The business of children's entertainment
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York [u.a.]
Guildford
1998
|
| Schriftenreihe: | The Guilford communication series
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Tags: |
Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
|
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV011992341 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | t| | ||
| 008 | 980608s1998 xx d||| |||| 00||| engod | ||
| 020 | |a 1572302801 |9 1-57230-280-1 | ||
| 035 | |a (OCoLC)231725577 | ||
| 035 | |a (DE-599)BVBBV011992341 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-12 |a DE-188 | ||
| 100 | 1 | |a Pecora, Norma Odom |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a The business of children's entertainment |c Norma Odom Pecora |
| 264 | 1 | |a New York [u.a.] |b Guildford |c 1998 | |
| 300 | |a VII, 190 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a The Guilford communication series | |
| 650 | 0 | 7 | |a Medienwirtschaft |0 (DE-588)4129410-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Profit |0 (DE-588)4130631-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Zielgruppe |0 (DE-588)4117714-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Medienkonsum |0 (DE-588)4120719-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Kind |0 (DE-588)4030550-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Spielzeugindustrie |0 (DE-588)4217005-9 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Kind |0 (DE-588)4030550-8 |D s |
| 689 | 0 | 1 | |a Medienkonsum |0 (DE-588)4120719-1 |D s |
| 689 | 0 | 2 | |a Medienwirtschaft |0 (DE-588)4129410-5 |D s |
| 689 | 0 | 3 | |a Profit |0 (DE-588)4130631-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Medienwirtschaft |0 (DE-588)4129410-5 |D s |
| 689 | 1 | 1 | |a Spielzeugindustrie |0 (DE-588)4217005-9 |D s |
| 689 | 1 | 2 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 1 | 3 | |a Zielgruppe |0 (DE-588)4117714-9 |D s |
| 689 | 1 | 4 | |a Kind |0 (DE-588)4030550-8 |D s |
| 689 | 1 | |5 DE-188 | |
| 856 | 4 | 2 | |m HBZ Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008115555&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-008115555 | |
Datensatz im Suchindex
| _version_ | 1819652276987363328 |
|---|---|
| adam_text | Contents
Introduction 1
1 Children Become Consumers 7
2 Children Become Audiences 24
3 The Industries: Television and Toy 40
4 Case Studies: Smurfs and He Man 60
and ThunderCats
5 Alternatives 81
6 The Media Marketplace 111
7 International Expansion 133
8 Consequences 152
Notes 159
References 167
Index 183
vii
|
| any_adam_object | 1 |
| author | Pecora, Norma Odom |
| author_facet | Pecora, Norma Odom |
| author_role | aut |
| author_sort | Pecora, Norma Odom |
| author_variant | n o p no nop |
| building | Verbundindex |
| bvnumber | BV011992341 |
| ctrlnum | (OCoLC)231725577 (DE-599)BVBBV011992341 |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01956nam a2200493 c 4500</leader><controlfield tag="001">BV011992341</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">t|</controlfield><controlfield tag="008">980608s1998 xx d||| |||| 00||| engod</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1572302801</subfield><subfield code="9">1-57230-280-1</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)231725577</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV011992341</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-12</subfield><subfield code="a">DE-188</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Pecora, Norma Odom</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">The business of children's entertainment</subfield><subfield code="c">Norma Odom Pecora</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York [u.a.]</subfield><subfield code="b">Guildford</subfield><subfield code="c">1998</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">VII, 190 S.</subfield><subfield code="b">graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">The Guilford communication series</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Medienwirtschaft</subfield><subfield code="0">(DE-588)4129410-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Profit</subfield><subfield code="0">(DE-588)4130631-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Zielgruppe</subfield><subfield code="0">(DE-588)4117714-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Medienkonsum</subfield><subfield code="0">(DE-588)4120719-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Kind</subfield><subfield code="0">(DE-588)4030550-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Spielzeugindustrie</subfield><subfield code="0">(DE-588)4217005-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Kind</subfield><subfield code="0">(DE-588)4030550-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Medienkonsum</subfield><subfield code="0">(DE-588)4120719-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Medienwirtschaft</subfield><subfield code="0">(DE-588)4129410-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="3"><subfield code="a">Profit</subfield><subfield code="0">(DE-588)4130631-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Medienwirtschaft</subfield><subfield code="0">(DE-588)4129410-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Spielzeugindustrie</subfield><subfield code="0">(DE-588)4217005-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="2"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="3"><subfield code="a">Zielgruppe</subfield><subfield code="0">(DE-588)4117714-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="4"><subfield code="a">Kind</subfield><subfield code="0">(DE-588)4030550-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="5">DE-188</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">HBZ Datenaustausch</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008115555&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-008115555</subfield></datafield></record></collection> |
| id | DE-604.BV011992341 |
| illustrated | Illustrated |
| indexdate | 2024-12-23T14:47:13Z |
| institution | BVB |
| isbn | 1572302801 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-008115555 |
| oclc_num | 231725577 |
| open_access_boolean | |
| owner | DE-12 DE-188 |
| owner_facet | DE-12 DE-188 |
| physical | VII, 190 S. graph. Darst. |
| publishDate | 1998 |
| publishDateSearch | 1998 |
| publishDateSort | 1998 |
| publisher | Guildford |
| record_format | marc |
| series2 | The Guilford communication series |
| spellingShingle | Pecora, Norma Odom The business of children's entertainment Medienwirtschaft (DE-588)4129410-5 gnd Profit (DE-588)4130631-4 gnd Marketing (DE-588)4037589-4 gnd Zielgruppe (DE-588)4117714-9 gnd Medienkonsum (DE-588)4120719-1 gnd Kind (DE-588)4030550-8 gnd Spielzeugindustrie (DE-588)4217005-9 gnd |
| subject_GND | (DE-588)4129410-5 (DE-588)4130631-4 (DE-588)4037589-4 (DE-588)4117714-9 (DE-588)4120719-1 (DE-588)4030550-8 (DE-588)4217005-9 |
| title | The business of children's entertainment |
| title_auth | The business of children's entertainment |
| title_exact_search | The business of children's entertainment |
| title_full | The business of children's entertainment Norma Odom Pecora |
| title_fullStr | The business of children's entertainment Norma Odom Pecora |
| title_full_unstemmed | The business of children's entertainment Norma Odom Pecora |
| title_short | The business of children's entertainment |
| title_sort | the business of children s entertainment |
| topic | Medienwirtschaft (DE-588)4129410-5 gnd Profit (DE-588)4130631-4 gnd Marketing (DE-588)4037589-4 gnd Zielgruppe (DE-588)4117714-9 gnd Medienkonsum (DE-588)4120719-1 gnd Kind (DE-588)4030550-8 gnd Spielzeugindustrie (DE-588)4217005-9 gnd |
| topic_facet | Medienwirtschaft Profit Marketing Zielgruppe Medienkonsum Kind Spielzeugindustrie |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008115555&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT pecoranormaodom thebusinessofchildrensentertainment |