Principles of marketing
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| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Upper Saddle River, NJ
Prentice Hall
1999
|
| Ausgabe: | 8. ed. |
| Schlagworte: | |
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MARC
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| 245 | 1 | 0 | |a Principles of marketing |c Philip Kotler ; Gary Armstrong |
| 250 | |a 8. ed. | ||
| 264 | 1 | |a Upper Saddle River, NJ |b Prentice Hall |c 1999 | |
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Kotler, Philip 1931- Armstrong, Gary |
| author_GND | (DE-588)121409600 |
| author_facet | Kotler, Philip 1931- Armstrong, Gary |
| author_role | aut aut |
| author_sort | Kotler, Philip 1931- |
| author_variant | p k pk g a ga |
| building | Verbundindex |
| bvnumber | BV012446460 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)174440196 (DE-599)BVBBV012446460 |
| discipline | Wirtschaftswissenschaften |
| edition | 8. ed. |
| format | Book |
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| genre | (DE-588)4151278-9 Einführung gnd-content |
| genre_facet | Einführung |
| id | DE-604.BV012446460 |
| illustrated | Illustrated |
| indexdate | 2024-12-23T15:02:46Z |
| institution | BVB |
| isbn | 0139570020 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-008445886 |
| oclc_num | 174440196 |
| open_access_boolean | |
| owner | DE-1047 DE-188 |
| owner_facet | DE-1047 DE-188 |
| physical | getr. Zählung Ill., graph. Darst. 1 CD-ROM (12 cm) |
| publishDate | 1999 |
| publishDateSearch | 1999 |
| publishDateSort | 1999 |
| publisher | Prentice Hall |
| record_format | marc |
| spelling | Kotler, Philip 1931- Verfasser (DE-588)121409600 aut Principles of marketing Philip Kotler ; Gary Armstrong 8. ed. Upper Saddle River, NJ Prentice Hall 1999 getr. Zählung Ill., graph. Darst. 1 CD-ROM (12 cm) txt rdacontent n rdamedia nc rdacarrier Marketing (DE-588)4037589-4 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf (DE-588)4151278-9 Einführung gnd-content Marketing (DE-588)4037589-4 s DE-604 Marketingmanagement (DE-588)4168907-0 s 1\p DE-604 Armstrong, Gary Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Kotler, Philip 1931- Armstrong, Gary Principles of marketing Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4168907-0 (DE-588)4151278-9 |
| title | Principles of marketing |
| title_auth | Principles of marketing |
| title_exact_search | Principles of marketing |
| title_full | Principles of marketing Philip Kotler ; Gary Armstrong |
| title_fullStr | Principles of marketing Philip Kotler ; Gary Armstrong |
| title_full_unstemmed | Principles of marketing Philip Kotler ; Gary Armstrong |
| title_short | Principles of marketing |
| title_sort | principles of marketing |
| topic | Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| topic_facet | Marketing Marketingmanagement Einführung |
| work_keys_str_mv | AT kotlerphilip principlesofmarketing AT armstronggary principlesofmarketing |