Niche markets and rural development workshop proceedings and policy recommendations

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Datensatz im Suchindex

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adam_text Table of contents Summary Conclusions . Part I NICHE MARKET DEVELOPMENT IN RURAL AREAS Chapter I. Niche Markets: Their Role and Impact on Rural Development ...................................... 15 Introduction ................................................. 15 Their Emergence as an Opportunity for Rural Areas and Their Characteristics ........................................ 15 Niche Markets and Rural Development ............................ 17 Why has Niche Product Development Been So Slow? ................. 18 Some Special Issues ........................................... 19 Chapter 2. How to Build Niche Market Capacity in Rural Areas: Policy Issues ...................................... 21 Introduction ................................................. 21 Human Resource Development .................................. 22 Research, Information and Communications ........................ 23 Regulations and Finance for Niche Markets ......................... 24 Balance Between Public and Private Sector Involvement, and the Roles of Central and Local Government ............................... 24 Territorial Differentiation and Niche Market Development ............. 25 Conserving Rurality into the 21st Century .......................... 26 Partii ASPECTS OF NICHE MARKET ACTIVITIES Chapter 3. Entrepreneurship and Management Skills Among Rural Producers - by Marie-Elizabeth Chassagne .............. 29 Introduction ................................................. 30 Specificity of Niche Markets ..................................... 30 Typologies of Rural Situations and Approaches for Developing Niche Activities ............................................. 37 Appropriate Public Policies: The Role of National Governments ......... 45 Conclusion .................................................. 48 References .................................................. 50 Chapter 4. Rural Amenities and Employment and Enterprise Creation - by Heather demenson ............................. 51 Introduction ................................................. 51 Definitions .................................................. 52 Demand for Rural Amenities .................................... 53 Territorial Differentiation ....................................... 54 Policy Mechanisms ............................................ 63 References .................................................. 66 Chapter 5. The Linkage Between Niche Products and Territory - by Pierre Guerry .................................. 67 Introduction ................................................. 68 Linkages between Goods/Services and Territories .................... 68 Regulation and Marketing: Their Part in Promoting Local Produce ....... 70 Territorially Identified Goods and Services in Rural Development Strategy 75 Notes ...................................................... 79 Chapter 6. Creating Niche Markets in a Growing Sector: Rural Tourism - by Bernard Lane .................................. 81 Introduction ................................................. 82 The Niche Markets for Rural Tourism .............................. 84 Implications for Rural Tourism ................................... 86 Factors Encouraging and Restraining the Development of Rural Tourism . . 88 Policy Issues ................................................. 91 Conclusion .................................................. 94 References .................................................. 96 Annex I. Case Studies ........................................ 98 Annex 2. Resort/Rural Tourism ................................. 104 Annex 3. What Types of Holidays are Rural? ....................... 105 Annex 4. Life-styles and Values in the Special Interest Tourism Market .................................... 106 Annex 5. Niche Marketing and the OECD Rural Area Typology ......... 109 Chapter 7. Income Diversification in Farm Household - by lunko Goto . . Ill Introduction ................................................. 112 Clarification of Terms and Concept ............................... 112 Niche Market Activities and Farm Income Diversification .............. 114 Japanese Experience: Niche Market Development as a Means for Rural Revitalisation ....................................... 116 Scenarios for Farm Income Diversification via Niche Market Promotion ... 121 New Targets for Public Policies .................................. 124 Conclusion: Niche Market and Rural Development ................... 128 Notes ...................................................... 131 References .................................................. 132 Annex-. Japanese Local Governments and Rural Communities ........ 134 Appendix: List of Workshop Participants ............................ 137 List of Tables and Figures Partì! ASPECTS OF NICHE MARKET ACTIVITIES Chapter 3. Entrepreneurship and Management Skills Among Rural Producers Figure 1. Creation of a Niche .................................. 32 Table 1. Sales Techniques according to the Target Clientele and Marketing Methods ................................. 34 Figure 2. Life Cycle of the Niche ................................ 35 Table 2. Territories and Aptitudes .............................. 38 Table 3. Transfer of Appropriate methods ........................ 39 Table 4. Objectives, Strategies and Actions for a Public Policy of Support for Niche Development ....................... 46 Chapter 5. The Linkage Between Niche Products and Territory Table 5. The Village + Concept ............................... 76 Chapter 7. Income Diversification in the Farm Household Figure 3. Farm Income Diversification and Pluriactivity .............. 114 Table 6. Niche Products and Activities of Farm Population .......... 115 Table 7. Product Information for Chiiki-Sangyo-Pkoshi in Depopulated Areas ............................................ 120 Table 8. Scenarios of Farm Income Diversification Through Niche Market Development ................................ 121 Table 9. Distribution of Key Statistics and Demographic Characteristics by Type of Municipalities, 1990....................... 123 Table 10. Urgent Needs for Revitalisation Measures - Responses from Municipalities, 1991 ................................ 124 Table 11. Targets of Public Policies for Farm Income Diversification via Niche Market Development .......................... 125 Table 12. Number of Rural Communities and Household Composition . . 134
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spellingShingle Niche markets and rural development workshop proceedings and policy recommendations
Développement rural - Projets - Congrès ram
Niches (economie) gtt
Plattelandsontwikkeling gtt
Segmentation du marché - Congrès ram
Market segmentation Congresses
Rural development projects Congresses
Marktnische (DE-588)4200415-9 gnd
Wirtschaftsentwicklung (DE-588)4066438-7 gnd
Landwirtschaft (DE-588)4034402-2 gnd
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title Niche markets and rural development workshop proceedings and policy recommendations
title_auth Niche markets and rural development workshop proceedings and policy recommendations
title_exact_search Niche markets and rural development workshop proceedings and policy recommendations
title_full Niche markets and rural development workshop proceedings and policy recommendations Organisation for Economic Co-operation and Development
title_fullStr Niche markets and rural development workshop proceedings and policy recommendations Organisation for Economic Co-operation and Development
title_full_unstemmed Niche markets and rural development workshop proceedings and policy recommendations Organisation for Economic Co-operation and Development
title_short Niche markets and rural development
title_sort niche markets and rural development workshop proceedings and policy recommendations
title_sub workshop proceedings and policy recommendations
topic Développement rural - Projets - Congrès ram
Niches (economie) gtt
Plattelandsontwikkeling gtt
Segmentation du marché - Congrès ram
Market segmentation Congresses
Rural development projects Congresses
Marktnische (DE-588)4200415-9 gnd
Wirtschaftsentwicklung (DE-588)4066438-7 gnd
Landwirtschaft (DE-588)4034402-2 gnd
Marktstruktur (DE-588)4037647-3 gnd
Ländlicher Raum (DE-588)4034026-0 gnd
Ländliche Entwicklung (DE-588)4034450-2 gnd
topic_facet Développement rural - Projets - Congrès
Niches (economie)
Plattelandsontwikkeling
Segmentation du marché - Congrès
Market segmentation Congresses
Rural development projects Congresses
Marktnische
Wirtschaftsentwicklung
Landwirtschaft
Marktstruktur
Ländlicher Raum
Ländliche Entwicklung
Aufsatzsammlung
Konferenzschrift 1994
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