Management, marketing, and the competitive process
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| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Cheltenham [u.a.]
Elgar
1996
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| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
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| 245 | 1 | 0 | |a Management, marketing, and the competitive process |c ed. by Peter Earl |
| 264 | 1 | |a Cheltenham [u.a.] |b Elgar |c 1996 | |
| 300 | |a X, 395 S. | ||
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| 650 | 7 | |a Management |2 gtt | |
| 650 | 7 | |a Marketing |2 gtt | |
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Datensatz im Suchindex
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|---|---|
| adam_text | Contents
List of figures and tables vii
List of contributors ix
1 Introduction 1
Peter E. Earl
2 Evolutionary processes and revolutionary change in firms and markets: 8
an economist s perspective
John Nightingale
3 Industrial structure, rivalry and innovation: theory and evidence 47
Neil M. Kay
4 Theoretical perspectives on strategic alliance formation 78
Keith W. Glaister
5 Organisation and innovation at Du Pont 1902 1980 112
Brian J. Loasby
6 Business history: lessons for the future of business? 130
Paul L. Robertson
7 Contracts, coordination, and the construction industry 149
Peter E. Earl
8 Models of marketing channel coordination in the food industry 172
Anthony C. Zwart
9 The price of the symbol: conspicuous consumption and industrial 198
organisation
Peder Inge Furseth
10 Pricing concepts for marketing: is there an economically 222
meaningful managerial horizon?
Catherine C. Langlois
v
Contents
11 A behavioural perspective on business pricing 243
Paul Downward
12 Is differentiation optional?—a critique of Porter s competitive 268
strategy typology
Byron Sharp and John Dawes
13 Strategic management as an emergent research programme 288
Antony Beckett
14 Growth of knowledge perspectives on business behaviour 306
David A. Harper and Peter E. Earl
15 Meta theory, hyper strategy and ultra games 329
Alan E. Singer
Bibliography 352
Index 39Q
vi
List of figures and tables
Figures
3.1 Some issues in European aerospace 76
12.1 Differentiation matrix (after Mathur, 1992) 286
13.1 A dynamic framework of strategy 303
15.1 Strategy prescriptions, rationalities and optimalities 333
15.2 Captured versus elusive forms of rationality and strategy 335
15.3 Captured versus elusive forms of optimality and strategy 337
15.4 The synergy set and hyper strategy 341
15.5 Methodological adaptation and ideological transition 349
Tables
8.1 Relative use and development of supermarkets 176
8.2 Most important factor when buying food 177
8.3 Strategic groups in UK retail sector 178
8.4 Private label share by country (1990) 180
8.5 Costs of alternative contracts 187
8.6 Relative size of firms in European food industry 194
8.7 Average performance of European food firms (1988 1992) 195
9.1 The importance of monopolistic supply conditions 212
9.2 Logit coefficients for effect of the symbolic aspect and 216
segmentation on price level in the shops
9.3 Logit coefficients for effect of the symbolic aspect and 218
segmentation on competition
9.4 Logit coefficients and predicted probabilities of effect of the 219
symbolic aspect and segmentation on non price competition
vii
List of figures and tables
10.1 Price rigidity and variable cost pricing in four industries 224
10.2 Small and medium enterprises using average direct cost as 225
pricing base
10.3 Values for p, t, d, {p, Q) and n(p, Q) when t 0.5 x p2 x Q 239
11.1 Size of respondent companies 255
11.2 Factor analysis in terms of related groups 263^
14.1 The problem dependent methodology of entrepreneurs 310
viii
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| indexdate | 2024-12-23T14:27:27Z |
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| isbn | 1858984963 |
| language | English |
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| spellingShingle | Management, marketing, and the competitive process Concurrentie gtt Management gtt Marketing gtt Competition Industrial management Marketing Marketing (DE-588)4037589-4 gnd Management (DE-588)4037278-9 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4037278-9 (DE-588)4143413-4 |
| title | Management, marketing, and the competitive process |
| title_auth | Management, marketing, and the competitive process |
| title_exact_search | Management, marketing, and the competitive process |
| title_full | Management, marketing, and the competitive process ed. by Peter Earl |
| title_fullStr | Management, marketing, and the competitive process ed. by Peter Earl |
| title_full_unstemmed | Management, marketing, and the competitive process ed. by Peter Earl |
| title_short | Management, marketing, and the competitive process |
| title_sort | management marketing and the competitive process |
| topic | Concurrentie gtt Management gtt Marketing gtt Competition Industrial management Marketing Marketing (DE-588)4037589-4 gnd Management (DE-588)4037278-9 gnd |
| topic_facet | Concurrentie Management Marketing Competition Industrial management Aufsatzsammlung |
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