE CARD IN 1953, THE PROGRAMMER S CARD 363 8.14. THE PRELIMINARY AND FINALVERSIONS OFTHE TYPE701 MANUAL COMPARED TOTHE IBMSIGNATURE STYLE OFTHE 1930S-1940S REVEALS IDENTICAL DEEP STRUCTURE DOWN TOFOURTH LEVELHEADINGS 367 8.15. THE PRELIMINARY AND FINALVERSIONS OFTHETYPE701 MANUAL COMPARED TOTHE IBMSIGNATURE STYLE OFTHE 1930S-1940S REVEALS FEWER ILLUSTRATIONS 368 8.16. THE PRELIMINARY AND FINALVERSIONS OFTHE TYPE701 MANUAL COMPARED TOTHE IBMSIGNATURE STYLE OFTHE 1930S-1940S REVEALS SIGNIFICANTLY HIGHER SCORES ONTHE FLESCH READING EASESCALE 372 8.17. THE PRELIMINARY AND FINALVERSIONS OFTHE TYPE701 MANUAL COMPARED TOTHE IBMSIGNATURE STYLE OFTHE 1930S-1940S REVEALS LARGER PARAGRAPHS OFBETWEEN THREE AND FOUR SENTENCES 372 8.18. THE PRELIMINARY AND FINALVERSIONS OFTHE TYPE701 MANUAL COMPARED TOTHE IBMSIGNATURE STYLE OFTHE 1930S-1940S REVEALS MANY FEWERHEADINGS 373 P2.L. VISUAL COMMUNICATION INJOHNSON &: WINTERS BILLOFROUTE FORTHE OREGON TRAIL(1846) 387 P2.2. ASCREEN WITH LINKS FROM THEWRITER~ POCKET ALMANACK 391 CONTENTS XV 9.1. SOFTWARE PRODUCT ORIENTED VERSUS TASK-ORIENTED DOCUMENTATION 402 9.2. SAMPLE INSTRUCTION CARD OFTHE 1910S WITH AWRITTEN TASK 410 LISTOFTABLES 1.1. SEVEN PARTS OFTHEGUIDE 41 1.2. FIVEPARTS OFTHEABORTION WITH THEIR FITINCLASSICAL RHETORIC S DISPOSITIO 53 4.1. PREDICTED CHANGES INFREQUENCY OFSTYLISTICCHOICES DEMONSTRATING ANINCREASE INTHE OBJECTIVE-IMPERSONAL STYLISTICCHOICES OVER TIME 128 4.2. PREDICTED VS.OBSERVED CHANGES INSTYLISTIC CHOICES DEMONSTRATING ANINCREASE INTHE IMPERSONAL-OBJECTIVE STYLEOVER TIME 131 5.1. THE 29MANUALS EXAMINED (WITH THE SEWING MACHINE MANUALS LISTED FIRST) 164 5.2. CONTEMPORANEOUS SEWING MACHINE MANUALS ADHERENCE TOTHE GENRE STANDARDS 168 5.3. CONTEMPORANEOUS MOWER-REAPER MANUAL ADHERENCE TOTHE GENRE STANDARDS 170 5.4. ADHERENCE TOTHE GENRE STANDARDS INSEWING MACHINE MANUALS, 1859-1914 175 5.5. ADHERENCE TOGENRE STANDARDS INMOWER-REAPER MANUALS, 1857-1915 181 5.6. GENRE LABELS ONTHE COVERS OFSEWING MACHINE AND MOWER-REAPER MANUALS 196 6.1. TIMELINE OFEIGHTEEN AUTOMOBILE MANUALS ANALYZED 229 6.2. NUMBERS AND PERCENTAGES OFINSTRUCTION PAGESIN AUTOMOBILE INSTRUCTION MANUALS 232 6.3. ITEMS INCLUDED INAUTOMOBILE INSTRUCTION MANUALS 235 6.4. PERCENTAGE OFPAGESINAUTOMOBILE INSTRUCTION MANUALS WITH GRAPHICS 237 6.5. PARAGRAPHS PERPAGEINAUTOMOBILE INSTRUCTION MANUALS 240 6.6. NUMBER OFPARAGRAPHS LABELED WITH DANGER, CAUTION, OR NOTE 242 6.7. AUTOMOBILE MANUALS WITH TAGGED PARAGRAPHS 245 6.8 HEADINGS PERPAGE INTHE FORD AND CHEVROLET INSTRUCTION MANUALS 247 6.9. PERCENTAGES OFVARIOUS LEVELSOFHEADINGS FOUND IN SEWING MACHINE INSTRUCTION MANUALS 249 6.10. PERCENTAGES OFVARIOUS LEVELSOFHEADINGS FOUND INMOWER-REAPER INSTRUCTION MANUALS 251 XVI CONTENTS 6.1L. PERCENTAGES OFVARIOUS LEVELSOFHEADINGS FOUND IN FORD INSTRUCTION MANUALS 253 6.12. PERCENTAGES OFVARIOUS LEVELSOFHEADINGS FOUND INCHEVROLET INSTRUCTION MANUALS 254 6.13. THE PRESENCE ORABSENCE OFTABLES OFCONTENTS OR INDEXES IN SEWING MACHINE AND MOWER-REAPER MANUALS 257 6.14. THE PRESENCE ORABSENCE OFTABLES OFCONTENTS ORINDEXES