Market segmentation conceptual and methodological foundations
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston [u.a.]
Kluwer
1998
|
| Schriftenreihe: | International series in quantitative marketing
7 |
| Schlagworte: | |
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MARC
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| 245 | 1 | 0 | |a Market segmentation |b conceptual and methodological foundations |c Michel Wedel ; Wagner A. Kamakura |
| 264 | 1 | |a Boston [u.a.] |b Kluwer |c 1998 | |
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| 650 | 7 | |a Segmentation du marché |2 ram | |
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| author | Wedel, Michel Kamakura, Wagner A. |
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| genre | 1\p (DE-588)4056995-0 Statistik gnd-content |
| genre_facet | Statistik |
| id | DE-604.BV011829493 |
| illustrated | Illustrated |
| indexdate | 2025-02-03T16:34:53Z |
| institution | BVB |
| isbn | 0792380711 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-007988120 |
| oclc_num | 37712951 |
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| physical | XXII, 378 S. Ill., graph. Darst. |
| publishDate | 1998 |
| publishDateSearch | 1998 |
| publishDateSort | 1998 |
| publisher | Kluwer |
| record_format | marc |
| series | International series in quantitative marketing |
| series2 | International series in quantitative marketing |
| spellingShingle | Wedel, Michel Kamakura, Wagner A. Market segmentation conceptual and methodological foundations International series in quantitative marketing Marktsegmentatie gtt Modellen gtt Segmentation du marché - Méthodes statistiques ram Segmentation du marché ram Market segmentation Market segmentation -- Statistical methods Marktsegmentierung (DE-588)4037644-8 gnd |
| subject_GND | (DE-588)4037644-8 (DE-588)4056995-0 |
| title | Market segmentation conceptual and methodological foundations |
| title_auth | Market segmentation conceptual and methodological foundations |
| title_exact_search | Market segmentation conceptual and methodological foundations |
| title_full | Market segmentation conceptual and methodological foundations Michel Wedel ; Wagner A. Kamakura |
| title_fullStr | Market segmentation conceptual and methodological foundations Michel Wedel ; Wagner A. Kamakura |
| title_full_unstemmed | Market segmentation conceptual and methodological foundations Michel Wedel ; Wagner A. Kamakura |
| title_short | Market segmentation |
| title_sort | market segmentation conceptual and methodological foundations |
| title_sub | conceptual and methodological foundations |
| topic | Marktsegmentatie gtt Modellen gtt Segmentation du marché - Méthodes statistiques ram Segmentation du marché ram Market segmentation Market segmentation -- Statistical methods Marktsegmentierung (DE-588)4037644-8 gnd |
| topic_facet | Marktsegmentatie Modellen Segmentation du marché - Méthodes statistiques Segmentation du marché Market segmentation Market segmentation -- Statistical methods Marktsegmentierung Statistik |
| volume_link | (DE-604)BV004265073 |
| work_keys_str_mv | AT wedelmichel marketsegmentationconceptualandmethodologicalfoundations AT kamakurawagnera marketsegmentationconceptualandmethodologicalfoundations |