"Better living" advertising, media, and the new vocabulary of business leadership, 1935 - 1955
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| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Evanston, Ill.
Northwestern Univ. Press
1999
|
| Schriftenreihe: | Media topographies
|
| Schlagworte: | |
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MARC
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| 264 | 1 | |a Evanston, Ill. |b Northwestern Univ. Press |c 1999 | |
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Datensatz im Suchindex
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| author | Bird, William L. |
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| dewey-full | 659.1/0973 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1/0973 |
| dewey-search | 659.1/0973 |
| dewey-sort | 3659.1 3973 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Allgemeines Wirtschaftswissenschaften |
| era | Geschichte 1935-1955 gnd |
| era_facet | Geschichte 1935-1955 |
| format | Book |
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| illustrated | Illustrated |
| indexdate | 2024-07-09T18:28:16Z |
| institution | BVB |
| isbn | 0810115859 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-008467926 |
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| physical | X, 288 S. Ill. |
| publishDate | 1999 |
| publishDateSearch | 1999 |
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| publisher | Northwestern Univ. Press |
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| series2 | Media topographies |
| spelling | Bird, William L. Verfasser aut "Better living" advertising, media, and the new vocabulary of business leadership, 1935 - 1955 William L. Bird Evanston, Ill. Northwestern Univ. Press 1999 X, 288 S. Ill. txt rdacontent n rdamedia nc rdacarrier Media topographies Geschichte 1935-1955 gnd rswk-swf Culture d'entreprise - États-Unis - Histoire Culture d'entreprise - États-Unis - Histoire ram Publicité - États-Unis - Histoire Publicité - États-Unis - Histoire ram Relations publiques - États-Unis - Histoire Relations publiques - États-Unis - Histoire ram Geschichte Advertising United States History Corporate culture United States History Public relations United States History Unternehmenskultur (DE-588)4131484-0 gnd rswk-swf Werbebotschaft (DE-588)4193382-5 gnd rswk-swf Großbetrieb (DE-588)4022149-0 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf USA USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Großbetrieb (DE-588)4022149-0 s Werbung (DE-588)4065541-6 s Werbebotschaft (DE-588)4193382-5 s Unternehmenskultur (DE-588)4131484-0 s Geschichte 1935-1955 z DE-604 |
| spellingShingle | Bird, William L. "Better living" advertising, media, and the new vocabulary of business leadership, 1935 - 1955 Culture d'entreprise - États-Unis - Histoire Culture d'entreprise - États-Unis - Histoire ram Publicité - États-Unis - Histoire Publicité - États-Unis - Histoire ram Relations publiques - États-Unis - Histoire Relations publiques - États-Unis - Histoire ram Geschichte Advertising United States History Corporate culture United States History Public relations United States History Unternehmenskultur (DE-588)4131484-0 gnd Werbebotschaft (DE-588)4193382-5 gnd Großbetrieb (DE-588)4022149-0 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4131484-0 (DE-588)4193382-5 (DE-588)4022149-0 (DE-588)4065541-6 (DE-588)4078704-7 |
| title | "Better living" advertising, media, and the new vocabulary of business leadership, 1935 - 1955 |
| title_auth | "Better living" advertising, media, and the new vocabulary of business leadership, 1935 - 1955 |
| title_exact_search | "Better living" advertising, media, and the new vocabulary of business leadership, 1935 - 1955 |
| title_full | "Better living" advertising, media, and the new vocabulary of business leadership, 1935 - 1955 William L. Bird |
| title_fullStr | "Better living" advertising, media, and the new vocabulary of business leadership, 1935 - 1955 William L. Bird |
| title_full_unstemmed | "Better living" advertising, media, and the new vocabulary of business leadership, 1935 - 1955 William L. Bird |
| title_short | "Better living" |
| title_sort | better living advertising media and the new vocabulary of business leadership 1935 1955 |
| title_sub | advertising, media, and the new vocabulary of business leadership, 1935 - 1955 |
| topic | Culture d'entreprise - États-Unis - Histoire Culture d'entreprise - États-Unis - Histoire ram Publicité - États-Unis - Histoire Publicité - États-Unis - Histoire ram Relations publiques - États-Unis - Histoire Relations publiques - États-Unis - Histoire ram Geschichte Advertising United States History Corporate culture United States History Public relations United States History Unternehmenskultur (DE-588)4131484-0 gnd Werbebotschaft (DE-588)4193382-5 gnd Großbetrieb (DE-588)4022149-0 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Culture d'entreprise - États-Unis - Histoire Publicité - États-Unis - Histoire Relations publiques - États-Unis - Histoire Geschichte Advertising United States History Corporate culture United States History Public relations United States History Unternehmenskultur Werbebotschaft Großbetrieb Werbung USA |
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