Marketing
The chapters form the core of the book and represent the key areas of product, distribution, promotion and price.... The integration of concepts and applications in a student-friendly manner is the focus of this book. Marketing concepts are introduced in a process approach in which marketing is desc...
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| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Fort Worth u.a.
Dryden Press
1998
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| Zusammenfassung: | The chapters form the core of the book and represent the key areas of product, distribution, promotion and price.... The integration of concepts and applications in a student-friendly manner is the focus of this book. Marketing concepts are introduced in a process approach in which marketing is described as a series of processes, market segmentation, new-product development, promotional decisions, and so forth. -Pref. |
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| Beschreibung: | Getr. Zählung Ill., graph. Darst. |
| ISBN: | 0030248116 |