How to make a fortune on the information superhighway everyone's guerrilla guide to marketing on the internet and other on-line services
In April 1994, two immigration attorneys in Scottsdale, Arizona did something no one had ever done before. They advertised their legal services to approximately 6,000 of the 9,000 discussion groups called "Newsgroups" on the Global Internet, reaching tens of millions of people. Their innov...
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Format: | Buch |
Sprache: | German |
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New York, NY
HarperCollins
1994
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Ausgabe: | 1. ed. |
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300 | |a 234 S. |b Ill. | ||
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520 | 3 | |a In April 1994, two immigration attorneys in Scottsdale, Arizona did something no one had ever done before. They advertised their legal services to approximately 6,000 of the 9,000 discussion groups called "Newsgroups" on the Global Internet, reaching tens of millions of people. Their innovative, money-making venture netted over 25,000 customer inquiries for one night's work. The two Internet pioneers, by spending only | |
520 | |a In How to Make a Fortune on the Information Superhighway, Canter and Siegel tell you how to do what they did so successfully - make a fortune advertising on the Internet. You'll get the whole story, explained in clear, nontechnical language. You'll discover that with some fairly simple ideas, a PC, a modem, and a telephone line, you can "cybersell" your way to wealth. The Internet puts small businesses on an equal footing with the largest corporations by making it possible to reach 30 million people with the touch of a button. Here is everything you need to know about using the Internet as the ultimate marketing tool for almost any product or service. Written in a lively, accessible style, How to Make a Fortune on the Information Superhighway shows how you can be a pioneer in an exciting future filled with marketing and sales opportunities | ||
650 | 4 | |a Information superhighway | |
650 | 4 | |a Information technology |x Economic aspects | |
650 | 4 | |a Internet | |
650 | 4 | |a Internet advertising | |
650 | 4 | |a Internet marketing | |
650 | 0 | 7 | |a Online-Marketing |0 (DE-588)7706419-7 |2 gnd |9 rswk-swf |
689 | 0 | 0 | |a Online-Marketing |0 (DE-588)7706419-7 |D s |
689 | 0 | |5 DE-604 | |
700 | 1 | |a Siegel, Martha S. |e Verfasser |4 aut | |
943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-008816588 |
Datensatz im Suchindex
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author | Canter, Laurence A. Siegel, Martha S. |
author_facet | Canter, Laurence A. Siegel, Martha S. |
author_role | aut aut |
author_sort | Canter, Laurence A. |
author_variant | l a c la lac m s s ms mss |
building | Verbundindex |
bvnumber | BV012947686 |
callnumber-first | H - Social Science |
callnumber-label | HF6146 |
callnumber-raw | HF6146.I5 |
callnumber-search | HF6146.I5 |
callnumber-sort | HF 46146 I5 |
callnumber-subject | HF - Commerce |
classification_rvk | QP 650 |
ctrlnum | (OCoLC)31331749 (DE-599)BVBBV012947686 |
dewey-full | 658.8 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 658 - General management |
dewey-raw | 658.8 |
dewey-search | 658.8 |
dewey-sort | 3658.8 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
edition | 1. ed. |
format | Book |
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id | DE-604.BV012947686 |
illustrated | Illustrated |
indexdate | 2024-12-23T15:16:26Z |
institution | BVB |
isbn | 0062701312 |
language | German |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-008816588 |
oclc_num | 31331749 |
open_access_boolean | |
owner | DE-M347 |
owner_facet | DE-M347 |
physical | 234 S. Ill. |
publishDate | 1994 |
publishDateSearch | 1994 |
publishDateSort | 1994 |
publisher | HarperCollins |
record_format | marc |
spelling | Canter, Laurence A. Verfasser aut How to make a fortune on the information superhighway everyone's guerrilla guide to marketing on the internet and other on-line services Laurence A. Canter and Martha S. Siegel 1. ed. New York, NY HarperCollins 1994 234 S. Ill. txt rdacontent n rdamedia nc rdacarrier In April 1994, two immigration attorneys in Scottsdale, Arizona did something no one had ever done before. They advertised their legal services to approximately 6,000 of the 9,000 discussion groups called "Newsgroups" on the Global Internet, reaching tens of millions of people. Their innovative, money-making venture netted over 25,000 customer inquiries for one night's work. The two Internet pioneers, by spending only In How to Make a Fortune on the Information Superhighway, Canter and Siegel tell you how to do what they did so successfully - make a fortune advertising on the Internet. You'll get the whole story, explained in clear, nontechnical language. You'll discover that with some fairly simple ideas, a PC, a modem, and a telephone line, you can "cybersell" your way to wealth. The Internet puts small businesses on an equal footing with the largest corporations by making it possible to reach 30 million people with the touch of a button. Here is everything you need to know about using the Internet as the ultimate marketing tool for almost any product or service. Written in a lively, accessible style, How to Make a Fortune on the Information Superhighway shows how you can be a pioneer in an exciting future filled with marketing and sales opportunities Information superhighway Information technology Economic aspects Internet Internet advertising Internet marketing Online-Marketing (DE-588)7706419-7 gnd rswk-swf Online-Marketing (DE-588)7706419-7 s DE-604 Siegel, Martha S. Verfasser aut |
spellingShingle | Canter, Laurence A. Siegel, Martha S. How to make a fortune on the information superhighway everyone's guerrilla guide to marketing on the internet and other on-line services Information superhighway Information technology Economic aspects Internet Internet advertising Internet marketing Online-Marketing (DE-588)7706419-7 gnd |
subject_GND | (DE-588)7706419-7 |
title | How to make a fortune on the information superhighway everyone's guerrilla guide to marketing on the internet and other on-line services |
title_auth | How to make a fortune on the information superhighway everyone's guerrilla guide to marketing on the internet and other on-line services |
title_exact_search | How to make a fortune on the information superhighway everyone's guerrilla guide to marketing on the internet and other on-line services |
title_full | How to make a fortune on the information superhighway everyone's guerrilla guide to marketing on the internet and other on-line services Laurence A. Canter and Martha S. Siegel |
title_fullStr | How to make a fortune on the information superhighway everyone's guerrilla guide to marketing on the internet and other on-line services Laurence A. Canter and Martha S. Siegel |
title_full_unstemmed | How to make a fortune on the information superhighway everyone's guerrilla guide to marketing on the internet and other on-line services Laurence A. Canter and Martha S. Siegel |
title_short | How to make a fortune on the information superhighway |
title_sort | how to make a fortune on the information superhighway everyone s guerrilla guide to marketing on the internet and other on line services |
title_sub | everyone's guerrilla guide to marketing on the internet and other on-line services |
topic | Information superhighway Information technology Economic aspects Internet Internet advertising Internet marketing Online-Marketing (DE-588)7706419-7 gnd |
topic_facet | Information superhighway Information technology Economic aspects Internet Internet advertising Internet marketing Online-Marketing |
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