INAUTOMOBILE MANUALS 259 8.L. MEASURES OFTHE IBMSIGNATURE STYLEOFTHE 1930S-1940S 343 8.2. COMPARING THE CONTENT OFTHE TYPE 604 PRINCIPLESOF OPERATION AND THE DEFENSECALCULATORPRELIMINARY OPERATOR S MANUAL 353 8.3. LIDAS MANUAL COMPARED TOHISSOURCE MATERIAL 355 8.4. COMPARING THE ILLUSTRATION CONTENT OFTHE TYPE604, PRINCIPLESOFOPERATION, THE DEFENSECALCULATORPRELIMINARY OPERATOR SMANUAL, AND LIDA STYPE701ANDASSOCIATED EQUIPMENT: PRINCIPLESOFOPERATION 371 9.L. SOFTWARE-INTERNALS ORIENTED MANUAL VERSUS TASK-ORIENTED MANUAL 403 9.2. DESIGN ELEMENTS AND RATIONALES 420
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geographic USA (DE-588)4078704-7 gnd
geographic_facet USA
id DE-604.BV013140382
illustrated Illustrated
indexdate 2024-12-23T15:22:12Z
institution BVB
isbn 1572730773
language English
oai_aleph_id oai:aleph.bib-bvb.de:BVB01-008952127
oclc_num 833098677
open_access_boolean
owner DE-210
owner_facet DE-210
physical XXII, 464 S. Ill., graph. Darst.
publishDate 1998
publishDateSearch 1998
publishDateSort 1998
publisher Hampton Press
record_format marc
series2 Written language series
spellingShingle Brockmann, R. John
From millwrights to shipwrights to the twenty-first century explorations in a history of technical communication in the Unites States
Geschichte (DE-588)4020517-4 gnd
Kommunikation (DE-588)4031883-7 gnd
Ingenieurwissenschaften (DE-588)4137304-2 gnd
subject_GND (DE-588)4020517-4
(DE-588)4031883-7
(DE-588)4137304-2
(DE-588)4078704-7
title From millwrights to shipwrights to the twenty-first century explorations in a history of technical communication in the Unites States
title_auth From millwrights to shipwrights to the twenty-first century explorations in a history of technical communication in the Unites States
title_exact_search From millwrights to shipwrights to the twenty-first century explorations in a history of technical communication in the Unites States
title_full From millwrights to shipwrights to the twenty-first century explorations in a history of technical communication in the Unites States R. John Brockmann
title_fullStr From millwrights to shipwrights to the twenty-first century explorations in a history of technical communication in the Unites States R. John Brockmann
title_full_unstemmed From millwrights to shipwrights to the twenty-first century explorations in a history of technical communication in the Unites States R. John Brockmann
title_short From millwrights to shipwrights to the twenty-first century
title_sort from millwrights to shipwrights to the twenty first century explorations in a history of technical communication in the unites states
title_sub explorations in a history of technical communication in the Unites States
topic Geschichte (DE-588)4020517-4 gnd
Kommunikation (DE-588)4031883-7 gnd
Ingenieurwissenschaften (DE-588)4137304-2 gnd
topic_facet Geschichte
Kommunikation
Ingenieurwissenschaften
USA
url http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008952127&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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