Marketing for hospitality and tourism
"Philip Kotler, one of the world's foremost authorities on marketing, along with hospitality marketing experts John Bowen and James Makens bring their knowledge of the industry to the pages of Marketing for Hospitality and Tourism, 2/e. The authors' understanding of the industry provi...
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| Hauptverfasser: | , , |
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| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Upper Saddle River, NJ
Prentice Hall
1999
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| Ausgabe: | 2. edition |
| Schlagworte: | |
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| Zusammenfassung: | "Philip Kotler, one of the world's foremost authorities on marketing, along with hospitality marketing experts John Bowen and James Makens bring their knowledge of the industry to the pages of Marketing for Hospitality and Tourism, 2/e. The authors' understanding of the industry provides for a very readable and extremely practical text. Introductory students and experienced managers alike will find this book a useful tool, providing a strong foundation for hospitality marketing decision-making and know-how. Book jacket."--BOOK JACKET. |
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| Beschreibung: | XV, 800 Seiten Illustrationen, Diagramme |
| ISBN: | 0130807958 |