Ratings analysis the theory and practice of audience research

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Hauptverfasser: Webster, James G. (VerfasserIn), Lichty, Lawrence W. (VerfasserIn), Phalen, Patricia F. (VerfasserIn)
Format: Buch
Sprache:English
Veröffentlicht: Mahwah, NJ [u.a.] Erlbaum 2000
Ausgabe:2. ed.
Schriftenreihe:Lea's communication series
Schlagworte:
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MARC

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Datensatz im Suchindex

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author Webster, James G.
Lichty, Lawrence W.
Phalen, Patricia F.
author_facet Webster, James G.
Lichty, Lawrence W.
Phalen, Patricia F.
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spelling Webster, James G. Verfasser aut
Ratings analysis the theory and practice of audience research James G. Webster ; Patricia F. Phalen ; Lawrence W. Lichty
2. ed.
Mahwah, NJ [u.a.] Erlbaum 2000
X, 282 S. graph. Darst.
txt rdacontent
n rdamedia
nc rdacarrier
Lea's communication series
Publikum (DE-588)4047764-2 gnd rswk-swf
Publikumsforschung (DE-588)4310038-7 gnd rswk-swf
Fernsehen (DE-588)4016825-6 gnd rswk-swf
Fernsehen (DE-588)4016825-6 s
Publikum (DE-588)4047764-2 s
Publikumsforschung (DE-588)4310038-7 s
DE-604
Lichty, Lawrence W. Verfasser aut
Phalen, Patricia F. Verfasser aut
spellingShingle Webster, James G.
Lichty, Lawrence W.
Phalen, Patricia F.
Ratings analysis the theory and practice of audience research
Publikum (DE-588)4047764-2 gnd
Publikumsforschung (DE-588)4310038-7 gnd
Fernsehen (DE-588)4016825-6 gnd
subject_GND (DE-588)4047764-2
(DE-588)4310038-7
(DE-588)4016825-6
title Ratings analysis the theory and practice of audience research
title_auth Ratings analysis the theory and practice of audience research
title_exact_search Ratings analysis the theory and practice of audience research
title_full Ratings analysis the theory and practice of audience research James G. Webster ; Patricia F. Phalen ; Lawrence W. Lichty
title_fullStr Ratings analysis the theory and practice of audience research James G. Webster ; Patricia F. Phalen ; Lawrence W. Lichty
title_full_unstemmed Ratings analysis the theory and practice of audience research James G. Webster ; Patricia F. Phalen ; Lawrence W. Lichty
title_short Ratings analysis
title_sort ratings analysis the theory and practice of audience research
title_sub the theory and practice of audience research
topic Publikum (DE-588)4047764-2 gnd
Publikumsforschung (DE-588)4310038-7 gnd
Fernsehen (DE-588)4016825-6 gnd
topic_facet Publikum
Publikumsforschung
Fernsehen
work_keys_str_mv AT websterjamesg ratingsanalysisthetheoryandpracticeofaudienceresearch
AT lichtylawrencew ratingsanalysisthetheoryandpracticeofaudienceresearch
AT phalenpatriciaf ratingsanalysisthetheoryandpracticeofaudienceresearch