Quantitative analysis in marketing management
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Chichester [u.a.]
Wiley
1998
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
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MARC
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| 245 | 1 | 0 | |a Quantitative analysis in marketing management |c Luiz Moutinho, Mark Goode and Fiona Davies |
| 264 | 1 | |a Chichester [u.a.] |b Wiley |c 1998 | |
| 300 | |a X, 331 S. |b graph. Darst. | ||
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| 650 | 7 | |a Kwantitatieve methoden |2 gtt | |
| 650 | 7 | |a Marketing |2 gtt | |
| 650 | 7 | |a Marktonderzoek |2 gtt | |
| 650 | 7 | |a Statistische methoden |2 gtt | |
| 650 | 4 | |a Mathematisches Modell | |
| 650 | 4 | |a Marketing |x Management |x Mathematical models | |
| 650 | 4 | |a Marketing |x Management |x Statistical methods | |
| 650 | 0 | 7 | |a Quantitative Methode |0 (DE-588)4232139-6 |2 gnd |9 rswk-swf |
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| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-008018766 | |
Datensatz im Suchindex
| _version_ | 1819596405312847872 |
|---|---|
| adam_text | Contents
Preface ix
1 Introduction 1
PART 1 Statistical Analysis, Demand Analysis and Forecasting in Marketing
2 Data collection and sampling 7
3 Further statistical techniques 46
4 Demand analysis 85
5 Forecasting 110
PART 2 Financial Analysis, Operations and Control Systems
6 Financial techniques 145
7 Budgeting and control 178
8 Decision techniques 224
9 Operations management 252
PART 3 Future Trends and Conclusion
10 Future trends 285
Conclusion 300
viii Contents
Appendix A Formulae and statistical tables 301
Appendix B Famous statisticians 316
Appendix C Exponential smoothing formulae 319
Index 322
|
| any_adam_object | 1 |
| author | Moutinho, Luiz 1949- Goode, Mark Davies, Fiona |
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| author_role | aut aut aut |
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| building | Verbundindex |
| bvnumber | BV011869104 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
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| callnumber-sort | HF 45415.13 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)38048492 (DE-599)BVBBV011869104 |
| dewey-full | 658.8/001/51 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/001/51 |
| dewey-search | 658.8/001/51 |
| dewey-sort | 3658.8 11 251 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV011869104 |
| illustrated | Illustrated |
| indexdate | 2024-12-23T14:43:07Z |
| institution | BVB |
| isbn | 0471963399 0471964301 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-008018766 |
| oclc_num | 38048492 |
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| physical | X, 331 S. graph. Darst. |
| publishDate | 1998 |
| publishDateSearch | 1998 |
| publishDateSort | 1998 |
| publisher | Wiley |
| record_format | marc |
| spellingShingle | Moutinho, Luiz 1949- Goode, Mark Davies, Fiona Quantitative analysis in marketing management Kwantitatieve methoden gtt Marketing gtt Marktonderzoek gtt Statistische methoden gtt Mathematisches Modell Marketing Management Mathematical models Marketing Management Statistical methods Quantitative Methode (DE-588)4232139-6 gnd Marketingmanagement (DE-588)4168907-0 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4232139-6 (DE-588)4168907-0 (DE-588)4037589-4 |
| title | Quantitative analysis in marketing management |
| title_auth | Quantitative analysis in marketing management |
| title_exact_search | Quantitative analysis in marketing management |
| title_full | Quantitative analysis in marketing management Luiz Moutinho, Mark Goode and Fiona Davies |
| title_fullStr | Quantitative analysis in marketing management Luiz Moutinho, Mark Goode and Fiona Davies |
| title_full_unstemmed | Quantitative analysis in marketing management Luiz Moutinho, Mark Goode and Fiona Davies |
| title_short | Quantitative analysis in marketing management |
| title_sort | quantitative analysis in marketing management |
| topic | Kwantitatieve methoden gtt Marketing gtt Marktonderzoek gtt Statistische methoden gtt Mathematisches Modell Marketing Management Mathematical models Marketing Management Statistical methods Quantitative Methode (DE-588)4232139-6 gnd Marketingmanagement (DE-588)4168907-0 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Kwantitatieve methoden Marketing Marktonderzoek Statistische methoden Mathematisches Modell Marketing Management Mathematical models Marketing Management Statistical methods Quantitative Methode Marketingmanagement |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008018766&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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