Global marketing and advertising understanding cultural paradoxes
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| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Thousand Oaks u.a.
Sage
1999
|
| Ausgabe: | 4. print. |
| Schlagworte: | |
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MARC
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| 245 | 1 | 0 | |a Global marketing and advertising |b understanding cultural paradoxes |c Marieke de Mooij |
| 250 | |a 4. print. | ||
| 264 | 1 | |a Thousand Oaks u.a. |b Sage |c 1999 | |
| 300 | |a XX, 316 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
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Datensatz im Suchindex
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| _version_ | 1823051715511844865 |
| any_adam_object | |
| author | Mooij, Marieke K. de 1943- |
| author_GND | (DE-588)129249017 |
| author_facet | Mooij, Marieke K. de 1943- |
| author_role | aut |
| author_sort | Mooij, Marieke K. de 1943- |
| author_variant | m k d m mkd mkdm |
| building | Verbundindex |
| bvnumber | BV012766906 |
| classification_rvk | QP 680 |
| ctrlnum | (OCoLC)247046821 (DE-599)BVBBV012766906 |
| dewey-full | 658.848 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.848 |
| dewey-search | 658.848 |
| dewey-sort | 3658.848 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 4. print. |
| format | Book |
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| id | DE-604.BV012766906 |
| illustrated | Illustrated |
| indexdate | 2025-02-03T16:44:36Z |
| institution | BVB |
| isbn | 0803959699 0803959702 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-008681259 |
| oclc_num | 247046821 |
| open_access_boolean | |
| owner | DE-19 DE-BY-UBM |
| owner_facet | DE-19 DE-BY-UBM |
| physical | XX, 316 S. Ill., graph. Darst. |
| publishDate | 1999 |
| publishDateSearch | 1999 |
| publishDateSort | 1999 |
| publisher | Sage |
| record_format | marc |
| spellingShingle | Mooij, Marieke K. de 1943- Global marketing and advertising understanding cultural paradoxes Interkulturelle Kompetenz (DE-588)4200053-1 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Werbung (DE-588)4065541-6 gnd Internationales Marketing (DE-588)4125431-4 gnd Exportwerbung (DE-588)4153401-3 gnd |
| subject_GND | (DE-588)4200053-1 (DE-588)4062644-1 (DE-588)4065541-6 (DE-588)4125431-4 (DE-588)4153401-3 |
| title | Global marketing and advertising understanding cultural paradoxes |
| title_auth | Global marketing and advertising understanding cultural paradoxes |
| title_exact_search | Global marketing and advertising understanding cultural paradoxes |
| title_full | Global marketing and advertising understanding cultural paradoxes Marieke de Mooij |
| title_fullStr | Global marketing and advertising understanding cultural paradoxes Marieke de Mooij |
| title_full_unstemmed | Global marketing and advertising understanding cultural paradoxes Marieke de Mooij |
| title_short | Global marketing and advertising |
| title_sort | global marketing and advertising understanding cultural paradoxes |
| title_sub | understanding cultural paradoxes |
| topic | Interkulturelle Kompetenz (DE-588)4200053-1 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Werbung (DE-588)4065541-6 gnd Internationales Marketing (DE-588)4125431-4 gnd Exportwerbung (DE-588)4153401-3 gnd |
| topic_facet | Interkulturelle Kompetenz Verbraucherverhalten Werbung Internationales Marketing Exportwerbung |
| work_keys_str_mv | AT mooijmariekekde globalmarketingandadvertisingunderstandingculturalparadoxes |